Sifting through countless of stocks in the Professional Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Booz Allen Hamilton Holding Corporation or AppLovin Corporation because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Booz Allen Hamilton Holding Corporation and AppLovin Corporation compare based on key financial metrics to determine which better meets your investment needs.

About Booz Allen Hamilton Holding Corporation and AppLovin Corporation

Booz Allen Hamilton Holding Corporation, a technology company, provides technology solutions using artificial intelligence, cyber, and other technologies for government’s cabinet-level departments and commercial customers in the United States and internationally. The company offers artificial intelligence (AI) which creates purpose-built AI solutions that adapt commercial and technology to the needs of the federal government; cyber solutions; and legacy systems with cloud-enabled infrastructure, data platforms, and software applications.It also provides multi-modal data fusion coupled with cyber and AI for intelligence, surveillance, and reconnaissance, earth observation, and domain awareness and battle management; and quantum information sciences that provides quantum computing, quantum sensing, quantum communications, post-quantum compute readiness, and post-quantum cryptography. Booz Allen Hamilton Holding Corporation was founded in 1914 and is headquartered in McLean, Virginia.

AppLovin Corporation provides end-to-end artificial intelligence-powered advertising solutions for businesses in the United States and internationally. It operates through two segments, Advertising and Apps. The company offers Axon Ads Manager, a suite of marketing solutions that enables developers to automate, optimize, and manage marketing efforts; MAX, an in-app bidding technology that optimizes the value of a publisher’s advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform; and Wurl, a connected TV platform, which distributes streaming video for content companies, provides advertising and publishing solutions. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

Latest Professional Services and Booz Allen Hamilton Holding Corporation, AppLovin Corporation Stock News

As of September 11, 2026, Booz Allen Hamilton Holding Corporation had a $9.1 billion market capitalization, compared to the Professional Services median of $1.2 million. Booz Allen Hamilton Holding Corporation’s stock is down 10% in 2026, up 2.7% in the previous five trading days and down 25.95% in the past year.

Currently, Booz Allen Hamilton Holding Corporation’s price-earnings ratio is 11.9. Booz Allen Hamilton Holding Corporation’s trailing 12-month revenue is $11.1 billion with a 7.0% net profit margin. Year-over-year quarterly sales growth most recently was -4.2%. Analysts expect adjusted earnings to reach $6.409 per share for the current fiscal year. Booz Allen Hamilton Holding Corporation currently has a 3.1% dividend yield.

As of September 11, 2026, AppLovin Corporation had a $108.4 billion market cap, putting it in the 97th percentile of all stocks. AppLovin Corporation’s stock is down 51.9% in 2026, up 3.3% in the previous five trading days and down 42.88% in the past year.

Currently, AppLovin Corporation’s price-earnings ratio is 24.9. AppLovin Corporation’s trailing 12-month revenue is $6.8 billion with a 64.6% net profit margin. Year-over-year quarterly sales growth most recently was 52.8%. Analysts expect adjusted earnings to reach $16.755 per share for the current fiscal year. AppLovin Corporation does not currently pay a dividend.

How We Compare Booz Allen Hamilton Holding Corporation and AppLovin Corporation Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Booz Allen Hamilton Holding Corporation and AppLovin Corporation’s stock grades to see how they measure up against one another.

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Booz Allen Hamilton Holding Corporation and AppLovin Corporation Growth Grades

Company	Ticker	Growth
Booz Allen Hamilton Holding Corporation	BAH	A
AppLovin Corporation	APP	C

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Booz Allen Hamilton Holding Corporation has a Growth Score of 95, which is Very Strong. AppLovin Corporation has a Growth Score of 59, which is Average.

The Growth Grade Winner: Booz Allen Hamilton Holding Corporation

As you can clearly see from the Growth Grade breakdown above, Booz Allen Hamilton Holding Corporation has a more attractive growth grade than AppLovin Corporation. For investors who focus solely on how a company is growing relative to other companies in the same industry, Booz Allen Hamilton Holding Corporation could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Booz Allen Hamilton Holding Corporation and AppLovin Corporation’s Quality Grades

Company	Ticker	Quality
Booz Allen Hamilton Holding Corporation	BAH	A
AppLovin Corporation	APP	A

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Booz Allen Hamilton Holding Corporation has a Quality Score of 90, which is Very Strong. AppLovin Corporation has a Quality Score of 98, which is Very Strong.

The Quality Grade Winner: It’s a Tie!

Looking at the Quality Grade breakdown above, both Booz Allen Hamilton Holding Corporation and AppLovin Corporation have a grade of A. For investors who focus solely on a company’s overall quality, you will need to conduct further research into both companies to see if they are a good fit for your portfolio. As a good rule of thumb, you should always analyze multiple factors based on a wide range of metrics before choosing a company to invest in.

Booz Allen Hamilton Holding Corporation and AppLovin Corporation’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Booz Allen Hamilton Holding Corporation	BAH	B
AppLovin Corporation	APP	C

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Booz Allen Hamilton Holding Corporation has a Earnings Estimate Score of 65, which is Positive. AppLovin Corporation has a Earnings Estimate Score of 59, which is Neutral.

The Earnings Estimate Revisions Grade Winner: Booz Allen Hamilton Holding Corporation

As you can clearly see from the Earnings Estimate Revisions Grade breakdown above, Booz Allen Hamilton Holding Corporation has a better Earnings Estimate Revisions Grade than AppLovin Corporation. For those who are specifically looking for companies with better short-term prospects when compared to other companies in the same industry, Booz Allen Hamilton Holding Corporation could be a good stock to invest in. However, it’s important to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Other Booz Allen Hamilton Holding Corporation and AppLovin Corporation Grades

In addition to Growth, Quality and Estimate Revisions, A+ Investor also provides grades for Value and Momentum.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection. Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Booz Allen Hamilton Holding Corporation and AppLovin Corporation pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Booz Allen Hamilton Holding Corporation or AppLovin Corporation Stock?

Overall, Booz Allen Hamilton Holding Corporation stock has a Growth Score of 95, Estimate Revisions Score of 65 and Quality Score of 90.

AppLovin Corporation stock has a Growth Score of 59, Estimate Revisions Score of 59 and Quality Score of 98.

Comparing Booz Allen Hamilton Holding Corporation and AppLovin Corporation’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.