Sifting through countless of stocks in the Capital Markets industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in LPL Financial Holdings Inc. or UBS Group AG because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how LPL Financial Holdings Inc. and UBS Group AG compare based on key financial metrics to determine which better meets your investment needs.

About LPL Financial Holdings Inc. and UBS Group AG

LPL Financial Holdings Inc., together with its subsidiaries, provides an integrated platform of brokerage and investment advisory services to independent financial advisors and financial advisors at institutions in the United States. The company’s brokerage offerings include variable and fixed annuities, mutual funds, equities, fixed income, alternative investments, retirement and 529 education savings plans, and insurance; and client cash programs consist of Federal Deposit Insurance Corporation (FDIC) insured bank sweep vehicles, and a client cash and money market account. It also provides fee-based platforms that provide access to mutual funds, exchange traded funds, stocks, bonds, certain options strategies, unit investment trusts, institutional money managers, and no-load multi-manager variable annuities. In addition, the company offers retirement solutions for commission and fee-based services that allow advisors to provide brokerage services, consultation, and advice to retirement plan sponsors. Further, it provides other services comprising tools and services that enable advisors to maintain and grow their practices; trust, investment management oversight, and custodial services for estates and families; an advisor-facing trading and portfolio rebalancing platform; insurance brokerage general agency services; and technology products, including proposal generation, investment analytics, and portfolio modeling. The company was formerly known as LPL Investment Holdings Inc. and changed its name to LPL Financial Holdings Inc. in June 2012. LPL Financial Holdings Inc. was founded in 1989 and is based in San Diego, California.

UBS Group AG operates as a wealth manager and bank worldwide. It operates through five segments: Global Wealth Management, Personal & Corporate Banking, Asset Management, Investment Bank, and Non-Core and Legacy. The Global Wealth Management segment offers financial services, advice, and solutions; investment management, estate planning, and corporate advice services; and wealth management and banking products and services to private wealth and institutional customers. Its Personal & Corporate Banking segment provides banking, retirement, financing, investments, and strategic transactions to private, corporate, and institutional customers through its branch network and digital channels in Switzerland. The Asset Management segment offers diversified asset management services. Its Investment Bank segment provides equities, foreign exchange, precious metals, research, advisory, and capital markets services to institutional, corporate, financial sponsor, and Global Wealth Management customers, as well as focused rates and credit platform. The company also offers lending products, such as securities-based lending, mortgages, structured products, and tailored solutions; collateralized lending residential and commercial real estate, primarily against securities, residential and commercial real estate, other real assets (such as ships and aircraft), private market and hedge fund interest; and unsecured lending. The company was formerly known as UBS AG and changed its name to UBS Group AG in December 2014. UBS Group AG was founded in 1862 and is headquartered in Zurich, Switzerland.

Latest Capital Markets and LPL Financial Holdings Inc., UBS Group AG Stock News

As of June 17, 2026, LPL Financial Holdings Inc. had a $24.4 billion market capitalization, compared to the Capital Markets median of $3.4 million. LPL Financial Holdings Inc.’s stock is down 14.7% in 2026, up 5.3% in the previous five trading days and down 19.82% in the past year.

Currently, LPL Financial Holdings Inc.’s price-earnings ratio is 27.2. LPL Financial Holdings Inc.’s trailing 12-month revenue is $17.8 billion with a 5.0% net profit margin. Year-over-year quarterly sales growth most recently was 35.0%. Analysts expect adjusted earnings to reach $23.200 per share for the current fiscal year. LPL Financial Holdings Inc. currently has a 0.4% dividend yield.

As of June 17, 2026, UBS Group AG had a $153.5 billion market cap, putting it in the 98th percentile of all stocks. UBS Group AG’s stock is up 7.4% in 2026, up 6.3% in the previous five trading days and up 55.26% in the past year.

Currently, UBS Group AG’s price-earnings ratio is 17.8. UBS Group AG’s trailing 12-month revenue is $51.3 billion with a 17.8% net profit margin. Year-over-year quarterly sales growth most recently was 13.8%. Analysts expect adjusted earnings to reach $3.305 per share for the current fiscal year. UBS Group AG currently has a 2.2% dividend yield.

How We Compare LPL Financial Holdings Inc. and UBS Group AG Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at LPL Financial Holdings Inc. and UBS Group AG’s stock grades to see how they measure up against one another.

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LPL Financial Holdings Inc. and UBS Group AG Stock Value Grades

Company	Ticker	Value
LPL Financial Holdings Inc.	LPLA	D
UBS Group AG	UBS	B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

LPL Financial Holdings Inc. has a Value Score of 28, which is Expensive. UBS Group AG has a Value Score of 73, which is Value.

The Value Stock Winner: UBS Group AG

As you can clearly see from the Value Grade breakdown above, UBS Group AG is considered to have better value than LPL Financial Holdings Inc.. For investors who focus solely on a company’s valuation, UBS Group AG could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

LPL Financial Holdings Inc. and UBS Group AG’s Quality Grades

Company	Ticker	Quality
LPL Financial Holdings Inc.	LPLA	C
UBS Group AG	UBS	D

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

LPL Financial Holdings Inc. has a Quality Score of 47, which is Average. UBS Group AG has a Quality Score of 27, which is Weak.

The Quality Stock Winner: No Clear Winner

Neither LPL Financial Holdings Inc. or UBS Group AG has a high enough Quality Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if LPL Financial Holdings Inc. or UBS Group AG is the better investment when it comes to quality.

LPL Financial Holdings Inc. and UBS Group AG’s Momentum Grades

Company	Ticker	Momentum
LPL Financial Holdings Inc.	LPLA	D
UBS Group AG	UBS	A

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

LPL Financial Holdings Inc. has a Momentum Score of 29, which is Weak. UBS Group AG has a Momentum Score of 80, which is Strong.

The Momentum Grade Winner: UBS Group AG

As you can clearly see from the Momentum Grade breakdown above, UBS Group AG is considered to have stronger momentum compared to LPL Financial Holdings Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, UBS Group AG could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other LPL Financial Holdings Inc. and UBS Group AG Grades

In addition to Quality, Momentum and Value, A+ Investor also provides grades for Growth and Estimate Revisions.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether LPL Financial Holdings Inc. and UBS Group AG pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, LPL Financial Holdings Inc. or UBS Group AG Stock?

Overall, LPL Financial Holdings Inc. stock has a Value Score of 28, Momentum Score of 29 and Quality Score of 47.

UBS Group AG stock has a Value Score of 73, Momentum Score of 80 and Quality Score of 27.

Comparing LPL Financial Holdings Inc. and UBS Group AG’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.