Sifting through countless of stocks in the Software industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Zeta Global Holdings Corp. or RUM Group Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Zeta Global Holdings Corp. and RUM Group Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Zeta Global Holdings Corp. and RUM Group Inc.

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company operates Zeta Marketing platform, a single platform designed to enable enterprises to acquire, grow, and retain consumer relationships more efficiently and effectively than alternative solutions. It also provides Zeta Messaging, an email service provider, offering end-to-end AI-powered omnichannel messaging capabilities, as well as integrated data management, enterprise-scale delivery and support, and sophisticated omnichannel orchestration. In addition, the company offers Zeta Consumer Data platform (CDP+), a system of record for all consumer information, delivers a single, actionable view of customers and prospects that include real-time identifiers and signals, as well as other key attributes; and Zeta’s DSP helps customers to maximize the power of paid media to engage the right audiences with precision and efficiency, as well as delivers experiences via desktop, inbox, mobile, CTV and social, and others. Further, it operates Athena by Zeta, an interface to Zeta’s AI-native infrastructure layer and intends to power all intelligent decisioning, automation, and user interaction; and Zeta Answers that synthesize trillions of behavioral signals into intent-based scores tied to a unique individual. The company has a strategic partnership with Palantir Technologies Inc. for the development of enterprise AI infrastructure layer that connects operational intelligence, customer intelligence, and marketing execution. The company was incorporated in 2007 and is headquartered in New York, New York.

RUM Group Inc. provides video sharing and cloud services platform in the United States, Canada, and internationally. The company offers Rumble Video, a free and subscription-based video sharing platform; Rumble Studio, a multi-platform livestreaming and monetization service for creators; Rumble Advertising Center, an in-house advertising marketplace; and Rumble Wallet, a non-custodial crypto wallet integrated directly into the Rumble platform enabling audiences to tip creators natively in crypto. It also provides Rumble Cloud, an infrastructure as a service that offers a portfolio of compute, storage, security, and networking offerings. In addition, the company offers banner/display advertising, video pre-roll/mid-roll advertising, and creator sponsorships, as well as subscriptions, pay-per-view, tipping services, and develops and operates high-performance computing (HPC) and artificial intelligence (AI) solutions. RUM Group Inc. was formerly known as Rumble Inc. and changed its name to RUM Group Inc. in June 2026. RUM Group Inc. was founded in 2013 and is headquartered in Longboat Key, Florida.

Latest Software and Zeta Global Holdings Corp., RUM Group Inc. Stock News

As of September 1, 2026, Zeta Global Holdings Corp. had a $7.9 billion market capitalization, compared to the Software median of $1.1 million. Zeta Global Holdings Corp.’s stock is up 51.1% in 2026, up 8.9% in the previous five trading days and up 60.69% in the past year.

Currently, Zeta Global Holdings Corp. does not have a price-earnings ratio. Zeta Global Holdings Corp.’s trailing 12-month revenue is $1.6 billion with a -0.1% net profit margin. Year-over-year quarterly sales growth most recently was 43.6%. Analysts expect adjusted earnings to reach $0.961 per share for the current fiscal year. Zeta Global Holdings Corp. does not currently pay a dividend.

As of September 1, 2026, RUM Group Inc. had a $3.4 billion market cap, putting it in the 61st percentile of all stocks. RUM Group Inc.’s stock is up 36.6% in 2026, down 7.9% in the previous five trading days and up 17.01% in the past year.

Currently, RUM Group Inc. does not have a price-earnings ratio. RUM Group Inc.’s trailing 12-month revenue is $117.7 million with a -134.6% net profit margin. Year-over-year quarterly sales growth most recently was 61.0%. There are no analysts providing consensus earnings estimates for the current fiscal year. RUM Group Inc. does not currently pay a dividend.

How We Compare Zeta Global Holdings Corp. and RUM Group Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Zeta Global Holdings Corp. and RUM Group Inc.’s stock grades to see how they measure up against one another.

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Zeta Global Holdings Corp. and RUM Group Inc. Stock Value Grades

Company	Ticker	Value
Zeta Global Holdings Corp.	ZETA	F
RUM Group Inc.	RUM	F

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Zeta Global Holdings Corp. has a Value Score of 7, which is Ultra Expensive. RUM Group Inc. has a Value Score of 12, which is Ultra Expensive.

The Value Stock Winner: No Clear Winner

Neither Zeta Global Holdings Corp. or RUM Group Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Zeta Global Holdings Corp. or RUM Group Inc. is the better investment when it comes to value.

Zeta Global Holdings Corp. and RUM Group Inc. Growth Grades

Company	Ticker	Growth
Zeta Global Holdings Corp.	ZETA	B
RUM Group Inc.	RUM	D

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Zeta Global Holdings Corp. has a Growth Score of 69, which is Strong. RUM Group Inc. has a Growth Score of 29, which is Weak.

The Growth Grade Winner: Zeta Global Holdings Corp.

As you can clearly see from the Growth Grade breakdown above, Zeta Global Holdings Corp. has a more attractive growth grade than RUM Group Inc.. For investors who focus solely on how a company is growing relative to other companies in the same industry, Zeta Global Holdings Corp. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Zeta Global Holdings Corp. and RUM Group Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Zeta Global Holdings Corp.	ZETA	B
RUM Group Inc.	RUM	na

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Zeta Global Holdings Corp. has a Earnings Estimate Score of 62, which is Positive. RUM Group Inc. does not have a meaningful Earnings Estimate Score.

The Earnings Estimate Revisions Stock Winner: Undetermined

If you are strictly an investor who focuses on earnings estimate revisions, you may want to add Zeta Global Holdings Corp. to your watch list. However, because only one of the companies in our comparison has a valid Earnings Estimate Revisions Grade, we cannot call it a clear winner. Evaluation of the other grades for both companies is necessary in order to understand which stock is the better investment based on AAII’s proprietary scores and analysis.

Other Zeta Global Holdings Corp. and RUM Group Inc. Grades

In addition to Value, Growth and Estimate Revisions, A+ Investor also provides grades for Momentum and Quality.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Zeta Global Holdings Corp. and RUM Group Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Zeta Global Holdings Corp. or RUM Group Inc. Stock?

Overall, Zeta Global Holdings Corp. stock has a Value Score of 7, Growth Score of 69 and Estimate Revisions Score of 62.

RUM Group Inc. stock has a Value Score of 12, Growth Score of 29 and Estimate Revisions Score of .

Comparing Zeta Global Holdings Corp. and RUM Group Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.