Sifting through countless of stocks in the Broadline Retail industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Vipshop Holdings Limited, JD.com or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Vipshop Holdings Limited, JD.com and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Vipshop Holdings Limited, JD.com and Inc.

Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company provides womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. It provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.

JD.com, Inc. operates as a supply chain-based technology and service provider in the People’s Republic of China. It operates through three segments: JD Retail, JD Logistics, and New Businesses. The company offers computers, communication, and consumer electronics products, as well as home appliances; and general merchandise products comprising food, beverage and fresh produce, baby and maternity products, furniture and household goods, cosmetics and other personal care items, pharmaceutical and healthcare products, industrial products, books, automobile accessories, apparel and footwear, bags, and jewelry. It also provides online marketplace services for third-party merchants; marketing services; and omni-channel solutions to customers and offline retailers, as well as online healthcare services. In addition, the company develops, owns, and manages its logistics facilities and other real estate properties to support third parties; and offers asset management services and integrated service platform; leasing of storage facilities and related management services, as well as engages in online retail business. Further, it provides technology-driven supply chain solutions and logistics services. The company was formerly known as 360buy Jingdong Inc. and changed its name to JD.com, Inc. in January 2014. JD.com, Inc. was incorporated in 2006 and is headquartered in Beijing, the People’s Republic of China.

Latest Broadline Retail and Vipshop Holdings Limited, JD.com, Inc. Stock News

As of November 21, 2025, Vipshop Holdings Limited had a $9.2 billion market capitalization, compared to the Broadline Retail median of $6.0 million. Vipshop Holdings Limited’s stock is up 37.9% in 2025, down 5.3% in the previous five trading days and up 40.57% in the past year.

Currently, Vipshop Holdings Limited’s price-earnings ratio is 9.8. Vipshop Holdings Limited’s trailing 12-month revenue is $14.8 billion with a 6.7% net profit margin. Year-over-year quarterly sales growth most recently was -26.0%. Analysts expect adjusted earnings to reach $2.404 per share for the current fiscal year. Vipshop Holdings Limited currently has a 2.6% dividend yield.

As of November 21, 2025, JD.com, Inc. had a $41.1 billion market cap, putting it in the 93rd percentile of all stocks. JD.com, Inc.’s stock is down 16.7% in 2025, down 2.3% in the previous five trading days and down 17.79% in the past year.

Currently, JD.com, Inc.’s price-earnings ratio is 9.7. JD.com, Inc.’s trailing 12-month revenue is $183.1 billion with a 2.5% net profit margin. Year-over-year quarterly sales growth most recently was 16.6%. Analysts expect adjusted earnings to reach $2.685 per share for the current fiscal year. JD.com, Inc. currently has a 3.5% dividend yield.

How We Compare Vipshop Holdings Limited, JD.com and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Vipshop Holdings Limited, JD.com and Inc.’s stock grades to see how they measure up against one another.

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Vipshop Holdings Limited, JD.com and Inc.’s Quality Grades

Company	Ticker	Quality
Vipshop Holdings Limited	VIPS	A
JD.com, Inc.	JD	B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Vipshop Holdings Limited has a Quality Score of 98, which is Very Strong. JD.com, Inc. has a Quality Score of 62, which is Strong.

The Quality Grade Winner: Vipshop Holdings Limited

As you can clearly see from the Quality Grade breakdown above, Vipshop Holdings Limited has a better overall quality grade than JD.com, Inc.. For investors who are looking for companies with higher quality than others in the same industry, Vipshop Holdings Limited could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Vipshop Holdings Limited, JD.com and Inc.’s Momentum Grades

Company	Ticker	Momentum
Vipshop Holdings Limited	VIPS	B
JD.com, Inc.	JD	D

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Vipshop Holdings Limited has a Momentum Score of 75, which is Strong. JD.com, Inc. has a Momentum Score of 31, which is Weak.

The Momentum Grade Winner: Vipshop Holdings Limited

As you can clearly see from the Momentum Grade breakdown above, Vipshop Holdings Limited is considered to have stronger momentum compared to JD.com, Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Vipshop Holdings Limited could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Vipshop Holdings Limited, JD.com and Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Vipshop Holdings Limited	VIPS	C
JD.com, Inc.	JD	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Vipshop Holdings Limited has a Earnings Estimate Score of 42, which is Neutral. JD.com, Inc. has a Earnings Estimate Score of 56, which is Neutral.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Vipshop Holdings Limited, JD.com or Inc. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Vipshop Holdings Limited, JD.com or Inc. is the better investment when it comes to estimate revisions.

Other Vipshop Holdings Limited, JD.com and Inc. Grades

In addition to Quality, Momentum and Estimate Revisions, A+ Investor also provides grades for Value and Growth.

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Vipshop Holdings Limited, JD.com and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Vipshop Holdings Limited, JD.com or Inc. Stock?

Overall, Vipshop Holdings Limited stock has a Momentum Score of 75, Estimate Revisions Score of 42 and Quality Score of 98.

JD.com, Inc. stock has a Momentum Score of 31, Estimate Revisions Score of 56 and Quality Score of 62.

Comparing Vipshop Holdings Limited, JD.com and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.