Sifting through countless of stocks in the Tobacco industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Turning Point Brands, Inc. or RLX Technology Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Turning Point Brands, Inc. and RLX Technology Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Turning Point Brands, Inc. and RLX Technology Inc.

Turning Point Brands, Inc., together with its subsidiaries, manufactures, markets, and distributes branded consumer products in the United States and Canada. The company operates through two segments, Zig-Zag Products and Stoker’s Products. Its Zig-Zag Products segment markets and distributes rolling papers, tubes, finished cigars, make-your-own cigar wraps, and related products, as well as lighters and other accessories under the Zig-Zag brand. The Stoker’s Products segment manufactures and markets moist snuff tobacco and loose-leaf chewing tobacco products under the Stoker’s, FRE, Beech-Nut, Durango, Trophy, and Wind River brands. In addition, the company markets and distributes cannabis accessories and tobacco products. It sells its products to wholesale distributors and retail merchants in the independent and chain convenience stores, tobacco outlets, food stores, mass merchandising, drug store, and non-traditional retail channels. The company was formerly known as North Atlantic Holding Company, Inc. and changed its name to Turning Point Brands, Inc. in November 2015. Turning Point Brands, Inc. was founded in 1988 and is headquartered in Louisville, Kentucky.

RLX Technology Inc., through its subsidiaries, develops, manufactures, and sells e-vapor products in the People's Republic of China and internationally. It serves the product through offline distributors. The company was founded in 2018 and is headquartered in Shenzhen, the People's Republic of China.

Latest Tobacco and Turning Point Brands, Inc., RLX Technology Inc. Stock News

As of April 23, 2026, Turning Point Brands, Inc. had a $1.5 billion market capitalization, compared to the Tobacco median of $2.1 million. Turning Point Brands, Inc.’s stock is down 28.1% in 2026, down 4.3% in the previous five trading days and up 29.7% in the past year.

Currently, Turning Point Brands, Inc.’s price-earnings ratio is 24.2. Turning Point Brands, Inc.’s trailing 12-month revenue is $463.1 million with a 12.6% net profit margin. Year-over-year quarterly sales growth most recently was 29.1%. Analysts expect adjusted earnings to reach $3.140 per share for the current fiscal year. Turning Point Brands, Inc. currently has a 0.4% dividend yield.

As of April 23, 2026, RLX Technology Inc. had a $2.7 billion market cap, putting it in the 58th percentile of all stocks. RLX Technology Inc.’s stock is down 5.4% in 2026, up 1.6% in the previous five trading days and up 26.44% in the past year.

Currently, RLX Technology Inc.’s price-earnings ratio is 26.5. RLX Technology Inc.’s trailing 12-month revenue is $459.7 million with a 25.5% net profit margin. Year-over-year quarterly sales growth most recently was 123.0%. Analysts expect adjusted earnings to reach $0.145 per share for the current fiscal year. RLX Technology Inc. does not currently pay a dividend.

How We Compare Turning Point Brands, Inc. and RLX Technology Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Turning Point Brands, Inc. and RLX Technology Inc.’s stock grades to see how they measure up against one another.

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Turning Point Brands, Inc. and RLX Technology Inc. Stock Value Grades

Company	Ticker	Value
Turning Point Brands, Inc.	TPB	D
RLX Technology Inc.	RLX	B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Turning Point Brands, Inc. has a Value Score of 22, which is Expensive. RLX Technology Inc. has a Value Score of 61, which is Value.

The Value Stock Winner: RLX Technology Inc.

As you can clearly see from the Value Grade breakdown above, RLX Technology Inc. is considered to have better value than Turning Point Brands, Inc.. For investors who focus solely on a company’s valuation, RLX Technology Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Turning Point Brands, Inc. and RLX Technology Inc. Growth Grades

Company	Ticker	Growth
Turning Point Brands, Inc.	TPB	B
RLX Technology Inc.	RLX	B

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Turning Point Brands, Inc. has a Growth Score of 73, which is Strong. RLX Technology Inc. has a Growth Score of 78, which is Strong.

The Growth Grade Winner: It’s a Tie!

Looking at the Growth Grade breakdown above, both Turning Point Brands, Inc. and RLX Technology Inc. have a grade of B. For investors who focus solely on a company’s upward growth, further research should be conducted into both companies’ other financial metrics before deciding whether to invest.

Turning Point Brands, Inc. and RLX Technology Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Turning Point Brands, Inc.	TPB	C
RLX Technology Inc.	RLX	A

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Turning Point Brands, Inc. has a Earnings Estimate Score of 41, which is Neutral. RLX Technology Inc. has a Earnings Estimate Score of 81, which is Very Positive.

The Earnings Estimate Revisions Grade Winner: RLX Technology Inc.

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, RLX Technology Inc. has a better Earnings Estimate Revisions Grade than Turning Point Brands, Inc.. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, RLX Technology Inc. could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Turning Point Brands, Inc. and RLX Technology Inc. Grades

In addition to Value, Growth and Estimate Revisions, A+ Investor also provides grades for Momentum and Quality.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Turning Point Brands, Inc. and RLX Technology Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Turning Point Brands, Inc. or RLX Technology Inc. Stock?

Overall, Turning Point Brands, Inc. stock has a Value Score of 22, Growth Score of 73 and Estimate Revisions Score of 41.

RLX Technology Inc. stock has a Value Score of 61, Growth Score of 78 and Estimate Revisions Score of 81.

Comparing Turning Point Brands, Inc. and RLX Technology Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.