Sifting through countless of stocks in the Hotels, Restaurants & Leisure industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Shake Shack Inc. or Jack in the Box Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.
Read on to learn how Shake Shack Inc. and Jack in the Box Inc. compare based on key financial metrics to determine which better meets your investment needs.
About Shake Shack Inc. and Jack in the Box Inc.
Shake Shack Inc. owns, operates, and licenses Shake Shack restaurants (Shacks) in the United States and internationally. It offers burger, chicken, hot dogs, crinkle cut fries, shakes, frozen custard, beer, wine, and other products. The company was founded in 2001 and is based in New York, New York.
Jack in the Box Inc., together with its subsidiaries, develops, operates, and franchises quick-service restaurants (QSR) in the United States. It operates through Jack in the Box and Del Taco segments. The company engages in the operation of a hamburger chain under the Jack in the Box brand; and a Mexican-American QSR chain under the Del Taco brand. The company was formerly known as Foodmaker, Inc and changed its name to Jack in the Box Inc. in November 1999. Jack in the Box Inc. was founded in 1951 and is headquartered in San Diego, California.
Latest Hotels, Restaurants & Leisure and Shake Shack Inc., Jack in the Box Inc. Stock News
As of September 2, 2026, Shake Shack Inc. had a $2.7 billion market capitalization, compared to the Hotels, Restaurants & Leisure median of $2.2 million. Shake Shack Inc.’s stock is down 15.9% in 2026, down 3.2% in the previous five trading days and down 35.7% in the past year.
Currently, Shake Shack Inc.’s price-earnings ratio is 71.5. Shake Shack Inc.’s trailing 12-month revenue is $1.6 billion with a 2.6% net profit margin. Year-over-year quarterly sales growth most recently was 17.1%. Analysts expect adjusted earnings to reach $1.124 per share for the current fiscal year. Shake Shack Inc. does not currently pay a dividend.
As of September 2, 2026, Jack in the Box Inc. had a $304.2 million market cap, putting it in the 31st percentile of all stocks. Jack in the Box Inc.’s stock is down 20.3% in 2026, down 5% in the previous five trading days and down 15.32% in the past year.
Currently, Jack in the Box Inc. does not have a price-earnings ratio. Jack in the Box Inc.’s trailing 12-month revenue is $1.4 billion with a 2.4% net profit margin. Year-over-year quarterly sales growth most recently was -1.8%. Analysts expect adjusted earnings to reach $3.106 per share for the current fiscal year. Jack in the Box Inc. does not currently pay a dividend.
How We Compare Shake Shack Inc. and Jack in the Box Inc. Stock Grades
Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.
AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Shake Shack Inc. and Jack in the Box Inc.’s stock grades to see how they measure up against one another.
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Shake Shack Inc. and Jack in the Box Inc. Stock Value Grades
| Company | Ticker | Value |
| Shake Shack Inc. | SHAK | F |
| Jack in the Box Inc. | JACK | C |
Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.
Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.
AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.
Shake Shack Inc. has a Value Score of 17, which is Ultra Expensive.
Jack in the Box Inc. has a Value Score of 60, which is Average.
The Value Stock Winner: No Clear Winner
Neither Shake Shack Inc. or Jack in the Box Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Shake Shack Inc. or Jack in the Box Inc. is the better investment when it comes to value.
Shake Shack Inc. and Jack in the Box Inc.’s Momentum Grades
| Company | Ticker | Momentum |
| Shake Shack Inc. | SHAK | C |
| Jack in the Box Inc. | JACK | B |
Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.
Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.
Shake Shack Inc. has a Momentum Score of 45, which is Average.
Jack in the Box Inc. has a Momentum Score of 65, which is Strong.
The Momentum Grade Winner: Jack in the Box Inc.
As you can clearly see from the Momentum Grade breakdown above, Jack in the Box Inc. is considered to have stronger momentum compared to Shake Shack Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Jack in the Box Inc. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.
Shake Shack Inc. and Jack in the Box Inc.’s Estimate Revisions Grades
| Company | Ticker | Earnings Estimate |
| Shake Shack Inc. | SHAK | C |
| Jack in the Box Inc. | JACK | D |
Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).
Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.
Shake Shack Inc. has a Earnings Estimate Score of 44, which is Neutral.
Jack in the Box Inc. has a Earnings Estimate Score of 30, which is Negative.
The Earnings Estimate Revisions Stock Winner: No Clear Winner
Neither Shake Shack Inc. or Jack in the Box Inc. has an Earnings Estimate Revisions Grade that could be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Shake Shack Inc. or Jack in the Box Inc. is the better investment when it comes to estimate revisions.
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Other Shake Shack Inc. and Jack in the Box Inc. Grades
In addition to Momentum, Value and Estimate Revisions, A+ Investor also provides grades for Growth and Quality.
Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.
AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.
These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Shake Shack Inc. and Jack in the Box Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.
So, Which Is the Better Investment, Shake Shack Inc. or Jack in the Box Inc. Stock?
Overall, Shake Shack Inc. stock has a Value Score of 17, Momentum Score of 45 and Estimate Revisions Score of 44.
Jack in the Box Inc. stock has a Value Score of 60, Momentum Score of 65 and Estimate Revisions Score of 30.
Comparing Shake Shack Inc. and Jack in the Box Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.
Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.
A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.
AAII Disclaimer
We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.
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