Sifting through countless of stocks in the Electronic Equipment, Instruments & Components industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Zebra Technologies Corporation, Advanced Energy Industries or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Zebra Technologies Corporation, Advanced Energy Industries and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Zebra Technologies Corporation, Advanced Energy Industries and Inc.

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, wristbands, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

Advanced Energy Industries, Inc. provides precision power conversion, measurement, and control solutions in the United States and internationally. The company’s plasma power products offer solutions to enable innovation for semiconductor and thin film plasma processes, such as dry etch and deposition. It also provides high and low voltage power products used in a range of applications, such as semiconductor equipment, industrial production, medical and life science equipment, data centers computing, networking, and telecommunications. In addition, the company supplies sensing, controls, and instrumentation products for advanced measurement and calibration of power and temperature. Further, it provides calibration, conversions, upgrades, and refurbishments and used equipment to companies, as well as repair and maintenance services. The company offers its products through direct sales force, independent sales representatives, channel partners, and distributors, as well as provides warranty and non-warranty repair services. Advanced Energy Industries, Inc. was incorporated in 1981 and is headquartered in Denver, Colorado.

Latest Electronic Equipment, Instruments & Components and Zebra Technologies Corporation, Advanced Energy Industries, Inc. Stock News

As of February 12, 2026, Zebra Technologies Corporation had a $13.6 billion market capitalization, compared to the Electronic Equipment, Instruments & Components median of $704.7 million. Zebra Technologies Corporation’s stock is NA in 2026, NA in the previous five trading days and down 22.64% in the past year.

Currently, Zebra Technologies Corporation’s price-earnings ratio is 27.6. Zebra Technologies Corporation’s trailing 12-month revenue is $5.3 billion with a 7.8% net profit margin. Year-over-year quarterly sales growth most recently was 5.2%. Analysts expect adjusted earnings to reach $15.841 per share for the current fiscal year. Zebra Technologies Corporation does not currently pay a dividend.

Currently, Advanced Energy Industries, Inc.’s price-earnings ratio is 81.6. Advanced Energy Industries, Inc.’s trailing 12-month revenue is $1.7 billion with a 8.2% net profit margin. Year-over-year quarterly sales growth most recently was 23.8%. Analysts expect adjusted earnings to reach $8.596 per share for the current fiscal year. Advanced Energy Industries, Inc. currently has a 0.1% dividend yield.

How We Compare Zebra Technologies Corporation, Advanced Energy Industries and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Zebra Technologies Corporation, Advanced Energy Industries and Inc.’s stock grades to see how they measure up against one another.

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Zebra Technologies Corporation, Advanced Energy Industries and Inc. Stock Value Grades

Company	Ticker	Value
Zebra Technologies Corporation	ZBRA	D
Advanced Energy Industries, Inc.	AEIS	F

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Zebra Technologies Corporation has a Value Score of 34, which is Expensive. Advanced Energy Industries, Inc. has a Value Score of 6, which is Ultra Expensive.

The Value Stock Winner: No Clear Winner

Neither Zebra Technologies Corporation, Advanced Energy Industries or Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Zebra Technologies Corporation, Advanced Energy Industries or Inc. is the better investment when it comes to value.

Zebra Technologies Corporation, Advanced Energy Industries and Inc. Growth Grades

Company	Ticker	Growth
Zebra Technologies Corporation	ZBRA	D
Advanced Energy Industries, Inc.	AEIS	B

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Zebra Technologies Corporation has a Growth Score of 32, which is Weak. Advanced Energy Industries, Inc. has a Growth Score of 72, which is Strong.

The Growth Grade Winner: Advanced Energy Industries, Inc.

As you can clearly see from the Growth Grade breakdown above, Advanced Energy Industries, Inc. has a more attractive growth grade than Zebra Technologies Corporation. For investors who focus solely on how a company is growing relative to other companies in the same industry, Advanced Energy Industries, Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Zebra Technologies Corporation, Advanced Energy Industries and Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Zebra Technologies Corporation	ZBRA	C
Advanced Energy Industries, Inc.	AEIS	A

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Zebra Technologies Corporation has a Earnings Estimate Score of 55, which is Neutral. Advanced Energy Industries, Inc. has a Earnings Estimate Score of 89, which is Very Positive.

The Earnings Estimate Revisions Grade Winner: Advanced Energy Industries, Inc.

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, Advanced Energy Industries, Inc. has a better Earnings Estimate Revisions Grade than Zebra Technologies Corporation. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, Advanced Energy Industries, Inc. could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Zebra Technologies Corporation, Advanced Energy Industries and Inc. Grades

In addition to Growth, Value and Estimate Revisions, A+ Investor also provides grades for Momentum and Quality.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Zebra Technologies Corporation, Advanced Energy Industries and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Zebra Technologies Corporation, Advanced Energy Industries or Inc. Stock?

Overall, Zebra Technologies Corporation stock has a Value Score of 34, Growth Score of 32 and Estimate Revisions Score of 55.

Advanced Energy Industries, Inc. stock has a Value Score of 6, Growth Score of 72 and Estimate Revisions Score of 89.

Comparing Zebra Technologies Corporation, Advanced Energy Industries and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.