Sifting through countless of stocks in the Real Estate Management & Development industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Zillow Group, Inc. or KE Holdings Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Zillow Group, Inc. and KE Holdings Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Zillow Group, Inc. and KE Holdings Inc.

Zillow Group, Inc. operates a real estate application and website that connects consumers with technology, agents and loan officers, and digital solutions in the United States. The company operates through four categories: Residential, Mortgages, Rentals, and Other. The Residential segment includes agent and software, as well as new construction marketing solutions and StreetEasy for sale products. This segment also offers advertising and marketing solutions for real estate agents, premier agent, SaaS customer relationship management, real estate transaction management, appointment center, and enhanced listing services. The Rentals segment includes advertising and a suite of tools for property managers, landlords, and other rental professionals, as well as rental applications. The Mortgages segment provides mortgage originations through Zillow Home Loans and advertising to mortgage lenders and other mortgage professionals; and title and escrow services. The company also generates revenue from display advertising. It also offers a brand portfolio including Zillow, Zillow Premier Agent, Zillow Rentals, Zillow New Construction, Trulia, StreetEasy, Out East, HotPads, Follow Up Boss, ShowingTime, dotloop and Zillow Closing; and a suite of marketing software and technology solutions for the real estate industry. Zillow Group, Inc. was founded in 2004 and is headquartered in Seattle, Washington.

KE Holdings Inc., through its subsidiaries, engages in operating an integrated online and offline platform for housing transactions and services in the People's Republic of China. The company operates through five segments: Existing Home Transaction Services, New Home Transaction Services, Home Renovation and Furnishing, Home rental services, and Emerging and Other Services. It operates Beike, an integrated online and offline platform for housing transactions and services; Lianjia, a real estate brokerage brand; Agent Cooperation Network, an operating system that fosters reciprocity and bonding among various service providers. The company also owns the Deyou brand for connected brokerage stores; and other brands. In addition, it offers rental property management and operation services; and contract, secure payment, escrow, and other services. KE Holdings Inc. was founded in 2001 and is headquartered in Beijing, the People's Republic of China.

Latest Real Estate Management & Development and Zillow Group, Inc., KE Holdings Inc. Stock News

As of September 2, 2026, Zillow Group, Inc. had a $7.8 billion market capitalization, compared to the Real Estate Management & Development median of $1.2 million. Zillow Group, Inc.’s stock is down 47.4% in 2026, down 1.3% in the previous five trading days and down 55.13% in the past year.

Currently, Zillow Group, Inc.’s price-earnings ratio is 157.5. Zillow Group, Inc.’s trailing 12-month revenue is $2.8 billion with a 2.0% net profit margin. Year-over-year quarterly sales growth most recently was 17.9%. Analysts expect adjusted earnings to reach $2.265 per share for the current fiscal year. Zillow Group, Inc. does not currently pay a dividend.

As of September 2, 2026, KE Holdings Inc. had a $20.5 billion market cap, putting it in the 86th percentile of all stocks. KE Holdings Inc.’s stock is up 13.5% in 2026, up 0.9% in the previous five trading days and down 2.71% in the past year.

Currently, KE Holdings Inc.’s price-earnings ratio is 29.3. KE Holdings Inc.’s trailing 12-month revenue is $13.1 billion with a 5.3% net profit margin. Year-over-year quarterly sales growth most recently was -0.5%. Analysts expect adjusted earnings to reach $1.126 per share for the current fiscal year. KE Holdings Inc. currently has a 1.5% dividend yield.

How We Compare Zillow Group, Inc. and KE Holdings Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Zillow Group, Inc. and KE Holdings Inc.’s stock grades to see how they measure up against one another.

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Zillow Group, Inc. and KE Holdings Inc. Growth Grades

Company	Ticker	Growth
Zillow Group, Inc.	ZG	C
KE Holdings Inc.	BEKE	C

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Zillow Group, Inc. has a Growth Score of 47, which is Average. KE Holdings Inc. has a Growth Score of 41, which is Average.

The Growth Stock Winner: No Clear Winner

Neither Zillow Group, Inc. or KE Holdings Inc. has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Zillow Group, Inc. or KE Holdings Inc. is the better investment when it comes to sustainable growth.

Zillow Group, Inc. and KE Holdings Inc.’s Momentum Grades

Company	Ticker	Momentum
Zillow Group, Inc.	ZG	F
KE Holdings Inc.	BEKE	C

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Zillow Group, Inc. has a Momentum Score of 13, which is Very Weak. KE Holdings Inc. has a Momentum Score of 43, which is Average.

The Momentum Stock Winner: No Clear Winner

Neither Zillow Group, Inc. or KE Holdings Inc. has a strong enough Momentum Grade to be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Zillow Group, Inc. or KE Holdings Inc. is the better investment when it comes to momentum.

Zillow Group, Inc. and KE Holdings Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Zillow Group, Inc.	ZG	C
KE Holdings Inc.	BEKE	A

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Zillow Group, Inc. has a Earnings Estimate Score of 48, which is Neutral. KE Holdings Inc. has a Earnings Estimate Score of 88, which is Very Positive.

The Earnings Estimate Revisions Grade Winner: KE Holdings Inc.

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, KE Holdings Inc. has a better Earnings Estimate Revisions Grade than Zillow Group, Inc.. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, KE Holdings Inc. could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Zillow Group, Inc. and KE Holdings Inc. Grades

In addition to Estimate Revisions, Momentum and Growth, A+ Investor also provides grades for Value and Quality.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Zillow Group, Inc. and KE Holdings Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Zillow Group, Inc. or KE Holdings Inc. Stock?

Overall, Zillow Group, Inc. stock has a Growth Score of 47, Momentum Score of 13 and Estimate Revisions Score of 48.

KE Holdings Inc. stock has a Growth Score of 41, Momentum Score of 43 and Estimate Revisions Score of 88.

Comparing Zillow Group, Inc. and KE Holdings Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.