Why Netflix, Inc.’s (NFLX) Stock Is Down 10.92%

By Jenna Brashear
August 01, 2026
Featured Tickers:

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Netflix, Inc. before investing.

In this article, we go over a few key elements for understanding Netflix, Inc.’s stock price such as:

  • Netflix, Inc.’s current stock price and volume
  • Why Netflix, Inc.’s stock price changed recently
  • Upgrades and downgrades for NFLX from analysts
  • NFLX’s stock price momentum as measured by its relative strength

About Netflix, Inc. (NFLX)

Before we jump into Netflix, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Netflix, Inc. provides entertainment services worldwide. The company offers television (TV) series, documentaries, feature films, games, and live programming across various genres and languages. It also provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, TV set-top boxes, and mobile devices. Netflix, Inc. was incorporated in 1997 and is headquartered in Los Gatos, California.

Want to learn more about Netflix, Inc.’s stock? Click the button below to subscribe to A+ Investor and get access to everything you need to know about Netflix, Inc..

Learn More About A+ Investor

Netflix, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Netflix, Inc.’s stock price was $71.710.

Netflix, Inc. is down 2% from its previous closing price of $73.170.

During the last market session, Netflix, Inc.’s stock traded between $71.105 and $72.750. Currently, there are approximately 4,189.30 million shares outstanding for Netflix, Inc..

Netflix, Inc.’s price-earnings (P/E) ratio is currently at 22.6, which is low compared to the Entertainment industry median of 22.6. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Netflix, Inc. Stock Price History

Netflix, Inc.’s (NFLX) price is currently up 0.43% so far this month.

During the month of July, Netflix, Inc.’s stock price has reached a high of $78.440 and a low of $65.080.

Over the last year, Netflix, Inc. has hit prices as high as $126.710 and as low as $65.080. Year to date, Netflix, Inc.’s stock is down 23.52%.

Sign Up to Receive a Free Special Report Showing How A+ Grades Can Help You Make Smarter Investment Decisions

What Caused Netflix, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there were 0 analysts who downgraded Netflix, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate Netflix, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Netflix, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Netflix, Inc.’s current valuation based on AAII’s Value Grade is a F, which means it is considered to be Ultra Expensive.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Netflix, Inc. (NFLX) by visiting AAII Stock Evaluator.

Relative Price Strength of Netflix, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Netflix, Inc. has a weighted four-quarter relative price strength of -16.20%, which translates to a Momentum Score of 16 and is considered to be Very Weak.

Want to learn more about how Netflix, Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Netflix, Inc. Stock Price: Bottom Line

As of July 31, 2026, Netflix, Inc.’s stock price is $71.710, which is down 2% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Netflix, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

Learn More About A+ Investor

Find New Stock Opportunities With Included With AAII Platinum
Zweig Screen: 11.3% Compared to S&P 500
at only 6.9%

Gain Since Inception. Data as of 12/31/2024.




Try AAII Platinum and get full access to
769.3% Stock Superstars Portfolio Total Return Since Inception
Compare to:
710.3% iShare DOW Jones
U.S. Index ETF (IYY)

SSR Group 3 O'Shaughnessy portfolio has a 411.2% gain since inception performance compared to IYY at only 119.1%% Performance as of 11/29/24.

Get your free copy of our special report analyzing the tech stocks most likely to outperform the market.

Download the FREE Report Here:

BECOME A MEMBER FOR ONLY $2

Get access to powerful investment discovery tools and a wealth of investment education to help you achieve your financial goals.