Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 5 stocks made the list for top value stocks in the Financial Services industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.
Why Focus on Undervalued Financial Services Stocks?
Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.
AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.
What Goes Into AAII’s Value Grade?
Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.
AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.
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5 Undervalued Financial Services Stocks
Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 5 undervalued stocks in the Financial Services industry for Thursday, February 12, 2026. Let’s take a closer look at their individual scores to see how they measure up against each other and the Financial Services industry median.
| Company | Ticker | Price/Sales | Price/Earnings | EV/EBITDA | Shareholder Yield | Price/Book Value | Price/Free Cash Flow | Value Grade |
| Cass Information Systems, Inc. | CASS | 2.72 | 22.4 | 5.7 | 5.7% | 2.45 | 21.0 | B |
| Euronet Worldwide, Inc. | EEFT | 0.71 | 10.4 | 6.2 | 9.2% | 2.21 | 8.9 | A |
| PayPal Holdings, Inc. | PYPL | 1.18 | 7.5 | 9.5 | 8.0% | 1.84 | 7.1 | A |
| Security National Financial Corporation | SNFC.A | 0.67 | 12.7 | 6.3 | (1.2%) | 0.63 | 5.0 | A |
| Walker & Dunlop, Inc. | WD | 1.76 | 18.3 | na | 3.8% | 1.16 | na | B |
The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.
The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)
Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).
As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.
Cass Information Systems, Inc.’s Value Grade
Value Grade:
| Metric | Score | CASS | Industry Median |
| Price/Sales | 58 | 2.72 | 2.05 |
| Price/Earnings | 53 | 22.4 | 13.6 |
| EV/EBITDA | 13 | 5.7 | 10.8 |
| Shareholder Yield | 13 | 5.7% | 0.4% |
| Price/Book Value | 58 | 2.45 | 1.40 |
| Price/Free Cash Flow | 52 | 21.0 | 13.1 |
Cass Information Systems, Inc. provides payment and information processing services to manufacturing, distribution, and retail enterprises in the United States. The company operates in two segments, Information Services and Banking Services. Its services include freight invoice rating, payment processing, auditing, and the generation of accounting and transportation information. The company also processes and pays facility-related invoices, such as electricity, gas, waste, and telecommunications expenses; and provides telecom expense management solutions, as well as church management software and online platform to provide generosity services for faith-based and non-profit organizations. In addition, the company, through its banking subsidiary, Cass Commercial Bank, provides a range of banking products and services, such as demand, savings, time, and money market deposits; commercial, industrial, commercial real estate, and construction and land development loans; and cash management services to privately held businesses, restaurant franchises, and faith-based ministries. Further, it provides B2B payment platform for clients that require an agile fintech partner. It operates through its banking facility near downtown St. Louis, Missouri; operating branch in the Bridgeton, Missouri; and a leased facility in Colorado Springs, Colorado. The company was formerly known as Cass Commercial Corporation and changed its name to Cass Information Systems, Inc. in January 2001. Cass Information Systems, Inc. was founded in 1906 and is headquartered in Saint Louis, Missouri.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
Cass Information Systems, Inc. has a Value Score of 62, which is considered to be undervalued.
When you look at Cass Information Systems, Inc.’s price-to-sales ratio at 2.72 compared to the industry median at 2.05, this company has a higher price relative to revenue compared to its peers. This could make Cass Information Systems, Inc.’s stock less attractive for value investors.
Cass Information Systems, Inc.’s price-earnings ratio is 22.40 compared to the industry median at 13.60. This means it has a higher share price relative to earnings compared to its peers. This could make Cass Information Systems, Inc. less attractive for value investors.
Now, let’s assess Cass Information Systems, Inc.’s EV/EBITDA ratio, also known as enterprise multiple. At 5.7, when compared to the industry median of 10.8, the company may be considered undervalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.
Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Cass Information Systems, Inc.’s shareholder yield is higher than its industry median ratio of 0.35%. Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.
As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Cass Information Systems, Inc.’s price-to-book ratio is higher than its industry median ratio of 1.40. This could make Cass Information Systems, Inc. less attractive to investors looking for a new addition to their portfolio.
Lastly, let’s take a look at Cass Information Systems, Inc.’s price-to-free-cash-flow ratio (P/FCF), which can indicate a company’s market value relative to its operating cash flow. Cass Information Systems, Inc.’s price-to-free-cash-flow ratio is higher than its industry median ratio of 13.10. This could make Cass Information Systems, Inc. less attractive because the higher P/FCF ratio indicates that Cass Information Systems, Inc. is undervalued. The P/FCF ratio metric can also be viewed over a long-term time frame to see if the company's cash flow to share price value is generally improving or worsening.
