Sifting through countless of stocks in the Textiles, Apparel & Luxury Goods industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in NIKE, Inc. or Deckers Outdoor Corporation because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how NIKE, Inc. and Deckers Outdoor Corporation compare based on key financial metrics to determine which better meets your investment needs.

About NIKE, Inc. and Deckers Outdoor Corporation

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers footwear, apparel, and accessories under the UGG brand; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.

Latest Textiles, Apparel & Luxury Goods and NIKE, Inc., Deckers Outdoor Corporation Stock News

As of October 9, 2026, NIKE, Inc. had a $51.6 billion market capitalization, compared to the Textiles, Apparel & Luxury Goods median of $2.9 million. NIKE, Inc.’s stock is down 45.5% in 2026, up 2.5% in the previous five trading days and down 49.76% in the past year.

Currently, NIKE, Inc.’s price-earnings ratio is 16.6. NIKE, Inc.’s trailing 12-month revenue is $45.9 billion with a 6.7% net profit margin. Year-over-year quarterly sales growth most recently was -4.3%. Analysts expect adjusted earnings to reach $1.321 per share for the current fiscal year. NIKE, Inc. currently has a 4.7% dividend yield.

As of October 9, 2026, Deckers Outdoor Corporation had a $11.3 billion market cap, putting it in the 80th percentile of all stocks. Deckers Outdoor Corporation’s stock is down 20% in 2026, up 4.8% in the previous five trading days and down 18.4% in the past year.

Currently, Deckers Outdoor Corporation’s price-earnings ratio is 11.7. Deckers Outdoor Corporation’s trailing 12-month revenue is $5.5 billion with a 18.4% net profit margin. Year-over-year quarterly sales growth most recently was 5.7%. Analysts expect adjusted earnings to reach $7.522 per share for the current fiscal year. Deckers Outdoor Corporation does not currently pay a dividend.

How We Compare NIKE, Inc. and Deckers Outdoor Corporation Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at NIKE, Inc. and Deckers Outdoor Corporation’s stock grades to see how they measure up against one another.

Learn more about A+ Investor here!

Sign Up to Receive a Free Special Report Showing How A+ Grades Can Help You Make Smarter Investment Decisions

NIKE, Inc. and Deckers Outdoor Corporation Stock Value Grades

Company	Ticker	Value
NIKE, Inc.	NKE	C
Deckers Outdoor Corporation	DECK	B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

NIKE, Inc. has a Value Score of 50, which is Average. Deckers Outdoor Corporation has a Value Score of 70, which is Value.

The Value Stock Winner: Deckers Outdoor Corporation

As you can clearly see from the Value Grade breakdown above, Deckers Outdoor Corporation is considered to have better value than NIKE, Inc.. For investors who focus solely on a company’s valuation, Deckers Outdoor Corporation could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

NIKE, Inc. and Deckers Outdoor Corporation Growth Grades

Company	Ticker	Growth
NIKE, Inc.	NKE	B
Deckers Outdoor Corporation	DECK	A

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

NIKE, Inc. has a Growth Score of 73, which is Strong. Deckers Outdoor Corporation has a Growth Score of 89, which is Very Strong.

The Growth Grade Winner: Deckers Outdoor Corporation

As you can clearly see from the Growth Grade breakdown above, Deckers Outdoor Corporation has a more attractive growth grade than NIKE, Inc.. For investors who focus solely on how a company is growing relative to other companies in the same industry, Deckers Outdoor Corporation could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

NIKE, Inc. and Deckers Outdoor Corporation’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
NIKE, Inc.	NKE	D
Deckers Outdoor Corporation	DECK	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

NIKE, Inc. has a Earnings Estimate Score of 33, which is Negative. Deckers Outdoor Corporation has a Earnings Estimate Score of 53, which is Neutral.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither NIKE, Inc. or Deckers Outdoor Corporation has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if NIKE, Inc. or Deckers Outdoor Corporation is the better investment when it comes to estimate revisions.

Other NIKE, Inc. and Deckers Outdoor Corporation Grades

In addition to Growth, Estimate Revisions and Value, A+ Investor also provides grades for Momentum and Quality.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether NIKE, Inc. and Deckers Outdoor Corporation pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, NIKE, Inc. or Deckers Outdoor Corporation Stock?

Overall, NIKE, Inc. stock has a Value Score of 50, Growth Score of 73 and Estimate Revisions Score of 33.

Deckers Outdoor Corporation stock has a Value Score of 70, Growth Score of 89 and Estimate Revisions Score of 53.

Comparing NIKE, Inc. and Deckers Outdoor Corporation’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.