Sifting through countless of stocks in the Software industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Box, Inc., HubSpot or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Box, Inc., HubSpot and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Box, Inc., HubSpot and Inc.

Box, Inc. provides a cloud content management platform that enables organizations of various sizes to manage cloud content from anywhere and on any device in Poland, Australia, Canada, the European Union, France, Israel, Japan, Singapore, Switzerland, the United Kingdom, and the United States. The company’s Software-as-a-Service platform enables users to work with their content as they need from secure external collaboration, workspaces to e-signature processes, and content workflows improving employee productivity and accelerating business processes. It offers web, mobile, and desktop applications of its solutions on a platform, as well as the ability to develop custom applications. The company was formerly known as Box.net, Inc. and changed its name to Box, Inc. in November 2011. Box, Inc. was incorporated in 2005 and is headquartered in Redwood City, California.

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company’s CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

Latest Software and Box, Inc., HubSpot, Inc. Stock News

As of July 31, 2026, Box, Inc. had a $4.4 billion market capitalization, compared to the Software median of $977.4 million. Box, Inc.’s stock is up 5.5% in 2026, up 8.8% in the previous five trading days and down 2.95% in the past year.

Currently, Box, Inc.’s price-earnings ratio is 48.9. Box, Inc.’s trailing 12-month revenue is $1.2 billion with a 10.3% net profit margin. Year-over-year quarterly sales growth most recently was 10.7%. Analysts expect adjusted earnings to reach $1.576 per share for the current fiscal year. Box, Inc. does not currently pay a dividend.

As of July 31, 2026, HubSpot, Inc. had a $12.2 billion market cap, putting it in the 80th percentile of all stocks. HubSpot, Inc.’s stock is down 40.9% in 2026, up 15.8% in the previous five trading days and down 55.9% in the past year.

Currently, HubSpot, Inc.’s price-earnings ratio is 126.2. HubSpot, Inc.’s trailing 12-month revenue is $3.3 billion with a 3.0% net profit margin. Year-over-year quarterly sales growth most recently was 23.4%. Analysts expect adjusted earnings to reach $13.103 per share for the current fiscal year. HubSpot, Inc. does not currently pay a dividend.

How We Compare Box, Inc., HubSpot and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Box, Inc., HubSpot and Inc.’s stock grades to see how they measure up against one another.

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Box, Inc., HubSpot and Inc. Growth Grades

Company	Ticker	Growth
Box, Inc.	BOX	A
HubSpot, Inc.	HUBS	B

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Box, Inc. has a Growth Score of 100, which is Very Strong. HubSpot, Inc. has a Growth Score of 69, which is Strong.

The Growth Grade Winner: Box, Inc.

As you can clearly see from the Growth Grade breakdown above, Box, Inc. has a more attractive growth grade than HubSpot, Inc.. For investors who focus solely on how a company is growing relative to other companies in the same industry, Box, Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Box, Inc., HubSpot and Inc.’s Quality Grades

Company	Ticker	Quality
Box, Inc.	BOX	A
HubSpot, Inc.	HUBS	A

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Box, Inc. has a Quality Score of 99, which is Very Strong. HubSpot, Inc. has a Quality Score of 82, which is Very Strong.

The Quality Grade Winner: It’s a Tie!

Looking at the Quality Grade breakdown above, both Box, Inc., HubSpot and Inc. have a grade of A. For investors who focus solely on a company’s overall quality, you will need to conduct further research into both companies to see if they are a good fit for your portfolio. As a good rule of thumb, you should always analyze multiple factors based on a wide range of metrics before choosing a company to invest in.

Box, Inc., HubSpot and Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Box, Inc.	BOX	C
HubSpot, Inc.	HUBS	B

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Box, Inc. has a Earnings Estimate Score of 54, which is Neutral. HubSpot, Inc. has a Earnings Estimate Score of 69, which is Positive.

The Earnings Estimate Revisions Grade Winner: HubSpot, Inc.

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, HubSpot, Inc. has a better Earnings Estimate Revisions Grade than Box, Inc.. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, HubSpot, Inc. could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Box, Inc., HubSpot and Inc. Grades

In addition to Estimate Revisions, Growth and Quality, A+ Investor also provides grades for Value and Momentum.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Box, Inc., HubSpot and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Box, Inc., HubSpot or Inc. Stock?

Overall, Box, Inc. stock has a Growth Score of 100, Estimate Revisions Score of 54 and Quality Score of 99.

HubSpot, Inc. stock has a Growth Score of 69, Estimate Revisions Score of 69 and Quality Score of 82.

Comparing Box, Inc., HubSpot and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.