Euronet Worldwide, Inc.’s Value Grade
Value Grade:
| Metric | Score | EEFT | Industry Median |
| Price/Sales | 25 | 0.71 | 2.05 |
| Price/Earnings | 16 | 10.4 | 13.6 |
| EV/EBITDA | 15 | 6.2 | 10.8 |
| Shareholder Yield | 6 | 9.2% | 0.4% |
| Price/Book Value | 54 | 2.21 | 1.40 |
| Price/Free Cash Flow | 20 | 8.9 | 13.1 |
Euronet Worldwide, Inc. provides payment and transaction processing and distribution solutions to financial institutions, retailers, service providers, and individual consumers worldwide. It operates through three segments: Electronic Funds Transfer (EFT), epay, and Money Transfer. The EFT segment provides automated teller machine (ATM) cash withdrawal and deposit services, ATM network participation, outsourced ATM and point-of-sale (POS) management solutions, credit and debit and prepaid card outsourcing, card issuing, and merchant acquiring services. It also offers ATM and POS dynamic currency conversion, domestic and international surcharge, foreign currency dispensing, advertising, digital content sales at ATMs, customer relationship management, prepaid mobile top-up, bill payment, money transfer, fraud management, foreign remittance payout, cardless payout, banknote recycling solutions, and tax-refund services; and integrated electronic financial transaction software solutions for electronic payment and transaction delivery systems. The epay segment distributes and processes prepaid mobile airtime and other electronic content and payment processing services for various prepaid products, cards, and services. The Money Transfer segment offers consumer-to-consumer money transfer services through a network of locations and its website riamoneytransfer.com; account-to-account money transfer; and money transfer services through its website xe.com, Xe app, and customer service representatives. It also provides foreign currency exchange information on its currency data websites xe.com and x-rates.com; cash management solutions and foreign currency risk management services to small-and-medium-sized businesses; and payment processing services to third-party partners. The company was formerly known as Euronet Services, Inc. and changed its name to Euronet Worldwide, Inc. in August 2001. Euronet Worldwide, Inc. was founded in 1994 and is headquartered in Leawood, Kansas.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
Euronet Worldwide, Inc. has a Value Score of 93, which is considered to be undervalued.
Euronet Worldwide, Inc.’s price-earnings ratio is 10.4 compared to the industry median at 13.6. This means that it has a lower price relative to its earnings compared to its peers. This makes Euronet Worldwide, Inc. more attractive for value investors.
Euronet Worldwide, Inc.’s price-to-book ratio is lower than its peers. This could make Euronet Worldwide, Inc. more attractive for value investors when compared to the industry median at 1.40.
You can read more about Euronet Worldwide, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.
PayPal Holdings, Inc.’s Value Grade
Value Grade:
| Metric | Score | PYPL | Industry Median |
| Price/Sales | 36 | 1.18 | 2.05 |
| Price/Earnings | 8 | 7.5 | 13.6 |
| EV/EBITDA | 32 | 9.5 | 10.8 |
| Shareholder Yield | 8 | 8.0% | 0.4% |
| Price/Book Value | 48 | 1.84 | 1.40 |
| Price/Free Cash Flow | 15 | 7.1 | 13.1 |
PayPal Holdings, Inc. operates a technology platform that enables digital payments for merchants and consumers worldwide. The company operates a two-sided network at scale that connects merchants and consumers that enables its customers to connect, transact, and send and receive payments through online and in person, as well as transfer and withdraw funds using various funding sources, such as bank accounts, PayPal or Venmo account balance, consumer credit and debit products, credit and debit cards, and cryptocurrencies, as well as other stored value products, including gift cards and eligible rewards. It provides payment solutions under the PayPal, PayPal Credit, Braintree, Venmo, Xoom, Hyperwallet, Honey, and Paidy names. The company was founded in 1998 and is headquartered in San Jose, California.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
PayPal Holdings, Inc. has a Value Score of 91, which is considered to be undervalued.
PayPal Holdings, Inc.’s price-earnings ratio is 7.5 compared to the industry median at 13.6. This means that it has a lower price relative to its earnings compared to its peers. This makes PayPal Holdings, Inc. more attractive for value investors.
PayPal Holdings, Inc.’s price-to-book ratio is lower than its peers. This could make PayPal Holdings, Inc. more attractive for value investors when compared to the industry median at 1.40.
You can read more about PayPal Holdings, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.
