Sifting through countless of stocks in the Entertainment industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Warner Bros. Discovery, Inc., TKO Group Holdings or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Warner Bros. Discovery, Inc., TKO Group Holdings and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Warner Bros. Discovery, Inc., TKO Group Holdings and Inc.

Warner Bros. Discovery, Inc. operates as a media and entertainment company worldwide. It operates through three segments: Streaming, Studios, and Global Linear Networks. The Streaming segment offers streaming services, such as HBO Max and discovery+, and premium pay-TV services, including HBO and certain premium sports streaming products for mobile and connected TV devices. The Studios segment is involved in the production and release of feature films for initial exhibition in theaters, production and initial licensing of television programs to third parties and its networks/streaming services. This segment also distributes films and television programs to various third-party and internal television, streaming services, and physical and digital home entertainment markets; related consumer products and themed experience licensing; and publishes, develops, licenses, and distributes content for the interactive space in platforms, including console, handheld, mobile, and PC-based gaming for both internal and third-party game titles. The Global Linear Networks segment provides general and lifestyle entertainment networks, news networks; and hosts international media networks and global sports networks. In addition, the company offers a portfolio of content and products for television, film, streaming, interactive gaming, publishing, themed experiences, and consumer products under the Discovery Channel, HBO Max, CNN, DC Studios, TNT Sports, HBO, Food Network, TLC, TBS, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Games, Adult Swim, Turner Classic Movies, and other brands. Warner Bros. Discovery, Inc. was incorporated in 2008 and is headquartered in New York, New York.

TKO Group Holdings, Inc. operates as a sports and entertainment company. The company operates through three segments: UFC, WWE and IMG. The UFC segment distributes programming content; ticket sales and site fees associated with the business’s global live events; partnerships and marketing; and consumer products licensing agreements of UFC-branded products. The WWE segment consists of media rights fees associated with the distribution of its programming content; ticket sales and site fees associated with the business’s global live events; partnerships and marketing; and consumer products licensing agreements of WWE-branded products. The IMG segment specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. This segment also offers hospitality business, offering ticketing, curated guest experiences, live event production and travel management services. It is also involved in the merchandising of video games, apparel, equipment, trading cards, memorabilia, digital goods, and toys. In addition, the company engages in the sponsorships and advertising business, which offers sale of in-venue and in-broadcast advertising assets, content product integration, and digital impressions. The company was incorporated in 2023 and is based in New York, New York. TKO Group Holdings, Inc. is a subsidiary of WME Group, Inc.

Latest Entertainment and Warner Bros. Discovery, Inc., TKO Group Holdings, Inc. Stock News

As of July 30, 2026, Warner Bros. Discovery, Inc. had a $63.9 billion market capitalization, compared to the Entertainment median of $393.9 million. Warner Bros. Discovery, Inc.’s stock is down 8.7% in 2026, up 2.1% in the previous five trading days and up 94.21% in the past year.

Currently, Warner Bros. Discovery, Inc. does not have a price-earnings ratio. Warner Bros. Discovery, Inc.’s trailing 12-month revenue is $37.2 billion with a -4.7% net profit margin. Year-over-year quarterly sales growth most recently was -1.0%. Analysts expect adjusted earnings to reach $-1.287 per share for the current fiscal year. Warner Bros. Discovery, Inc. does not currently pay a dividend.

As of July 30, 2026, TKO Group Holdings, Inc. had a $13.6 billion market cap, putting it in the 81st percentile of all stocks. TKO Group Holdings, Inc.’s stock is down 13% in 2026, up 0.7% in the previous five trading days and up 9.31% in the past year.

Currently, TKO Group Holdings, Inc.’s price-earnings ratio is 68.3. TKO Group Holdings, Inc.’s trailing 12-month revenue is $5.1 billion with a 4.5% net profit margin. Year-over-year quarterly sales growth most recently was 25.9%. Analysts expect adjusted earnings to reach $3.190 per share for the current fiscal year. TKO Group Holdings, Inc. currently has a 1.7% dividend yield.

How We Compare Warner Bros. Discovery, Inc., TKO Group Holdings and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Warner Bros. Discovery, Inc., TKO Group Holdings and Inc.’s stock grades to see how they measure up against one another.

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Warner Bros. Discovery, Inc., TKO Group Holdings and Inc.’s Quality Grades

Company	Ticker	Quality
Warner Bros. Discovery, Inc.	WBD	B
TKO Group Holdings, Inc.	TKO	B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Warner Bros. Discovery, Inc. has a Quality Score of 64, which is Strong. TKO Group Holdings, Inc. has a Quality Score of 78, which is Strong.

The Quality Grade Winner: It’s a Tie!

Looking at the Quality Grade breakdown above, both Warner Bros. Discovery, Inc., TKO Group Holdings and Inc. have a grade of B. For investors who focus solely on a company’s overall quality, you will need to conduct further research into both companies to see if they are a good fit for your portfolio. As a good rule of thumb, you should always analyze multiple factors based on a wide range of metrics before choosing a company to invest in.

Warner Bros. Discovery, Inc., TKO Group Holdings and Inc.’s Momentum Grades

Company	Ticker	Momentum
Warner Bros. Discovery, Inc.	WBD	A
TKO Group Holdings, Inc.	TKO	C

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Warner Bros. Discovery, Inc. has a Momentum Score of 83, which is Very Strong. TKO Group Holdings, Inc. has a Momentum Score of 44, which is Average.

The Momentum Grade Winner: Warner Bros. Discovery, Inc.

As you can clearly see from the Momentum Grade breakdown above, Warner Bros. Discovery, Inc. is considered to have stronger momentum compared to TKO Group Holdings, Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Warner Bros. Discovery, Inc. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Warner Bros. Discovery, Inc., TKO Group Holdings and Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Warner Bros. Discovery, Inc.	WBD	F
TKO Group Holdings, Inc.	TKO	F

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Warner Bros. Discovery, Inc. has a Earnings Estimate Score of 13, which is Very Negative. TKO Group Holdings, Inc. has a Earnings Estimate Score of 16, which is Very Negative.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Warner Bros. Discovery, Inc., TKO Group Holdings or Inc. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Warner Bros. Discovery, Inc., TKO Group Holdings or Inc. is the better investment when it comes to estimate revisions.

Other Warner Bros. Discovery, Inc., TKO Group Holdings and Inc. Grades

In addition to Quality, Estimate Revisions and Momentum, A+ Investor also provides grades for Value and Growth.

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Warner Bros. Discovery, Inc., TKO Group Holdings and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Warner Bros. Discovery, Inc., TKO Group Holdings or Inc. Stock?

Overall, Warner Bros. Discovery, Inc. stock has a Momentum Score of 83, Estimate Revisions Score of 13 and Quality Score of 64.

TKO Group Holdings, Inc. stock has a Momentum Score of 44, Estimate Revisions Score of 16 and Quality Score of 78.

Comparing Warner Bros. Discovery, Inc., TKO Group Holdings and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.