ETF Evaluator:
Amplify Online Retail ETF (IBUY)
Follow This ETF
(as of Jul 31)
Best Performing in Consumer Cyclical Over the Last Year
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Risk
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ETF Details
Amplify Online Retail ETF Overview
Amplify Online Retail ETF (IBUY) is a passively managed Sector Equity Consumer Cyclical exchange-traded fund (ETF). Amplify ETFs launched the ETF in 2016.
The investment seeks investment results that generally correspond (before fees and expenses) to the price and yield of the EQM Online Retail Index.
The fund will invest at least 80% of its net assets in global equity securities that comprise the index, which will primarily include common stocks and/or depositary receipts, such as ADRs and GDRs. The index seeks to measure the performance of global equity securities of publicly traded companies with significant revenue from the online retail business. The index methodology is designed to result in a portfolio that has the potential for capital appreciation.
About Amplify Online Retail ETF (IBUY)
There are 3 members of the management team with an average tenure of 7.44 years: Dustin Lewellyn (2016), Ernesto Tong (2016) and Christine Johanson (2024). Management tenure is more important for actively managed ETFs than passive index ETFs.
The ETF has 2 primary benchmarks: S&P 500 (TR) (1970) index with a weighting of 100% and EQM Online Retail TR USD index with a weighting of 100%. Amplify Online Retail ETF has 86 securities in its portfolio. The top 10 holdings constitute 28.3% of the ETF’s assets. The ETF meets the SEC requirement of being classified as a diversified fund. The ETF is not considered to have an ESG focus with its investment selection and management.
Amplify Online Retail ETF is part of the Equity global asset class and is within the Sector Equity ETF group. Amplify Online Retail ETF has 21.3% of its portfolio invested in foreign issues. The overall assets allocated to domestic stock is 78.5% There is 21.3% allocated to foreign stock, and 0.0% is allocated to preferred stocks. The bond allocation as a percentage of total assets is 0.0% (0.0% domestic bond, 0.0% foreign bond and 0.0% convertible bond). Amplify Online Retail ETF has 13.2% of the portfolio in cash.
Assets Under Management
The fund has $107 million in total assets, which is below the $1 billion average for the Consumer Cyclical category. Normally, lower assets under management translates to higher average expense ratios, and greater total assets are desired. However, for some investment categories, such as small-cap investing, it may be difficult for the manager to fully employ the desired active strategy if assets grow too large or too quickly.
IBUY Performance and Fees
The expense ratio measures how much of a fund’s assets are used for administrative expenses and operating expenses, including adviser fees and fees for the transfer agent and custodial services. The Amplify Online Retail ETF expense ratio is above average compared to funds in the Consumer Cyclical category. Amplify Online Retail ETF has an expense ratio of 0.65%, which is 52% higher than its category average, making the fund expense ratio grade a F. While it is difficult to predict returns, it is known that high annual expense ratios reduce your rate of return, and excessive fees are difficult to overcome. Active management normally comes with higher expense ratios than passive index management. Certain investment categories such as small company and foreign also normally have higher expense ratios. It is best to compare fund expense ratios against the category averages for meaningful assessments.
High portfolio turnover can translate to higher expenses and lower aftertax returns. Amplify Online Retail ETF has a portfolio turnover rate of 34%, which indicates that it holds its assets around / 0.0 years. By way of comparison, the average portfolio turnover is 29% for the Consumer Cyclical category.
Recently, in the month of June 2026, Amplify Online Retail ETF returned 2.8%, which earned it a grade of B, as the Consumer Cyclical category had an average return of 1.8%. The letter grades of A, B, C, D and F are based upon relative rankings within the investment category. A grade of A, for example, would indicate that the return is in the highest 20% for that time period compared to all ETFs in that category.
Amplify Online Retail ETF has a trailing yield of 0.11%, which is below the 1.06% category average.
The fund normally distributes its income annually.
It’s natural to seek the best-performing investments, but you must consider the relationship between risk and return and the impact of costs and taxes on your realized returns.
Amplify Online Retail ETF Grades
Year to date, the ETF has returned -7.0%, 6.5 percentage points worse than the category, which translates into a grade of D. The fund has returned 0.5% over the past year (grade of F), 14.4% over the past three years (grade of B) and -11.8% per year over the past five years (grade of F) and 11.1% per year over the past 10 years (grade of C).
