Sifting through countless of stocks in the Hotels, Restaurants & Leisure industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Global Business Travel Group, Inc. or Wix.com Ltd. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Global Business Travel Group, Inc. and Wix.com Ltd. compare based on key financial metrics to determine which better meets your investment needs.

About Global Business Travel Group, Inc. and Wix.com Ltd.

Global Business Travel Group, Inc. operates as a technology and services company in the United States, the United Kingdom, and internationally. The company offers the Amex GBT marketplace for fares and rates; travel solutions, such as Amex GBT Egencia for businesses needing a configurable digital travel and expense platform; Complete by SAP Concur and Amex GBT, a co-developed travel and expense solution for businesses; and Amex GBT Neo for businesses preferring customizable global travel. It also provides Amex GBT Select for insight and control in travel spend; Amex GBT Ovation for businesses preferring a higher touch travel solution and personalized corporate travel servicing; and CWTSatoTravel for military and government agencies, as well as related organizations subject to government regulations, policies, and programs. In addition, the company offers professional services, including Amex GBT Meetings & Events for business travelers; and Amex GBT Consulting for guidance and solutions for corporate travel programs, cost savings, traveler experience, and policy compliance. Further, it provides virtual assistants, personalized recommendations, automatic rate optimization tools, and savings identification capabilities through its AI-powered platform; and traveler insights, fare analysis, and data analytics. Global Business Travel Group, Inc. was founded in 2014 and is headquartered in London, the United Kingdom.

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a customizable logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv, Israel.

Latest Hotels, Restaurants & Leisure and Global Business Travel Group, Inc., Wix.com Ltd. Stock News

As of September 2, 2026, Global Business Travel Group, Inc. had a $5.0 billion market capitalization, compared to the Hotels, Restaurants & Leisure median of $2.2 million. Global Business Travel Group, Inc.’s stock is up 24% in 2026, up 0.3% in the previous five trading days and up 16.89% in the past year.

Currently, Global Business Travel Group, Inc.’s price-earnings ratio is 57.1. Global Business Travel Group, Inc.’s trailing 12-month revenue is $3.2 billion with a 2.8% net profit margin. Year-over-year quarterly sales growth most recently was 37.9%. Analysts expect adjusted earnings to reach $0.093 per share for the current fiscal year. Global Business Travel Group, Inc. does not currently pay a dividend.

As of September 2, 2026, Wix.com Ltd. had a $3.6 billion market cap, putting it in the 62nd percentile of all stocks. Wix.com Ltd.’s stock is down 15.1% in 2026, up 2.9% in the previous five trading days and down 36.88% in the past year.

Currently, Wix.com Ltd.’s price-earnings ratio is 98.5. Wix.com Ltd.’s trailing 12-month revenue is $2.0 billion with a -8.2% net profit margin. Year-over-year quarterly sales growth most recently was 29.8%. Analysts expect adjusted earnings to reach $4.645 per share for the current fiscal year. Wix.com Ltd. does not currently pay a dividend.

How We Compare Global Business Travel Group, Inc. and Wix.com Ltd. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Global Business Travel Group, Inc. and Wix.com Ltd.’s stock grades to see how they measure up against one another.

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Global Business Travel Group, Inc. and Wix.com Ltd.’s Quality Grades

Company	Ticker	Quality
Global Business Travel Group, Inc.	GBTG	C
Wix.com Ltd.	WIX	B

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Global Business Travel Group, Inc. has a Quality Score of 50, which is Average. Wix.com Ltd. has a Quality Score of 78, which is Strong.

The Quality Grade Winner: Wix.com Ltd.

As you can clearly see from the Quality Grade breakdown above, Wix.com Ltd. has a better overall quality grade than Global Business Travel Group, Inc.. For investors who are looking for companies with higher quality than others in the same industry, Wix.com Ltd. could be a good stock to add to their portfolios. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Global Business Travel Group, Inc. and Wix.com Ltd.’s Momentum Grades

Company	Ticker	Momentum
Global Business Travel Group, Inc.	GBTG	B
Wix.com Ltd.	WIX	B

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Global Business Travel Group, Inc. has a Momentum Score of 61, which is Strong. Wix.com Ltd. has a Momentum Score of 73, which is Strong.

The Momentum Grade Winner: It’s a Tie!

Looking at the Momentum Grade breakdown above, both Global Business Travel Group, Inc. and Wix.com Ltd. have a grade of B. For those who focus solely on a company’s momentum, further research will need to be conducted into both companies to see if they fit your individual needs as an investor.

Global Business Travel Group, Inc. and Wix.com Ltd.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Global Business Travel Group, Inc.	GBTG	D
Wix.com Ltd.	WIX	F

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Global Business Travel Group, Inc. has a Earnings Estimate Score of 36, which is Negative. Wix.com Ltd. has a Earnings Estimate Score of 20, which is Very Negative.

The Earnings Estimate Revisions Stock Winner: No Clear Winner

Neither Global Business Travel Group, Inc. or Wix.com Ltd. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Global Business Travel Group, Inc. or Wix.com Ltd. is the better investment when it comes to estimate revisions.

Other Global Business Travel Group, Inc. and Wix.com Ltd. Grades

In addition to Quality, Momentum and Estimate Revisions, A+ Investor also provides grades for Value and Growth.

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Global Business Travel Group, Inc. and Wix.com Ltd. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Global Business Travel Group, Inc. or Wix.com Ltd. Stock?

Overall, Global Business Travel Group, Inc. stock has a Momentum Score of 61, Estimate Revisions Score of 36 and Quality Score of 50.

Wix.com Ltd. stock has a Momentum Score of 73, Estimate Revisions Score of 20 and Quality Score of 78.

Comparing Global Business Travel Group, Inc. and Wix.com Ltd.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.