Sifting through countless of stocks in the Media industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Sirius XM Holdings Inc., The Trade Desk or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Sirius XM Holdings Inc., The Trade Desk and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Sirius XM Holdings Inc., The Trade Desk and Inc.

Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates through two segments, Sirius XM, and Pandora and Off-platform. The Sirius XM segment provides music, sports, entertainment, comedy, and talk and news channels, as well as podcast and infotainment services on subscription fee basis; and live, curated, and exclusive and on demand programming services through satellite radio systems and streamed through applications for mobile and home devices, and other consumer electronic equipment. This segment also distributes satellite radios through automakers and retailers, as well as its website; offers advertising other ancillary services; sells radios and accessories; and offers location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data, remote vehicles diagnostic, and stolen or parked vehicle locator services, as well as data services related to graphical weather and fuel prices. In addition, this segment provides music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; graphic information related to road closings, traffic flow, and incident data for consumers with in-vehicle navigation systems; real-time weather services in vehicles, boats, and planes; music programming and commercial-free music services for office, restaurants, and other business; and wireless communications service. The Pandora and Off-platform segment operates music, comedy, and podcast streaming platform, which offers personalized experience for listener through mobile devices, vehicle speakers, and connected devices; and provides advertising services. The company was incorporated in 2013 and is headquartered in New York.

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company creates, manages, and optimizes digital advertising campaigns across ad formats, channels and devices, including CTV and other video, display, audio, and native, on a multitude of devices, such televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. It provides data and other value-added services. It serves advertising agencies, advertisers, and other service providers for agencies or advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

Latest Media and Sirius XM Holdings Inc., The Trade Desk, Inc. Stock News

As of July 31, 2026, Sirius XM Holdings Inc. had a $10.0 billion market capitalization, compared to the Media median of $428.4 million. Sirius XM Holdings Inc.’s stock is up 48.1% in 2026, down 0.6% in the previous five trading days and up 29.13% in the past year.

Currently, Sirius XM Holdings Inc.’s price-earnings ratio is 11.9. Sirius XM Holdings Inc.’s trailing 12-month revenue is $8.6 billion with a 10.2% net profit margin. Year-over-year quarterly sales growth most recently was 1.0%. Analysts expect adjusted earnings to reach $2.982 per share for the current fiscal year. Sirius XM Holdings Inc. currently has a 3.6% dividend yield.

As of July 31, 2026, The Trade Desk, Inc. had a $8.5 billion market cap, putting it in the 75th percentile of all stocks. The Trade Desk, Inc.’s stock is down 52.5% in 2026, up 4.3% in the previous five trading days and down 79.13% in the past year.

Currently, The Trade Desk, Inc.’s price-earnings ratio is 20.3. The Trade Desk, Inc.’s trailing 12-month revenue is $3.0 billion with a 14.6% net profit margin. Year-over-year quarterly sales growth most recently was 11.8%. Analysts expect adjusted earnings to reach $1.852 per share for the current fiscal year. The Trade Desk, Inc. does not currently pay a dividend.

How We Compare Sirius XM Holdings Inc., The Trade Desk and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Sirius XM Holdings Inc., The Trade Desk and Inc.’s stock grades to see how they measure up against one another.

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Sirius XM Holdings Inc., The Trade Desk and Inc. Stock Value Grades

Company	Ticker	Value
Sirius XM Holdings Inc.	SIRI	A
The Trade Desk, Inc.	TTD	C

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Sirius XM Holdings Inc. has a Value Score of 93, which is Deep Value. The Trade Desk, Inc. has a Value Score of 44, which is Average.

The Value Stock Winner: Sirius XM Holdings Inc.

As you can clearly see from the Value Grade breakdown above, Sirius XM Holdings Inc. is considered to have better value than The Trade Desk, Inc.. For investors who focus solely on a company’s valuation, Sirius XM Holdings Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Sirius XM Holdings Inc., The Trade Desk and Inc.’s Quality Grades

Company	Ticker	Quality
Sirius XM Holdings Inc.	SIRI	A
The Trade Desk, Inc.	TTD	A

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Sirius XM Holdings Inc. has a Quality Score of 84, which is Very Strong. The Trade Desk, Inc. has a Quality Score of 89, which is Very Strong.

The Quality Grade Winner: It’s a Tie!

Looking at the Quality Grade breakdown above, both Sirius XM Holdings Inc., The Trade Desk and Inc. have a grade of A. For investors who focus solely on a company’s overall quality, you will need to conduct further research into both companies to see if they are a good fit for your portfolio. As a good rule of thumb, you should always analyze multiple factors based on a wide range of metrics before choosing a company to invest in.

Sirius XM Holdings Inc., The Trade Desk and Inc.’s Momentum Grades

Company	Ticker	Momentum
Sirius XM Holdings Inc.	SIRI	B
The Trade Desk, Inc.	TTD	F

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Sirius XM Holdings Inc. has a Momentum Score of 71, which is Strong. The Trade Desk, Inc. has a Momentum Score of 6, which is Very Weak.

The Momentum Grade Winner: Sirius XM Holdings Inc.

As you can clearly see from the Momentum Grade breakdown above, Sirius XM Holdings Inc. is considered to have stronger momentum compared to The Trade Desk, Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Sirius XM Holdings Inc. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Sirius XM Holdings Inc., The Trade Desk and Inc. Grades

In addition to Value, Momentum and Quality, A+ Investor also provides grades for Growth and Estimate Revisions.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Sirius XM Holdings Inc., The Trade Desk and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Sirius XM Holdings Inc., The Trade Desk or Inc. Stock?

Overall, Sirius XM Holdings Inc. stock has a Value Score of 93, Momentum Score of 71 and Quality Score of 84.

The Trade Desk, Inc. stock has a Value Score of 44, Momentum Score of 6 and Quality Score of 89.

Comparing Sirius XM Holdings Inc., The Trade Desk and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.