Security National Financial Corporation’s Value Grade
Value Grade:
| Metric | Score | SNFC.A | Industry Median |
| Price/Sales | 24 | 0.67 | 2.05 |
| Price/Earnings | 25 | 12.7 | 13.6 |
| EV/EBITDA | 15 | 6.3 | 10.8 |
| Shareholder Yield | 58 | (1.2%) | 0.4% |
| Price/Book Value | 12 | 0.63 | 1.40 |
| Price/Free Cash Flow | 10 | 5.0 | 13.1 |
Security National Financial Corporation engages in the life insurance, cemetery and mortuary, and mortgage businesses. The company’s Life Insurance segment is involved in selling and servicing lines of life insurance, annuity products, and accident and health insurance. It offers various life insurance products, including funeral plans and interest-sensitive life insurance, as well as other traditional life, accident, and health insurance products; annuity products comprising single and flexible premium deferred annuities, and immediate annuities; and diver's accident insurance policies. This segment also cedes and assumes various risks with various authorized unaffiliated reinsurers pursuant to reinsurance treaties. Its cemetery and mortuary segment consists of eleven mortuaries and five cemeteries in the state of Utah, one cemetery in the state of California, and one cemetery and four mortuaries in the state of New Mexico. This segment also offers plots, interment vaults, mausoleum crypts, markers, caskets, urns, and other death care related products; and provides professional services of funeral directors, opening and closing of graves, use of chapels and viewing rooms, and use of automobiles and clothing. The company’s Mortgages segment originates and underwrites residential and commercial loans for new construction, existing homes, and real estate projects primarily in Florida, Nevada, Texas, and Utah. It offers residential mortgage lending services to real estate brokers and builders, as well as directly to consumers. Security National Financial Corporation was founded in 1965 and is headquartered in Salt Lake City, Utah.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
Security National Financial Corporation has a Value Score of 92, which is considered to be undervalued.
Security National Financial Corporation’s price-earnings ratio is 12.7 compared to the industry median at 13.6. This means that it has a lower price relative to its earnings compared to its peers. This makes Security National Financial Corporation more attractive for value investors.
Security National Financial Corporation’s price-to-book ratio is higher than its peers. This could make Security National Financial Corporation less attractive for value investors when compared to the industry median at 1.40.
You can read more about Security National Financial Corporation’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.
Walker & Dunlop, Inc.’s Value Grade
Value Grade:
| Metric | Score | WD | Industry Median |
| Price/Sales | 46 | 1.76 | 2.05 |
| Price/Earnings | 44 | 18.3 | 13.6 |
| EV/EBITDA | na | na | 10.8 |
| Shareholder Yield | 21 | 3.8% | 0.4% |
| Price/Book Value | 29 | 1.16 | 1.40 |
| Price/Free Cash Flow | na | na | 13.1 |
Walker & Dunlop, Inc., through its subsidiaries, originates, sells, and services a range of multifamily and other commercial real estate financing products and services for owners and developers of real estate in the United States. It operates through three segments: Capital Markets, Servicing & Asset Management, and Corporate. The company offers first mortgage, second trust, supplemental, construction, mezzanine, preferred equity, and small-balance loans. It also provides finance for multifamily, manufactured housing communities, student housing, affordable housing, and senior housing properties under the Fannie Mae’s DUS program; and construction and permanent loans to developers and owners of multifamily housing, affordable housing, senior housing, and healthcare facilities. In addition, the company acts as a debt broker to work with life insurance companies, banks, and other institutional lenders to find debt and/or equity solution for the borrowers’ needs; and offers property sales brokerage services to owners and developers of multifamily properties, and commercial real estate and multifamily property appraisals for various investors. Further, it provides multifamily appraisal and valuation services; and real estate-related investment banking and advisory services, including housing market research. Additionally, the company offers servicing and asset-managing the portfolio of loans; originates loans through its principal lending and investing activities; and manages third-party capital invested in tax credit equity funds focused on the LIHTC sector and other commercial real estate sectors. Walker & Dunlop, Inc. was founded in 1937 and is headquartered in Bethesda, Maryland.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
Walker & Dunlop, Inc. has a Value Score of 75, which is considered to be undervalued.
Walker & Dunlop, Inc.’s price-earnings ratio is 18.3 compared to the industry median at 13.6. This means that it has a higher price relative to its earnings compared to its peers. This makes Walker & Dunlop, Inc. less attractive for value investors.
Walker & Dunlop, Inc.’s price-to-book ratio is higher than its peers. This could make Walker & Dunlop, Inc. less attractive for value investors when compared to the industry median at 1.40.
You can read more about Walker & Dunlop, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.
Other Financial Services Stock Grades
Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.
Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Financial Services stocks as well as other industrys.
Choosing Which of the 5 Best Financial Services Stocks Is Right for You
Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.
- Cass Information Systems, Inc. stock has a Value Grade of B.
- Euronet Worldwide, Inc. stock has a Value Grade of A.
- PayPal Holdings, Inc. stock has a Value Grade of A.
- Security National Financial Corporation stock has a Value Grade of A.
- Walker & Dunlop, Inc. stock has a Value Grade of B.
Now that you have a bit more background about each of the 5 undervalued stocks in the Financial Services industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.
We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.
A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.
Additional Resources About Financial Services Stocks
Want to learn more about Financial Services stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.
- 6 Undervalued Financial Services Stocks for Thursday, February 12
- Is Berkshire Hathaway Inc. (BRK.A) Overvalued?
- Is Mastercard Incorporated (MA) Overvalued?
- Is Visa Inc. (V) Overvalued?
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