Sifting through countless of stocks in the Health Care Providers & Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Brookdale Senior Living Inc., Hims & Hers Health or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Brookdale Senior Living Inc., Hims & Hers Health and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Brookdale Senior Living Inc., Hims & Hers Health and Inc.

Brookdale Senior Living Inc. owns, manages, and operates senior living communities in the United States. It operates in three segments: Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRCs). The Independent Living segment owns or leases communities comprising independent and assisted living units in a single community that are primarily designed for middle to upper income seniors. The Assisted Living and Memory Care segment owns or leases communities consisting of freestanding, multi-story communities and freestanding, single-story communities, which offer housing and 24-hour assistance with activities of daily living for the Company's residents. This segment operates memory care communities for residents with Alzheimer's and other dementias. The CCRCs segment owns or leases communities that provides various living arrangements, such as independent and assisted living, memory care, and skilled nursing; and services to accommodate various levels of physical ability and healthcare needs. It manages communities on behalf of others. The company was incorporated in 2005 and is headquartered in Brentwood, Tennessee.

Hims & Hers Health, Inc. operates a telehealth platform that connects consumers to licensed healthcare professionals in the United States, the United Kingdom, Canada, and internationally. The company offers a range of curated prescription and non-prescription health and wellness products and services available to purchase on its websites and mobile application directly by customers. It also provides prescription medication on a recurring basis and ongoing care from healthcare providers; and over-the-counter drug and device products, cosmetics, and supplement products primarily focusing on general wellness, sexual health and wellness, skincare, and hair care. In addition, the company’s curated non-prescription products include melatonin and biotin in the wellness specialty category; moisturizers, creams, sunscreen, serum, face oil, and face wash in the skincare specialty; condoms, climax delay spray and wipes, vibrators, and lubricants in the sexual health and wellness specialty; and shampoos, conditioners, scalp scrubs, and topical treatments, such as minoxidil in the hair care specialty category. Further, it offers medical consultation and post-consultation support services, as well as health and wellness products through wholesale partners. The company also provides Labs which measures key markers over time and provides doctor-developed action plans. Hims & Hers Health, Inc. is based in San Francisco, California.

Latest Health Care Providers & Services and Brookdale Senior Living Inc., Hims & Hers Health, Inc. Stock News

As of December 9, 2025, Brookdale Senior Living Inc. had a $2.5 billion market capitalization, compared to the Health Care Providers & Services median of $1.2 million. Brookdale Senior Living Inc.’s stock is up 109.6% in 2025, down 0.6% in the previous five trading days and up 88.93% in the past year.

Currently, Brookdale Senior Living Inc. does not have a price-earnings ratio. Brookdale Senior Living Inc.’s trailing 12-month revenue is $3.1 billion with a -9.9% net profit margin. Year-over-year quarterly sales growth most recently was 4.2%. Analysts expect adjusted earnings to reach $-1.130 per share for the current fiscal year. Brookdale Senior Living Inc. does not currently pay a dividend.

As of December 9, 2025, Hims & Hers Health, Inc. had a $9.1 billion market cap, putting it in the 78th percentile of all stocks. Hims & Hers Health, Inc.’s stock is up 57.1% in 2025, up 2.5% in the previous five trading days and up 15.33% in the past year.

Currently, Hims & Hers Health, Inc.’s price-earnings ratio is 72.8. Hims & Hers Health, Inc.’s trailing 12-month revenue is $2.2 billion with a 6.1% net profit margin. Year-over-year quarterly sales growth most recently was 49.2%. Analysts expect adjusted earnings to reach $0.968 per share for the current fiscal year. Hims & Hers Health, Inc. does not currently pay a dividend.

How We Compare Brookdale Senior Living Inc., Hims & Hers Health and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Brookdale Senior Living Inc., Hims & Hers Health and Inc.’s stock grades to see how they measure up against one another.

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Brookdale Senior Living Inc., Hims & Hers Health and Inc. Stock Value Grades

Company	Ticker	Value
Brookdale Senior Living Inc.	BKD	C
Hims & Hers Health, Inc.	HIMS	F

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Brookdale Senior Living Inc. has a Value Score of 43, which is Average. Hims & Hers Health, Inc. has a Value Score of 6, which is Ultra Expensive.

The Value Stock Winner: No Clear Winner

Neither Brookdale Senior Living Inc., Hims & Hers Health or Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Brookdale Senior Living Inc., Hims & Hers Health or Inc. is the better investment when it comes to value.

Brookdale Senior Living Inc., Hims & Hers Health and Inc. Growth Grades

Company	Ticker	Growth
Brookdale Senior Living Inc.	BKD	F
Hims & Hers Health, Inc.	HIMS	D

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Brookdale Senior Living Inc. has a Growth Score of 14, which is Very Weak. Hims & Hers Health, Inc. has a Growth Score of 32, which is Weak.

The Growth Stock Winner: No Clear Winner

Neither Brookdale Senior Living Inc., Hims & Hers Health or Inc. has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Brookdale Senior Living Inc., Hims & Hers Health or Inc. is the better investment when it comes to sustainable growth.

Brookdale Senior Living Inc., Hims & Hers Health and Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Brookdale Senior Living Inc.	BKD	F
Hims & Hers Health, Inc.	HIMS	D

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Brookdale Senior Living Inc. has a Earnings Estimate Score of 12, which is Very Negative. Hims & Hers Health, Inc. has a Earnings Estimate Score of 40, which is Negative.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Brookdale Senior Living Inc., Hims & Hers Health or Inc. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Brookdale Senior Living Inc., Hims & Hers Health or Inc. is the better investment when it comes to estimate revisions.

Other Brookdale Senior Living Inc., Hims & Hers Health and Inc. Grades

In addition to Value, Estimate Revisions and Growth, A+ Investor also provides grades for Momentum and Quality.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Brookdale Senior Living Inc., Hims & Hers Health and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Brookdale Senior Living Inc., Hims & Hers Health or Inc. Stock?

Overall, Brookdale Senior Living Inc. stock has a Value Score of 43, Growth Score of 14 and Estimate Revisions Score of 12.

Hims & Hers Health, Inc. stock has a Value Score of 6, Growth Score of 32 and Estimate Revisions Score of 40.

Comparing Brookdale Senior Living Inc., Hims & Hers Health and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.