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IBUY Trailing NAV Total Returns Data as of 6/30/26
| Last Month |
Last Quarter |
Ann'l. 1Yr |
Ann'l. 3Yr |
Ann'l. 5Yr |
Ann'l. 10Yr |
|
| IBUY Return (NAV) | 2.8% | 11.1% | 0.5% | 14.4% | -11.8% | 11.1% |
| IBUY Return (Price) | 2.9% | 10.6% | 0.2% | 14.4% | -11.8% | 11.1% |
| NAV +/- Price Return | -0.094% | 0.531% | 0.262% | 0.046% | 0.035% | -0.010% |
| Consumer Cyclical Avg | 1.8% | 10.6% | 5.6% | 11.1% | 1.9% | 10.9% |
| IBUY Grade (NAV) | B | B | F | B | F | C |
| +/- Category (NAV) | 1.0% | 0.5% | -5.1% | 3.3% | -13.7% | 0.2% |
| IBUY Tax-Cost Ratio | na | na | 0.0% | 0.0% | 0.0% | 0.0% |
IBUY Annual NAV Total ReturnsData as of 6/30/26
| 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | |
| IBUY Return (NAV) | -7.0% | 15.1% | 20.3% | 37.7% | -55.6% | -23.0% | 123.5% | 28.4% | -1.6% | 50.2% | na |
| IBUY Return (Price) | -7.1% | 15.3% | 20.1% | 38.0% | -55.7% | -23.0% | 123.8% | 28.5% | -1.9% | 50.3% | na |
| NAV +/- Price Ret | 0.013% | 0.008% | -0.008% | 0.008% | 0.002% | 0.002% | 0.003% | 0.4% | 23.6% | 0.2% | na |
| Consumer Cyclical Avg | -0.5% | 8.1% | 17.0% | 30.5% | -30.4% | 17.0% | 38.6% | 26.9% | -8.6% | 25.0% | 5.1% |
| IBUY Grade (NAV) | D | A | B | B | F | F | A | B | B | A | na |
| +/- Category | -6.5% | 7.0% | 3.3% | 7.2% | -25.2% | -40.0% | 84.8% | 1.4% | 7.0% | 25.2% | na |
| Risk Measures | |
| Beta: | 1.49 |
| R-Squared: | 59% |
| Standard Deviation: | 24.5% |
| Category Risk Index: | 1.20 |
| Category Risk Rating: | High |
| Total Risk Index: | 2.01 |
| Total Risk Rating: | High |
| Portfolio Characteristics | |
| Yield: | 0.1% |
| Total Assets: | $ 107 Mil |
| Share Class Assets: | $ 107 Mil |
| Turnover: | 34.0% |
| Expense Ratio: | 0.65% |
| Index Fund: | Yes |
| Index Tracked: | S&P 500 (TR) (1970) |
| Index Weighting: | 100% |
| Leveraged: | No |
| Socially Responsible Fund: | No |
| Capital Gains Distribution Frequency: | |
| Income Distribution Frequency: | Annually |
Management Team
| Number of Managers: 3 | |||
| Longest Tenure: 10.2 years | |||
| Average Tenure: 7.4 years | |||
| Managers (Year): Lewellyn Dustin (2016), Tong Ernesto (2016), Johanson Christine (2024) | |||
Portfolio Composition (as of 6/30/26)
| # of Holdings: | 86 |
| % in Top 10 Holdings: | 28.3% |
| Fund is Non-Diversified: | No |
| % in Foreign Issues: | 21.3% |
Portfolio Allocation |
|
| Domestic Stock: | 78.5% |
| Foreign Stock: | 21.3% |
| Preferred Stock: | 0.0% |
| Domestic Bond: | 0.0% |
| Foreign Bond: | 0.0% |
| Convertible Bond: | 0.0% |
| Other: | -13.0% |
| Cash: | 13.2% |
Purchase Information
| Legal Structure: | Open Ended Investment Company |
| Fund Family: | Amplify ETFs |
| Phone Number: | 855-267-3837 |
| Website: | |
| Inception Date: | April 19, 2016 |
Expenses and Fees
| Expense Ratio (%): | 0.65% (Rating: Above Avg) |
| Category Average Expense Ratio (%): | 0.43% |
