Sifting through countless of stocks in the Diversified Consumer Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in TAL Education Group or New Oriental Education & Technology Group Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how TAL Education Group and New Oriental Education & Technology Group Inc. compare based on key financial metrics to determine which better meets your investment needs.

About TAL Education Group and New Oriental Education & Technology Group Inc.

TAL Education Group provides smart learning solutions in the People’s Republic of China. It offers learning services through Xueersi Peiyou small classes, personalized premium services, and online course offerings. The company also develops and provides learning content solutions for learners across print, digital and device-based formats, including print books, books integrated with digital learning experiences, learning devices, and mobile applications. In addition, it offers online education services, including live class and pre-recorded course content through www.xueersi.com. Further, the company engages in development and sale of software, network, and learning devices; investment management and consulting services. TAL Education Group was founded in 2003 and is headquartered in Beijing, the People’s Republic of China.

New Oriental Education & Technology Group Inc. engages in the provision of private educational services under the New Oriental brand in the People’s Republic of China. The company operates through four segments: Educational Services and Test Preparation Courses; Private Label Products and Livestreaming E-Commerce; Overseas Study Consulting Services; and Educational Materials and Distribution. The company offers test preparation courses to students taking language and entrance exams used by educational institutions in the United States, the Commonwealth countries, and the People’s Republic of China. It also provides non-academic tutoring courses; intelligent learning systems and devices to offer a digital learning experience for students; and overseas studies consulting services. In addition, the company offers online education services through the Koolearn.com platform. Further, it develops and edits educational materials for language training and test preparation. In addition, the company offers educational programs, services, and products to students through schools; learning centers; and bookstores, as well as through its online learning platforms. New Oriental Education & Technology Group Inc. was founded in 1993 and is headquartered in Beijing, the People’s Republic of China.

Latest Diversified Consumer Services and TAL Education Group, New Oriental Education & Technology Group Inc. Stock News

As of July 31, 2026, TAL Education Group had a $6.9 billion market capitalization, compared to the Diversified Consumer Services median of $105.4 million. TAL Education Group’s stock is up 10.7% in 2026, up 14.3% in the previous five trading days and up 23.89% in the past year.

Currently, TAL Education Group’s price-earnings ratio is 7.8. TAL Education Group’s trailing 12-month revenue is $3.2 billion with a 28.4% net profit margin. Year-over-year quarterly sales growth most recently was 24.3%. Analysts expect adjusted earnings to reach $1.201 per share for the current fiscal year. TAL Education Group does not currently pay a dividend.

As of July 31, 2026, New Oriental Education & Technology Group Inc. had a $9.4 billion market cap, putting it in the 77th percentile of all stocks. New Oriental Education & Technology Group Inc.’s stock is up 7.9% in 2026, up 19% in the previous five trading days and up 32.73% in the past year.

Currently, New Oriental Education & Technology Group Inc.’s price-earnings ratio is 22.2. New Oriental Education & Technology Group Inc.’s trailing 12-month revenue is $5.4 billion with a 8.4% net profit margin. Year-over-year quarterly sales growth most recently was 19.8%. Analysts expect adjusted earnings to reach $4.363 per share for the current fiscal year. New Oriental Education & Technology Group Inc. currently has a 1.0% dividend yield.

How We Compare TAL Education Group and New Oriental Education & Technology Group Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at TAL Education Group and New Oriental Education & Technology Group Inc.’s stock grades to see how they measure up against one another.

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TAL Education Group and New Oriental Education & Technology Group Inc. Stock Value Grades

Company	Ticker	Value
TAL Education Group	TAL	A
New Oriental Education & Technology Group Inc.	EDU	B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

TAL Education Group has a Value Score of 91, which is Deep Value. New Oriental Education & Technology Group Inc. has a Value Score of 68, which is Value.

The Value Stock Winner: TAL Education Group

As you can clearly see from the Value Grade breakdown above, TAL Education Group is considered to have better value than New Oriental Education & Technology Group Inc.. For investors who focus solely on a company’s valuation, TAL Education Group could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

TAL Education Group and New Oriental Education & Technology Group Inc. Growth Grades

Company	Ticker	Growth
TAL Education Group	TAL	F
New Oriental Education & Technology Group Inc.	EDU	C

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

TAL Education Group has a Growth Score of 13, which is Very Weak. New Oriental Education & Technology Group Inc. has a Growth Score of 47, which is Average.

The Growth Stock Winner: No Clear Winner

Neither TAL Education Group or New Oriental Education & Technology Group Inc. has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if TAL Education Group or New Oriental Education & Technology Group Inc. is the better investment when it comes to sustainable growth.

TAL Education Group and New Oriental Education & Technology Group Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
TAL Education Group	TAL	A
New Oriental Education & Technology Group Inc.	EDU	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

TAL Education Group has a Earnings Estimate Score of 85, which is Very Positive. New Oriental Education & Technology Group Inc. has a Earnings Estimate Score of 60, which is Neutral.

The Earnings Estimate Revisions Grade Winner: TAL Education Group

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, TAL Education Group has a better Earnings Estimate Revisions Grade than New Oriental Education & Technology Group Inc.. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, TAL Education Group could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other TAL Education Group and New Oriental Education & Technology Group Inc. Grades

In addition to Value, Estimate Revisions and Growth, A+ Investor also provides grades for Momentum and Quality.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether TAL Education Group and New Oriental Education & Technology Group Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, TAL Education Group or New Oriental Education & Technology Group Inc. Stock?

Overall, TAL Education Group stock has a Value Score of 91, Growth Score of 13 and Estimate Revisions Score of 85.

New Oriental Education & Technology Group Inc. stock has a Value Score of 68, Growth Score of 47 and Estimate Revisions Score of 60.

Comparing TAL Education Group and New Oriental Education & Technology Group Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.