Sifting through countless of stocks in the Software industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Karooooo Ltd. or Zeta Global Holdings Corp. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Karooooo Ltd. and Zeta Global Holdings Corp. compare based on key financial metrics to determine which better meets your investment needs.

About Karooooo Ltd. and Zeta Global Holdings Corp.

Karooooo Ltd. provides software applications for fleet management, mobile asset tracking, workforce management, and video solutions in South Africa, the rest of Africa, Europe, the Asia-Pacific, the Middle East, and the United States. It operates through Cartrack, Carzuka, and Karooooo Logistics segments. The company offers Cartrack, a mobility SaaS cloud that provides systems integration, fleet management and administration, field worker management, video-based safety, risk mitigation and compliance, delivery management, and reporting solutions; and Karooooo Logistics, a software application for management of last-mile delivery and general operational logistics. It also provides physical and e-commerce vehicle buying and selling marketplace. The company serves consumers and sole proprietors, small and medium-sized businesses, and large enterprises. Karooooo Ltd. was founded in 2001 and is headquartered in Singapore.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company operates Zeta Marketing platform, a single platform designed to enable enterprises to acquire, grow, and retain consumer relationships more efficiently and effectively than alternative solutions. It also provides Zeta Messaging, an email service provider, offering end-to-end AI-powered omnichannel messaging capabilities, as well as integrated data management, enterprise-scale delivery and support, and sophisticated omnichannel orchestration. In addition, the company offers Zeta Consumer Data platform (CDP+), a system of record for all consumer information, delivers a single, actionable view of customers and prospects that include real-time identifiers and signals, as well as other key attributes; and Zeta’s DSP helps customers to maximize the power of paid media to engage the right audiences with precision and efficiency, as well as delivers experiences via desktop, inbox, mobile, CTV and social, and others. Further, it operates Athena by Zeta, an interface to Zeta’s AI-native infrastructure layer and intends to power all intelligent decisioning, automation, and user interaction; and Zeta Answers that synthesize trillions of behavioral signals into intent-based scores tied to a unique individual. The company has a strategic partnership with Palantir Technologies Inc. for the development of enterprise AI infrastructure layer that connects operational intelligence, customer intelligence, and marketing execution. The company was incorporated in 2007 and is headquartered in New York, New York.

Latest Software and Karooooo Ltd., Zeta Global Holdings Corp. Stock News

As of July 31, 2026, Karooooo Ltd. had a $2.0 billion market capitalization, compared to the Software median of $977.4 million. Karooooo Ltd.’s stock is up 41.2% in 2026, up 1.4% in the previous five trading days and up 38.32% in the past year.

Currently, Karooooo Ltd.’s price-earnings ratio is 31.8. Karooooo Ltd.’s trailing 12-month revenue is $344.5 million with a 17.8% net profit margin. Year-over-year quarterly sales growth most recently was 80.8%. Analysts expect adjusted earnings to reach $2.385 per share for the current fiscal year. Karooooo Ltd. currently has a 2.3% dividend yield.

As of July 31, 2026, Zeta Global Holdings Corp. had a $5.4 billion market cap, putting it in the 68th percentile of all stocks. Zeta Global Holdings Corp.’s stock is up 6.1% in 2026, up 12.9% in the previous five trading days and up 38.82% in the past year.

Currently, Zeta Global Holdings Corp. does not have a price-earnings ratio. Zeta Global Holdings Corp.’s trailing 12-month revenue is $1.4 billion with a -1.6% net profit margin. Year-over-year quarterly sales growth most recently was 49.9%. Analysts expect adjusted earnings to reach $0.931 per share for the current fiscal year. Zeta Global Holdings Corp. does not currently pay a dividend.

How We Compare Karooooo Ltd. and Zeta Global Holdings Corp. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Karooooo Ltd. and Zeta Global Holdings Corp.’s stock grades to see how they measure up against one another.

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Karooooo Ltd. and Zeta Global Holdings Corp. Stock Value Grades

Company	Ticker	Value
Karooooo Ltd.	KARO	D
Zeta Global Holdings Corp.	ZETA	F

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Karooooo Ltd. has a Value Score of 39, which is Expensive. Zeta Global Holdings Corp. has a Value Score of 12, which is Ultra Expensive.

The Value Stock Winner: No Clear Winner

Neither Karooooo Ltd. or Zeta Global Holdings Corp. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Karooooo Ltd. or Zeta Global Holdings Corp. is the better investment when it comes to value.

Karooooo Ltd. and Zeta Global Holdings Corp.’s Quality Grades

Company	Ticker	Quality
Karooooo Ltd.	KARO	A
Zeta Global Holdings Corp.	ZETA	C

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Karooooo Ltd. has a Quality Score of 81, which is Very Strong. Zeta Global Holdings Corp. has a Quality Score of 44, which is Average.

The Quality Grade Winner: Karooooo Ltd.

As you can clearly see from the Quality Grade breakdown above, Karooooo Ltd. has a better overall quality grade than Zeta Global Holdings Corp.. For investors who are looking for companies with higher quality than others in the same industry, Karooooo Ltd. could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Karooooo Ltd. and Zeta Global Holdings Corp.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Karooooo Ltd.	KARO	C
Zeta Global Holdings Corp.	ZETA	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Karooooo Ltd. has a Earnings Estimate Score of 52, which is Neutral. Zeta Global Holdings Corp. has a Earnings Estimate Score of 48, which is Neutral.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Karooooo Ltd. or Zeta Global Holdings Corp. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Karooooo Ltd. or Zeta Global Holdings Corp. is the better investment when it comes to estimate revisions.

Other Karooooo Ltd. and Zeta Global Holdings Corp. Grades

In addition to Value, Estimate Revisions and Quality, A+ Investor also provides grades for Growth and Momentum.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Karooooo Ltd. and Zeta Global Holdings Corp. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Karooooo Ltd. or Zeta Global Holdings Corp. Stock?

Overall, Karooooo Ltd. stock has a Value Score of 39, Estimate Revisions Score of 52 and Quality Score of 81.

Zeta Global Holdings Corp. stock has a Value Score of 12, Estimate Revisions Score of 48 and Quality Score of 44.

Comparing Karooooo Ltd. and Zeta Global Holdings Corp.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.