Why Digital Brands Group, Inc.’s (DBGI) Stock Is Down 14.79%

By Omar Beirat
September 01, 2026
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Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Digital Brands Group, Inc. before investing.

In this article, we go over a few key elements for understanding Digital Brands Group, Inc.’s stock price such as:

  • Digital Brands Group, Inc.’s current stock price and volume
  • Why Digital Brands Group, Inc.’s stock price changed recently
  • Upgrades and downgrades for DBGI from analysts
  • DBGI’s stock price momentum as measured by its relative strength

About Digital Brands Group, Inc. (DBGI)

Before we jump into Digital Brands Group, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Digital Brands Group, Inc. engages in the provision of various apparel products through direct-to-consumer and wholesale distribution. The company offers women’s clothing, including dresses, tops, jumpsuits, bottoms, sets, shirts, sweaters, skirts, shorts, athleisure bottoms, and other accessory products, as well as t-shirts, jackets and rompers. It sells its products under the Bailey 44, Stateside, DSTLD, Sundry, and AVO Studios brand names. The company sells directly to the consumer through its websites and showrooms, as well as through its wholesale channel in specialty stores, third-party online stores, and select department stores. The company was formerly known as Denim.LA, Inc. Digital Brands Group, Inc. was incorporated in 2012 and is headquartered in Austin, Texas.

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What Caused Digital Brands Group, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of August 31, 2026, there were analysts who downgraded Digital Brands Group, Inc.’s stock and analysts who upgraded over the last month.

Additionally, you'll want to evaluate Digital Brands Group, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Digital Brands Group, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Digital Brands Group, Inc.’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Digital Brands Group, Inc. (DBGI) by visiting AAII Stock Evaluator.

Relative Price Strength of Digital Brands Group, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of August 31, 2026, Digital Brands Group, Inc. has a weighted four-quarter relative price strength of -63.90%, which translates to a Momentum Score of 1 and is considered to be Very Weak.

Want to learn more about how Digital Brands Group, Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Digital Brands Group, Inc. Stock Price: Bottom Line

As of September 1, 2026, Digital Brands Group, Inc.’s stock price is $4.890, which is down 23.65% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Digital Brands Group, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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