Sifting through countless of stocks in the Software industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Unity Software Inc., The Trade Desk or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Unity Software Inc., The Trade Desk and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Unity Software Inc., The Trade Desk and Inc.

Unity Software Inc. operates a platform to develop, deploy, and grow games and interactive experiences for mobile phones, PCs, consoles, and extended reality devices in the United States, China, Hong Kong, Taiwan, Europe, the Middle East, Africa, the Asia Pacific, Canada, and Latin America. The company's platform offers artificial intelligence solutions that support developers through the entire development lifecycle, which includes prototyping, live service operation, user acquisition, and monetization. It also provides Create Solutions, a set of tools and services used to build, ship, and run real-time 2D and 3D content; and Grow Solutions, which allows customers to grow and engage their user base and monetize their content. In addition, the company offers enterprise support and consumption services; professional services, including consulting, platform integration, training, and custom application and workflow development services; and advertising and game publishing services. It provides its solutions directly through its online store, field sales operations, independent distributors, and resellers. The company serves enterprises, mid-market companies, government, and non-profit institutions; mid-sized, small, and independent businesses; and individuals from various industries. Unity Software Inc. was founded in 2004 and is headquartered in San Francisco, California.

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company creates, manages, and optimizes digital advertising campaigns across ad formats, channels and devices, including CTV and other video, display, audio, and native, on a multitude of devices, such televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. It provides data and other value-added services. It serves advertising agencies, advertisers, and other service providers for agencies or advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

Latest Software and Unity Software Inc., The Trade Desk, Inc. Stock News

As of June 9, 2026, Unity Software Inc. had a $12.4 billion market capitalization, compared to the Software median of $946.3 million. Unity Software Inc.’s stock is NA in 2026, NA in the previous five trading days and up 13.17% in the past year.

Currently, Unity Software Inc. does not have a price-earnings ratio. Unity Software Inc.’s trailing 12-month revenue is $1.9 billion with a -35.0% net profit margin. Year-over-year quarterly sales growth most recently was 16.8%. Analysts expect adjusted earnings to reach $1.031 per share for the current fiscal year. Unity Software Inc. does not currently pay a dividend.

Currently, The Trade Desk, Inc.’s price-earnings ratio is 22.4. The Trade Desk, Inc.’s trailing 12-month revenue is $3.0 billion with a 14.6% net profit margin. Year-over-year quarterly sales growth most recently was 11.8%. Analysts expect adjusted earnings to reach $1.850 per share for the current fiscal year. The Trade Desk, Inc. does not currently pay a dividend.

How We Compare Unity Software Inc., The Trade Desk and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Unity Software Inc., The Trade Desk and Inc.’s stock grades to see how they measure up against one another.

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Unity Software Inc., The Trade Desk and Inc. Stock Value Grades

Company	Ticker	Value
Unity Software Inc.	U	F
The Trade Desk, Inc.	TTD	D

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Unity Software Inc. has a Value Score of 10, which is Ultra Expensive. The Trade Desk, Inc. has a Value Score of 39, which is Expensive.

The Value Stock Winner: No Clear Winner

Neither Unity Software Inc., The Trade Desk or Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Unity Software Inc., The Trade Desk or Inc. is the better investment when it comes to value.

Unity Software Inc., The Trade Desk and Inc. Growth Grades

Company	Ticker	Growth
Unity Software Inc.	U	D
The Trade Desk, Inc.	TTD	B

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Unity Software Inc. has a Growth Score of 27, which is Weak. The Trade Desk, Inc. has a Growth Score of 69, which is Strong.

The Growth Grade Winner: The Trade Desk, Inc.

As you can clearly see from the Growth Grade breakdown above, The Trade Desk, Inc. has a more attractive growth grade than Unity Software Inc.. For investors who focus solely on how a company is growing relative to other companies in the same industry, The Trade Desk, Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Unity Software Inc., The Trade Desk and Inc.’s Momentum Grades

Company	Ticker	Momentum
Unity Software Inc.	U	A
The Trade Desk, Inc.	TTD	F

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Unity Software Inc. has a Momentum Score of 87, which is Very Strong. The Trade Desk, Inc. has a Momentum Score of 5, which is Very Weak.

The Momentum Grade Winner: Unity Software Inc.

As you can clearly see from the Momentum Grade breakdown above, Unity Software Inc. is considered to have stronger momentum compared to The Trade Desk, Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Unity Software Inc. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Unity Software Inc., The Trade Desk and Inc. Grades

In addition to Momentum, Growth and Value, A+ Investor also provides grades for Estimate Revisions and Quality.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Unity Software Inc., The Trade Desk and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Unity Software Inc., The Trade Desk or Inc. Stock?

Overall, Unity Software Inc. stock has a Value Score of 10, Growth Score of 27 and Momentum Score of 87.

The Trade Desk, Inc. stock has a Value Score of 39, Growth Score of 69 and Momentum Score of 5.

Comparing Unity Software Inc., The Trade Desk and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.