Sifting through countless of stocks in the Financial Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Jackson Financial Inc., Brighthouse Financial or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Jackson Financial Inc., Brighthouse Financial and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Jackson Financial Inc., Brighthouse Financial and Inc.

Jackson Financial Inc., through its subsidiaries, provides suite of annuities to retail investors in the United States. It operates through three segments: Retail Annuities, Institutional Products, and Closed Life and Annuity Blocks. The Retail Annuities segment offers various retirement income and savings products, including variable, fixed index, fixed, and payout annuities, as well as registered index-linked annuities and lifetime income solutions. The Institutional Products segment provides traditional guaranteed investment contracts; funding agreements backed by commercial paper; funding agreements comprising agreements issued in conjunction with its participation in the U.S. federal home loan bank program; and medium-term funding agreement-backed notes. The Closed Life and Annuity Blocks segment offers various protection products, such as whole life, universal life, variable universal life, and term life insurance products, as well as fixed, fixed index, and payout annuities. The company also provides investment management services. It sells its products through a distribution network that includes independent broker-dealers, wirehouses, regional broker-dealers, banks, independent registered investment advisors, third-party platforms, and insurance agents. The company was formerly known as Brooke (Holdco1) Inc. and changed its name to Jackson Financial Inc. in July 2020. Jackson Financial Inc. was incorporated in 2006 and is headquartered in Lansing, Michigan.

Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. The company operates through Annuities, Life, and Run-off segments. The Annuities segment offers variable, fixed, index-linked, and income annuities for contract holders’ needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security. The Life segment provides term, universal, whole, and variable life products for policyholders’ needs for financial security and protected wealth transfer. The Run-off segment manages universal life with secondary guarantees, structured settlements, pension risk transfer contracts, various company-owned life insurance policies, and funding agreements. Brighthouse Financial, Inc. was founded in 1863 and is headquartered in Charlotte, North Carolina.

Latest Financial Services and Jackson Financial Inc., Brighthouse Financial, Inc. Stock News

As of July 2, 2026, Jackson Financial Inc. had a $7.3 billion market capitalization, compared to the Financial Services median of $2.3 million. Jackson Financial Inc.’s stock is NA in 2026, NA in the previous five trading days and up 17.04% in the past year.

Currently, Jackson Financial Inc. does not have a price-earnings ratio. Jackson Financial Inc.’s trailing 12-month revenue is $5.9 billion with a -6.3% net profit margin. Year-over-year quarterly sales growth most recently was -22.6%. Analysts expect adjusted earnings to reach $22.868 per share for the current fiscal year. Jackson Financial Inc. currently has a 3.4% dividend yield.

Currently, Brighthouse Financial, Inc. does not have a price-earnings ratio. Brighthouse Financial, Inc.’s trailing 12-month revenue is $6.1 billion with a -1.1% net profit margin. Year-over-year quarterly sales growth most recently was -36.2%. Analysts expect adjusted earnings to reach $19.639 per share for the current fiscal year. Brighthouse Financial, Inc. does not currently pay a dividend.

How We Compare Jackson Financial Inc., Brighthouse Financial and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Jackson Financial Inc., Brighthouse Financial and Inc.’s stock grades to see how they measure up against one another.

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Jackson Financial Inc., Brighthouse Financial and Inc. Stock Value Grades

Company	Ticker	Value
Jackson Financial Inc.	JXN	A
Brighthouse Financial, Inc.	BHF	B

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Jackson Financial Inc. has a Value Score of 98, which is Deep Value. Brighthouse Financial, Inc. has a Value Score of 66, which is Value.

The Value Stock Winner: Jackson Financial Inc.

As you can clearly see from the Value Grade breakdown above, Jackson Financial Inc. is considered to have better value than Brighthouse Financial, Inc.. For investors who focus solely on a company’s valuation, Jackson Financial Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Jackson Financial Inc., Brighthouse Financial and Inc. Growth Grades

Company	Ticker	Growth
Jackson Financial Inc.	JXN	A
Brighthouse Financial, Inc.	BHF	F

The foundation of growth investing is seeking out stocks of companies exhibiting strong, consistent and prolonged growth that is expected to continue into the future.

In order to compute the growth score and assign it a letter grade, the percentile ranks for each of three components‐consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations‐must be determined. These three rank figures are added together, and the sum is ranked against the entire stock universe to arrive at a company’s Growth Score to create an equal distribution of grades.

The companies in the bottom 20% of the stock universe receive Growth Grades of F, considered to be very weak, while those in the top 20% receive A grades, which are considered very strong.

Jackson Financial Inc. has a Growth Score of 83, which is Very Strong. Brighthouse Financial, Inc. has a Growth Score of 10, which is Very Weak.

The Growth Grade Winner: Jackson Financial Inc.

As you can clearly see from the Growth Grade breakdown above, Jackson Financial Inc. has a more attractive growth grade than Brighthouse Financial, Inc.. For investors who focus solely on how a company is growing relative to other companies in the same industry, Jackson Financial Inc. could be a good stock to add to their portfolio. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Jackson Financial Inc., Brighthouse Financial and Inc.’s Quality Grades

Company	Ticker	Quality
Jackson Financial Inc.	JXN	D
Brighthouse Financial, Inc.	BHF	D

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Jackson Financial Inc. has a Quality Score of 33, which is Weak. Brighthouse Financial, Inc. has a Quality Score of 22, which is Weak.

The Quality Stock Winner: No Clear Winner

Neither Jackson Financial Inc., Brighthouse Financial or Inc. has a high enough Quality Grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Jackson Financial Inc., Brighthouse Financial or Inc. is the better investment when it comes to quality.

Other Jackson Financial Inc., Brighthouse Financial and Inc. Grades

In addition to Quality, Value and Growth, A+ Investor also provides grades for Momentum and Estimate Revisions.

Momentum grades help uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming.

Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Jackson Financial Inc., Brighthouse Financial and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Jackson Financial Inc., Brighthouse Financial or Inc. Stock?

Overall, Jackson Financial Inc. stock has a Value Score of 98, Growth Score of 83 and Quality Score of 33.

Brighthouse Financial, Inc. stock has a Value Score of 66, Growth Score of 10 and Quality Score of 22.

Comparing Jackson Financial Inc., Brighthouse Financial and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.