Sifting through countless of stocks in the Interactive Media & Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Baidu, Inc. or Bilibili Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Baidu, Inc. and Bilibili Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Baidu, Inc. and Bilibili Inc.

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People’s Republic of China.

Bilibili Inc. provides online entertainment services for the young generations in the People’s Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

Latest Interactive Media & Services and Baidu, Inc., Bilibili Inc. Stock News

As of March 31, 2026, Baidu, Inc. had a $37.9 billion market capitalization, compared to the Interactive Media & Services median of $494.6 million. Baidu, Inc.’s stock is NA in 2026, NA in the previous five trading days and up 19.33% in the past year.

Currently, Baidu, Inc.’s price-earnings ratio is 66.1. Baidu, Inc.’s trailing 12-month revenue is $18.5 billion with a 4.3% net profit margin. Year-over-year quarterly sales growth most recently was 0.1%. Analysts expect adjusted earnings to reach $8.204 per share for the current fiscal year. Baidu, Inc. does not currently pay a dividend.

Currently, Bilibili Inc.’s price-earnings ratio is 88.5. Bilibili Inc.’s trailing 12-month revenue is $4.2 billion with a 3.9% net profit margin. Year-over-year quarterly sales growth most recently was 3.6%. Analysts expect adjusted earnings to reach $1.035 per share for the current fiscal year. Bilibili Inc. does not currently pay a dividend.

How We Compare Baidu, Inc. and Bilibili Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Baidu, Inc. and Bilibili Inc.’s stock grades to see how they measure up against one another.

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Baidu, Inc. and Bilibili Inc. Stock Value Grades

Company	Ticker	Value
Baidu, Inc.	BIDU	B
Bilibili Inc.	BILI	C

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Baidu, Inc. has a Value Score of 61, which is Value. Bilibili Inc. has a Value Score of 46, which is Average.

The Value Stock Winner: Baidu, Inc.

As you can clearly see from the Value Grade breakdown above, Baidu, Inc. is considered to have better value than Bilibili Inc.. For investors who focus solely on a company’s valuation, Baidu, Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Baidu, Inc. and Bilibili Inc.’s Quality Grades

Company	Ticker	Quality
Baidu, Inc.	BIDU	D
Bilibili Inc.	BILI	B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Baidu, Inc. has a Quality Score of 31, which is Weak. Bilibili Inc. has a Quality Score of 75, which is Strong.

The Quality Grade Winner: Bilibili Inc.

As you can clearly see from the Quality Grade breakdown above, Bilibili Inc. has a better overall quality grade than Baidu, Inc.. For investors who are looking for companies with higher quality than others in the same industry, Bilibili Inc. could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Baidu, Inc. and Bilibili Inc.’s Momentum Grades

Company	Ticker	Momentum
Baidu, Inc.	BIDU	C
Bilibili Inc.	BILI	C

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Baidu, Inc. has a Momentum Score of 49, which is Average. Bilibili Inc. has a Momentum Score of 49, which is Average.

The Momentum Stock Winner: No Clear Winner

Neither Baidu, Inc. or Bilibili Inc. has a strong enough Momentum Grade to be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Baidu, Inc. or Bilibili Inc. is the better investment when it comes to momentum.

Other Baidu, Inc. and Bilibili Inc. Grades

In addition to Value, Quality and Momentum, A+ Investor also provides grades for Growth and Estimate Revisions.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Baidu, Inc. and Bilibili Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Baidu, Inc. or Bilibili Inc. Stock?

Overall, Baidu, Inc. stock has a Value Score of 61, Momentum Score of 49 and Quality Score of 31.

Bilibili Inc. stock has a Value Score of 46, Momentum Score of 49 and Quality Score of 75.

Comparing Baidu, Inc. and Bilibili Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.