Sifting through countless of stocks in the Software industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Intuit Inc. or Gen Digital Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Intuit Inc. and Gen Digital Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Intuit Inc. and Gen Digital Inc.

Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax. The Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. This segment also offers QuickBooks online services and desktop software solutions comprising QuickBooks Online, QuickBooks Live, QuickBooks Online Advanced, QuickBooks Self-Employed, QuickBooks Solopreneur financial and business management offerings, QuickBooks Online Payroll, QuickBooks Checking, QuickBooks Desktop software subscriptions, and QuickBooks Assisted Payroll. The Consumer segment provides do-it-yourself and assisted TurboTax income tax preparation products and services. The Credit Karma segment offers consumers with a personal finance platform that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools. The ProTax segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online bill pay tax products, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, mobile application stores, and partner and other channels. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.

Gen Digital Inc. engages in the provision of cyber safety and trust-based solutions for individuals, families, and small businesses. The company offers security and performance management, identity protection, and online privacy, as well as technology platforms. It also provides restoration support services, digital reputation, and secure financial wellness. The company offers its products under the Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner brands. The company was formerly known as NortonLifeLock Inc. and changed its name to Gen Digital Inc. in November 2022. Gen Digital Inc. was founded in 1982 and is headquartered in Tempe, Arizona.

Latest Software and Intuit Inc., Gen Digital Inc. Stock News

As of July 31, 2026, Intuit Inc. had a $86.5 billion market capitalization, compared to the Software median of $977.4 million. Intuit Inc.’s stock is down 52.3% in 2026, up 6.7% in the previous five trading days and down 60.85% in the past year.

Currently, Intuit Inc.’s price-earnings ratio is 19.3. Intuit Inc.’s trailing 12-month revenue is $20.9 billion with a 21.9% net profit margin. Year-over-year quarterly sales growth most recently was 10.4%. Analysts expect adjusted earnings to reach $23.832 per share for the current fiscal year. Intuit Inc. currently has a 1.5% dividend yield.

As of July 31, 2026, Gen Digital Inc. had a $16.4 billion market cap, putting it in the 84th percentile of all stocks. Gen Digital Inc.’s stock is up 1% in 2026, up 6.2% in the previous five trading days and down 8.01% in the past year.

Currently, Gen Digital Inc.’s price-earnings ratio is 17.5. Gen Digital Inc.’s trailing 12-month revenue is $5.0 billion with a 19.5% net profit margin. Year-over-year quarterly sales growth most recently was 27.0%. Analysts expect adjusted earnings to reach $2.896 per share for the current fiscal year. Gen Digital Inc. currently has a 1.8% dividend yield.

How We Compare Intuit Inc. and Gen Digital Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Intuit Inc. and Gen Digital Inc.’s stock grades to see how they measure up against one another.

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Intuit Inc. and Gen Digital Inc. Stock Value Grades

Company	Ticker	Value
Intuit Inc.	INTU	D
Gen Digital Inc.	GEN	C

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Intuit Inc. has a Value Score of 37, which is Expensive. Gen Digital Inc. has a Value Score of 52, which is Average.

The Value Stock Winner: No Clear Winner

Neither Intuit Inc. or Gen Digital Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Intuit Inc. or Gen Digital Inc. is the better investment when it comes to value.

Intuit Inc. and Gen Digital Inc.’s Quality Grades

Company	Ticker	Quality
Intuit Inc.	INTU	A
Gen Digital Inc.	GEN	B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Intuit Inc. has a Quality Score of 98, which is Very Strong. Gen Digital Inc. has a Quality Score of 65, which is Strong.

The Quality Grade Winner: Intuit Inc.

As you can clearly see from the Quality Grade breakdown above, Intuit Inc. has a better overall quality grade than Gen Digital Inc.. For investors who are looking for companies with higher quality than others in the same industry, Intuit Inc. could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Intuit Inc. and Gen Digital Inc.’s Momentum Grades

Company	Ticker	Momentum
Intuit Inc.	INTU	F
Gen Digital Inc.	GEN	B

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Intuit Inc. has a Momentum Score of 10, which is Very Weak. Gen Digital Inc. has a Momentum Score of 69, which is Strong.

The Momentum Grade Winner: Gen Digital Inc.

As you can clearly see from the Momentum Grade breakdown above, Gen Digital Inc. is considered to have stronger momentum compared to Intuit Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Gen Digital Inc. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Intuit Inc. and Gen Digital Inc. Grades

In addition to Value, Momentum and Quality, A+ Investor also provides grades for Growth and Estimate Revisions.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Intuit Inc. and Gen Digital Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Intuit Inc. or Gen Digital Inc. Stock?

Overall, Intuit Inc. stock has a Value Score of 37, Momentum Score of 10 and Quality Score of 98.

Gen Digital Inc. stock has a Value Score of 52, Momentum Score of 69 and Quality Score of 65.

Comparing Intuit Inc. and Gen Digital Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.