Which Is a Better Investment, New Oriental Education & Tech Grp (ADR) or Grand Canyon Education Inc Stock?

By Jenna Brashear
August 03, 2026
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Sifting through countless of stocks in the Diversified Consumer Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in New Oriental Education & Technology Group Inc., Grand Canyon Education or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc.

New Oriental Education & Technology Group Inc. engages in the provision of private educational services under the New Oriental brand in the People’s Republic of China. The company operates through four segments: Educational Services and Test Preparation Courses; Private Label Products and Livestreaming E-Commerce; Overseas Study Consulting Services; and Educational Materials and Distribution. The company offers test preparation courses to students taking language and entrance exams used by educational institutions in the United States, the Commonwealth countries, and the People’s Republic of China. It also provides non-academic tutoring courses; intelligent learning systems and devices to offer a digital learning experience for students; and overseas studies consulting services. In addition, the company offers online education services through the Koolearn.com platform. Further, it develops and edits educational materials for language training and test preparation. In addition, the company offers educational programs, services, and products to students through schools; learning centers; and bookstores, as well as through its online learning platforms. New Oriental Education & Technology Group Inc. was founded in 1993 and is headquartered in Beijing, the People’s Republic of China.

Grand Canyon Education, Inc. operates as an education services company in the United States. The company provides technology services, including learning management system, internal administration, infrastructure, and support services; and academic services, such as program and curriculum, faculty and related training and development, class scheduling, and skills and simulation lab sites. It also offers counseling services and support, which includes admission services, financial aid, counseling services, and field experience counseling; marketing and communication services, including lead acquisition, digital communications strategy, brand identity, media planning and strategy, video, business intelligence, analytics, and data science, and market research and insights; and back-office services, such as finance and accounting, human resources, audit, and procurement services. In addition, it provides education services to 20 university partners. Grand Canyon Education, Inc. was formerly known as Significant Education, Inc. and changed its name to Grand Canyon Education, Inc. in August 2005. The company was founded in 1949 and is headquartered in Phoenix, Arizona.

Latest Diversified Consumer Services and New Oriental Education & Technology Group Inc., Grand Canyon Education, Inc. Stock News

As of July 31, 2026, New Oriental Education & Technology Group Inc. had a $9.4 billion market capitalization, compared to the Diversified Consumer Services median of $105.4 million. New Oriental Education & Technology Group Inc.’s stock is up 8% in 2026, up 19.1% in the previous five trading days and up 32.73% in the past year.

Currently, New Oriental Education & Technology Group Inc.’s price-earnings ratio is 22.2. New Oriental Education & Technology Group Inc.’s trailing 12-month revenue is $5.4 billion with a 8.4% net profit margin. Year-over-year quarterly sales growth most recently was 19.8%. Analysts expect adjusted earnings to reach $4.363 per share for the current fiscal year. New Oriental Education & Technology Group Inc. currently has a 1.0% dividend yield.

As of July 31, 2026, Grand Canyon Education, Inc. had a $3.8 billion market cap, putting it in the 63rd percentile of all stocks. Grand Canyon Education, Inc.’s stock is down 10% in 2026, up 3.4% in the previous five trading days and down 14.84% in the past year.

Currently, Grand Canyon Education, Inc.’s price-earnings ratio is 17.6. Grand Canyon Education, Inc.’s trailing 12-month revenue is $1.1 billion with a 19.6% net profit margin. Year-over-year quarterly sales growth most recently was 6.7%. Analysts expect adjusted earnings to reach $10.193 per share for the current fiscal year. Grand Canyon Education, Inc. does not currently pay a dividend.

How We Compare New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc.’s stock grades to see how they measure up against one another.

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New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc. Stock Value Grades

Company Ticker Value
New Oriental Education & Technology Group Inc. EDU B
Grand Canyon Education, Inc. LOPE C

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

New Oriental Education & Technology Group Inc. has a Value Score of 68, which is Value. Grand Canyon Education, Inc. has a Value Score of 47, which is Average.

The Value Stock Winner: New Oriental Education & Technology Group Inc.

As you can clearly see from the Value Grade breakdown above, New Oriental Education & Technology Group Inc. is considered to have better value than Grand Canyon Education, Inc.. For investors who focus solely on a company’s valuation, New Oriental Education & Technology Group Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc. Growth Grades

Company Ticker Growth
New Oriental Education & Technology Group Inc. EDU C
Grand Canyon Education, Inc. LOPE B

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

New Oriental Education & Technology Group Inc. has a Growth Score of 47, which is Average. Grand Canyon Education, Inc. has a Growth Score of 78, which is Strong.

The Growth Grade Winner: Grand Canyon Education, Inc.

As you can clearly see from the Growth Grade breakdown above, Grand Canyon Education, Inc. has a more attractive growth grade than New Oriental Education & Technology Group Inc.. For investors who focus solely on how a company is growing relative to other companies in the same industry, Grand Canyon Education, Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc.’s Estimate Revisions Grades

Company Ticker Earnings Estimate
New Oriental Education & Technology Group Inc. EDU C
Grand Canyon Education, Inc. LOPE B

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

New Oriental Education & Technology Group Inc. has a Earnings Estimate Score of 60, which is Neutral. Grand Canyon Education, Inc. has a Earnings Estimate Score of 68, which is Positive.

The Earnings Estimate Revisions Grade Winner: Grand Canyon Education, Inc.

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, Grand Canyon Education, Inc. has a better Earnings Estimate Revisions Grade than New Oriental Education & Technology Group Inc.. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, Grand Canyon Education, Inc. could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

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Other New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc. Grades

In addition to Value, Growth and Estimate Revisions, A+ Investor also provides grades for Momentum and Quality.

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Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, New Oriental Education & Technology Group Inc., Grand Canyon Education or Inc. Stock?

Overall, New Oriental Education & Technology Group Inc. stock has a Value Score of 68, Growth Score of 47 and Estimate Revisions Score of 60.

Grand Canyon Education, Inc. stock has a Value Score of 47, Growth Score of 78 and Estimate Revisions Score of 68.

Comparing New Oriental Education & Technology Group Inc., Grand Canyon Education and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Learn More About A+ Investor

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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