Sifting through countless of stocks in the Textiles, Apparel & Luxury Goods industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Columbia Sportswear Company, FIGS or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Columbia Sportswear Company, FIGS and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Columbia Sportswear Company, FIGS and Inc.

Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, and outdoor activities. It also offers footwear products that include hiking boots; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. The company serves its products through wholesale distribution channel comprising small independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors, as well as through direct-to-consumer distribution channel, including a network of branded, outlet, temporary clearance and employee retail stores, brand-specific e-commerce sites, and shop-in-shop retail locations. It sells its products under the Columbia, Mountain Hard Wear, prAna, and SOREL brands. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.

FIGS, Inc., together with its subsidiary, FIGS Canada, Inc., operates as a direct-to-consumer healthcare apparel and lifestyle company in the United States and internationally. The company designs and sells scrubwear and non-scrubwear offerings, such as outerwear, underscrubs, footwear, compression socks, lab coats, loungewear, and other apparel. It also offers sports bras, performance leggings and tops, super-soft pima cotton tops, vests, fleeces, and jackets; and necessities comprising scrub caps, lanyards, badge reels, tote bags, baseball caps, and beanies. The company markets and sells its products to healthcare professionals through its direct-to-consumer digital platform comprising website, mobile app, and B2B business, as well as retail stores. FIGS, Inc. was incorporated in 2013 and is headquartered in Santa Monica, California.

Latest Textiles, Apparel & Luxury Goods and Columbia Sportswear Company, FIGS, Inc. Stock News

As of February 6, 2026, Columbia Sportswear Company had a $3.4 billion market capitalization, compared to the Textiles, Apparel & Luxury Goods median of $3.0 million. Columbia Sportswear Company’s stock is up 14.5% in 2026, up 14.1% in the previous five trading days and down 22.11% in the past year.

Currently, Columbia Sportswear Company’s price-earnings ratio is 18.7. Columbia Sportswear Company’s trailing 12-month revenue is $3.4 billion with a 5.2% net profit margin. Year-over-year quarterly sales growth most recently was 1.2%. Analysts expect adjusted earnings to reach $3.408 per share for the current fiscal year. Columbia Sportswear Company currently has a 1.9% dividend yield.

As of February 6, 2026, FIGS, Inc. had a $1.8 billion market cap, putting it in the 54th percentile of all stocks. FIGS, Inc.’s stock is down 5.5% in 2026, down 0.6% in the previous five trading days and up 94.21% in the past year.

Currently, FIGS, Inc.’s price-earnings ratio is 102.3. FIGS, Inc.’s trailing 12-month revenue is $581.0 million with a 3.0% net profit margin. Year-over-year quarterly sales growth most recently was 8.2%. Analysts expect adjusted earnings to reach $0.112 per share for the current fiscal year. FIGS, Inc. does not currently pay a dividend.

How We Compare Columbia Sportswear Company, FIGS and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Columbia Sportswear Company, FIGS and Inc.’s stock grades to see how they measure up against one another.

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Columbia Sportswear Company, FIGS and Inc. Growth Grades

Company	Ticker	Growth
Columbia Sportswear Company	COLM	D
FIGS, Inc.	FIGS	C

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Columbia Sportswear Company has a Growth Score of 33, which is Weak. FIGS, Inc. has a Growth Score of 41, which is Average.

The Growth Stock Winner: No Clear Winner

Neither Columbia Sportswear Company, FIGS or Inc. has a high enough Growth Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Columbia Sportswear Company, FIGS or Inc. is the better investment when it comes to sustainable growth.

Columbia Sportswear Company, FIGS and Inc.’s Quality Grades

Company	Ticker	Quality
Columbia Sportswear Company	COLM	A
FIGS, Inc.	FIGS	A

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Columbia Sportswear Company has a Quality Score of 84, which is Very Strong. FIGS, Inc. has a Quality Score of 92, which is Very Strong.

The Quality Grade Winner: It’s a Tie!

Looking at the Quality Grade breakdown above, both Columbia Sportswear Company, FIGS and Inc. have a grade of A. For investors who focus solely on a company’s overall quality, you will need to conduct further research into both companies to see if they are a good fit for your portfolio. As a good rule of thumb, you should always analyze multiple factors based on a wide range of metrics before choosing a company to invest in.

Columbia Sportswear Company, FIGS and Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Columbia Sportswear Company	COLM	B
FIGS, Inc.	FIGS	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Columbia Sportswear Company has a Earnings Estimate Score of 72, which is Positive. FIGS, Inc. has a Earnings Estimate Score of 54, which is Neutral.

The Earnings Estimate Revisions Grade Winner: Columbia Sportswear Company

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, Columbia Sportswear Company has a better Earnings Estimate Revisions Grade than FIGS, Inc.. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, Columbia Sportswear Company could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Columbia Sportswear Company, FIGS and Inc. Grades

In addition to Growth, Estimate Revisions and Quality, A+ Investor also provides grades for Value and Momentum.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Columbia Sportswear Company, FIGS and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Columbia Sportswear Company, FIGS or Inc. Stock?

Overall, Columbia Sportswear Company stock has a Growth Score of 33, Estimate Revisions Score of 72 and Quality Score of 84.

FIGS, Inc. stock has a Growth Score of 41, Estimate Revisions Score of 54 and Quality Score of 92.

Comparing Columbia Sportswear Company, FIGS and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.