Which Is a Better Investment, Banco Bradesco SA (ADR) or Citizens Financial Group Inc Stock?

By Jenna Brashear
October 10, 2026
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Sifting through countless of stocks in the Banks industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Citizens Financial Group, Inc. or Banco Bradesco S.A. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Citizens Financial Group, Inc. and Banco Bradesco S.A. compare based on key financial metrics to determine which better meets your investment needs.

About Citizens Financial Group, Inc. and Banco Bradesco S.A.

Citizens Financial Group, Inc. operates as the bank holding company that provides retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations, and institutions in the United States. The company operates through two segments, Consumer Banking and Commercial Banking. The Consumer Banking segment offers deposit products, mortgage and home equity lending products, credit cards, business loans, and wealth management services; and education and point-of-sale finance loans, as well as digital deposit products. This segment serves its customers through telephone service centers, as well as through its online and mobile platforms. The Commercial Banking segment provides various financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, and interest rate and commodity risk management solutions, as well as syndicated loans, corporate finance, mergers and acquisitions, and debt and equity capital markets services. The company serves customers and small businesses, high- and ultra-high-net-worth individuals and families, as well as investors, entrepreneurs, and companies and institutions, as well as multifamily, office, industrial, retail, healthcare, and hospitality sectors. The company was formerly known as RBS Citizens Financial Group, Inc. and changed its name to Citizens Financial Group, Inc. in April 2014. Citizens Financial Group, Inc. was founded in 1828 and is headquartered in Providence, Rhode Island.

Banco Bradesco S.A., together with its subsidiaries, provides various banking products and services in Brazil and internationally. The company operates in two segments, Banking and Insurance. It engages in banking operations, including investment, national, international, and private banking, as well as investment fund management, consortium administration, middle market and corporate activities, and leasing. The company also provides retail banking products, such as demand, savings, and time deposits, as well as mutual funds, foreign exchange services, and various loans and advances comprising overdrafts, credit cards, and loans with repayments in installments; and fund management and treasury services, corporate finance, and hedge and finance operations, which include working capital financing. In addition, it provides insurance products, such as life, pension, health, and non-life, as well as related insurance operations, supplemental pension plans, and capitalization bonds. Further, the company offers cards, consortia, service packages and fees, auctions, debt renegotiation, and accounts; and various services comprising related transactions and inquiries, profile and help, purchases and benefits, and permissions. It serves individuals, corporates, and businesses. The company was incorporated in 1943 and is headquartered in Osasco, Brazil.

Latest Banks and Citizens Financial Group, Inc., Banco Bradesco S.A. Stock News

As of October 9, 2026, Citizens Financial Group, Inc. had a $26.8 billion market capitalization, compared to the Banks median of $673.5 million. Citizens Financial Group, Inc.’s stock is up 8.8% in 2026, down 1.2% in the previous five trading days and up 22.23% in the past year.

Currently, Citizens Financial Group, Inc.’s price-earnings ratio is 13.8. Citizens Financial Group, Inc.’s trailing 12-month revenue is $8.2 billion with a 26.1% net profit margin. Year-over-year quarterly sales growth most recently was 14.7%. Analysts expect adjusted earnings to reach $5.288 per share for the current fiscal year. Citizens Financial Group, Inc. currently has a 2.9% dividend yield.

As of October 9, 2026, Banco Bradesco S.A. had a $42.8 billion market cap, putting it in the 92nd percentile of all stocks. Banco Bradesco S.A.’s stock is up 29.1% in 2026, up 17.8% in the previous five trading days and up 35.65% in the past year.

Currently, Banco Bradesco S.A.’s price-earnings ratio is 9.7. Banco Bradesco S.A.’s trailing 12-month revenue is $18.0 billion with a 26.1% net profit margin. Year-over-year quarterly sales growth most recently was 12.8%. Analysts expect adjusted earnings to reach $0.493 per share for the current fiscal year. Banco Bradesco S.A. currently has a 1.0% dividend yield.

How We Compare Citizens Financial Group, Inc. and Banco Bradesco S.A. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Citizens Financial Group, Inc. and Banco Bradesco S.A.’s stock grades to see how they measure up against one another.

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Citizens Financial Group, Inc. and Banco Bradesco S.A. Stock Value Grades

Company Ticker Value
Citizens Financial Group, Inc. CFG B
Banco Bradesco S.A. BBD B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Citizens Financial Group, Inc. has a Value Score of 66, which is Value. Banco Bradesco S.A. has a Value Score of 76, which is Value.

The Value Stock Winner: It’s a Tie!

Looking at the Value Grade breakdown above, both Citizens Financial Group, Inc. and Banco Bradesco S.A. have a Value Grade of B. For investors who focus solely on a company’s valuation, you will need to conduct further research into both of these companies’ other metrics to see if they could be good additions to your portfolio. It’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Citizens Financial Group, Inc. and Banco Bradesco S.A.’s Momentum Grades

Company Ticker Momentum
Citizens Financial Group, Inc. CFG C
Banco Bradesco S.A. BBD B

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Citizens Financial Group, Inc. has a Momentum Score of 58, which is Average. Banco Bradesco S.A. has a Momentum Score of 80, which is Strong.

The Momentum Grade Winner: Banco Bradesco S.A.

As you can clearly see from the Momentum Grade breakdown above, Banco Bradesco S.A. is considered to have stronger momentum compared to Citizens Financial Group, Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Banco Bradesco S.A. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Citizens Financial Group, Inc. and Banco Bradesco S.A.’s Estimate Revisions Grades

Company Ticker Earnings Estimate
Citizens Financial Group, Inc. CFG C
Banco Bradesco S.A. BBD D

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Citizens Financial Group, Inc. has a Earnings Estimate Score of 54, which is Neutral. Banco Bradesco S.A. has a Earnings Estimate Score of 37, which is Negative.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Citizens Financial Group, Inc. or Banco Bradesco S.A. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Citizens Financial Group, Inc. or Banco Bradesco S.A. is the better investment when it comes to estimate revisions.

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Other Citizens Financial Group, Inc. and Banco Bradesco S.A. Grades

In addition to Estimate Revisions, Momentum and Value, A+ Investor also provides grades for Growth and Quality.

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Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Citizens Financial Group, Inc. and Banco Bradesco S.A. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Citizens Financial Group, Inc. or Banco Bradesco S.A. Stock?

Overall, Citizens Financial Group, Inc. stock has a Value Score of 66, Momentum Score of 58 and Estimate Revisions Score of 54.

Banco Bradesco S.A. stock has a Value Score of 76, Momentum Score of 80 and Estimate Revisions Score of 37.

Comparing Citizens Financial Group, Inc. and Banco Bradesco S.A.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Learn More About A+ Investor

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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