Sifting through countless of stocks in the Banks industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Truist Financial Corporation or KeyCorp because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Truist Financial Corporation and KeyCorp compare based on key financial metrics to determine which better meets your investment needs.

About Truist Financial Corporation and KeyCorp

Truist Financial Corporation, a financial services company, provides banking and trust services in the Southeastern and Mid-Atlantic United States. The company operates through two segments, Consumer and Small Business Banking; and Wholesale Banking. Its deposit products include noninterest-bearing checking, interest-bearing checking, savings, and money market deposit accounts, as well as certificates of deposit and individual retirement accounts. The company also provides funding; asset management; automobile lending; credit card lending; consumer finance; home equity and mortgage lending; other direct retail lending; home mortgage lending; Investment brokerage services; mobile/online banking; payment solutions; point-of-sale lending; retail and small business deposit products; and small business lending. In addition, it offers asset-based lending, commercial deposit and treasury services; commercial lending; floor plan lending; derivatives; institutional trust services; insurance premium finance; international banking; investment banking and capital markets services; leasing; merchant services; mortgage warehouse lending; real estate lending; supply chain financing; and wealth management/private banking. The company was formerly known as BB&T Corporation and changed its name to Truist Financial Corporation in December 2019. Truist Financial Corporation was founded in 1872 and is headquartered in Charlotte, North Carolina.

KeyCorp operates as the holding company for KeyBank National Association that provides various retail and commercial banking products and services in the United States. It operates in two segments, Consumer Bank and Commercial Bank. The company offers various deposits and investment products; commercial leasing, investment management, consumer finance; personal finance and financial wellness, lending, student loan refinancing, mortgage and home equity, credit card, treasury, and business advisory; and wealth management and investment services for institutional, non-profit, and high-net-worth clients. It also provides lending, cash management, equipment financing, and commercial mortgage loans; and capital market products and services, such as syndicated finance, debt and equity underwriting, fixed income and equity sales and trading, derivatives, foreign exchange, mergers and acquisition, other advisory, and public finance to large corporate and institutional clients. In addition, the company offers personal and institutional trust custody services, personal financial and planning services, access to mutual funds, treasury services, and international banking services. Further, it provides community development financing, securities underwriting, brokerage, and investment banking services, as well as merchant services. The company was founded in 1849 and is headquartered in Cleveland, Ohio.

Latest Banks and Truist Financial Corporation, KeyCorp Stock News

As of December 12, 2025, Truist Financial Corporation had a $63.8 billion market capitalization, compared to the Banks median of $517.5 million. Truist Financial Corporation’s stock is up 15% in 2025, up 5% in the previous five trading days and up 7.38% in the past year.

Currently, Truist Financial Corporation’s price-earnings ratio is 13.3. Truist Financial Corporation’s trailing 12-month revenue is $18.3 billion with a 28.6% net profit margin. Year-over-year quarterly sales growth most recently was 2.5%. Analysts expect adjusted earnings to reach $3.951 per share for the current fiscal year. Truist Financial Corporation currently has a 4.2% dividend yield.

As of December 12, 2025, KeyCorp had a $22.6 billion market cap, putting it in the 88th percentile of all stocks. KeyCorp’s stock is up 20.5% in 2025, up 7.3% in the previous five trading days and up 12.22% in the past year.

Currently, KeyCorp’s price-earnings ratio is 23.9. KeyCorp’s trailing 12-month revenue is $5.9 billion with a 18.1% net profit margin. Year-over-year quarterly sales growth most recently was 202.6%. Analysts expect adjusted earnings to reach $1.473 per share for the current fiscal year. KeyCorp currently has a 4.0% dividend yield.

How We Compare Truist Financial Corporation and KeyCorp Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Truist Financial Corporation and KeyCorp’s stock grades to see how they measure up against one another.

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Truist Financial Corporation and KeyCorp Growth Grades

Company	Ticker	Growth
Truist Financial Corporation	TFC	D
KeyCorp	KEY	F

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Truist Financial Corporation has a Growth Score of 25, which is Weak. KeyCorp has a Growth Score of 16, which is Very Weak.

The Growth Stock Winner: No Clear Winner

Neither Truist Financial Corporation or KeyCorp has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Truist Financial Corporation or KeyCorp is the better investment when it comes to sustainable growth.

Truist Financial Corporation and KeyCorp’s Quality Grades

Company	Ticker	Quality
Truist Financial Corporation	TFC	F
KeyCorp	KEY	F

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Truist Financial Corporation has a Quality Score of 18, which is Very Weak. KeyCorp has a Quality Score of 19, which is Very Weak.

The Quality Stock Winner: No Clear Winner

Neither Truist Financial Corporation or KeyCorp has a high enough Quality Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Truist Financial Corporation or KeyCorp is the better investment when it comes to quality.

Truist Financial Corporation and KeyCorp’s Momentum Grades

Company	Ticker	Momentum
Truist Financial Corporation	TFC	B
KeyCorp	KEY	B

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Truist Financial Corporation has a Momentum Score of 61, which is Strong. KeyCorp has a Momentum Score of 62, which is Strong.

The Momentum Grade Winner: It’s a Tie!

Looking at the Momentum Grade breakdown above, both Truist Financial Corporation and KeyCorp have a grade of B. For those who focus solely on a company’s momentum, further research will need to be conducted into both companies to see if they fit your individual needs as an investor.

Other Truist Financial Corporation and KeyCorp Grades

In addition to Quality, Growth and Momentum, A+ Investor also provides grades for Value and Estimate Revisions.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Truist Financial Corporation and KeyCorp pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Truist Financial Corporation or KeyCorp Stock?

Overall, Truist Financial Corporation stock has a Growth Score of 25, Momentum Score of 61 and Quality Score of 18.

KeyCorp stock has a Growth Score of 16, Momentum Score of 62 and Quality Score of 19.

Comparing Truist Financial Corporation and KeyCorp’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.