Sifting through countless of stocks in the Broadline Retail industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Vipshop Holdings Limited, Coupang or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Vipshop Holdings Limited, Coupang and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Vipshop Holdings Limited, Coupang and Inc.

Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company provides womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. It provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.

Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Coupang Eats, a restaurant ordering and delivery service; Coupang Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.

Latest Broadline Retail and Vipshop Holdings Limited, Coupang, Inc. Stock News

As of November 21, 2025, Vipshop Holdings Limited had a $9.2 billion market capitalization, compared to the Broadline Retail median of $6.0 million. Vipshop Holdings Limited’s stock is up 38% in 2025, down 5.1% in the previous five trading days and up 40.57% in the past year.

Currently, Vipshop Holdings Limited’s price-earnings ratio is 9.8. Vipshop Holdings Limited’s trailing 12-month revenue is $14.8 billion with a 6.7% net profit margin. Year-over-year quarterly sales growth most recently was -26.0%. Analysts expect adjusted earnings to reach $2.404 per share for the current fiscal year. Vipshop Holdings Limited currently has a 2.6% dividend yield.

As of November 21, 2025, Coupang, Inc. had a $48.7 billion market cap, putting it in the 94th percentile of all stocks. Coupang, Inc.’s stock is up 24.7% in 2025, down 1.5% in the previous five trading days and up 10.21% in the past year.

Currently, Coupang, Inc.’s price-earnings ratio is 128.2. Coupang, Inc.’s trailing 12-month revenue is $33.7 billion with a 1.2% net profit margin. Year-over-year quarterly sales growth most recently was 17.8%. Analysts expect adjusted earnings to reach $0.174 per share for the current fiscal year. Coupang, Inc. does not currently pay a dividend.

How We Compare Vipshop Holdings Limited, Coupang and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Vipshop Holdings Limited, Coupang and Inc.’s stock grades to see how they measure up against one another.

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Vipshop Holdings Limited, Coupang and Inc. Stock Value Grades

Company	Ticker	Value
Vipshop Holdings Limited	VIPS	A
Coupang, Inc.	CPNG	F

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Vipshop Holdings Limited has a Value Score of 98, which is Deep Value. Coupang, Inc. has a Value Score of 12, which is Ultra Expensive.

The Value Stock Winner: Vipshop Holdings Limited

As you can clearly see from the Value Grade breakdown above, Vipshop Holdings Limited is considered to have better value than Coupang, Inc.. For investors who focus solely on a company’s valuation, Vipshop Holdings Limited could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Vipshop Holdings Limited, Coupang and Inc.’s Quality Grades

Company	Ticker	Quality
Vipshop Holdings Limited	VIPS	A
Coupang, Inc.	CPNG	C

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Vipshop Holdings Limited has a Quality Score of 98, which is Very Strong. Coupang, Inc. has a Quality Score of 58, which is Average.

The Quality Grade Winner: Vipshop Holdings Limited

As you can clearly see from the Quality Grade breakdown above, Vipshop Holdings Limited has a better overall quality grade than Coupang, Inc.. For investors who are looking for companies with higher quality than others in the same industry, Vipshop Holdings Limited could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Vipshop Holdings Limited, Coupang and Inc.’s Momentum Grades

Company	Ticker	Momentum
Vipshop Holdings Limited	VIPS	B
Coupang, Inc.	CPNG	C

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Vipshop Holdings Limited has a Momentum Score of 75, which is Strong. Coupang, Inc. has a Momentum Score of 54, which is Average.

The Momentum Grade Winner: Vipshop Holdings Limited

As you can clearly see from the Momentum Grade breakdown above, Vipshop Holdings Limited is considered to have stronger momentum compared to Coupang, Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Vipshop Holdings Limited could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Vipshop Holdings Limited, Coupang and Inc. Grades

In addition to Value, Quality and Momentum, A+ Investor also provides grades for Growth and Estimate Revisions.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Vipshop Holdings Limited, Coupang and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Vipshop Holdings Limited, Coupang or Inc. Stock?

Overall, Vipshop Holdings Limited stock has a Value Score of 98, Momentum Score of 75 and Quality Score of 98.

Coupang, Inc. stock has a Value Score of 12, Momentum Score of 54 and Quality Score of 58.

Comparing Vipshop Holdings Limited, Coupang and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.