Stock Evaluator: Harley-Davidson, Inc. (HOG)

Harley-Davidson, Inc. HOG

$24.54 -0.10 -0.41%
July 31, 2026 4:00:24 PM EST November 10, 2021 Volume: 1,657,823
After Hours: $120.37   0.15  |  0.12% November 10, 2021 7:59 PM EST Volume: 72,713
USD NYSE | DELAYED PRICE
SECTOR INDUSTRY
Consumer Discretionary Automobiles

A+ Stock Grade Summary:

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COMPANY SUMMARY
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Commentary & Analysis


Financial Summary

Share Statistics HOG Industry
Median
Percentile
(All Stocks)
Market Cap (Mil) $2,583.3 $6,865.9 57%
Shares Out (Mil) 110.8 110.8 64%
Institutional Ownership 99.1% 49.9% 85%
Float (Mil) 104.1 172.3 62%
Beta 1.27 0.89 74%
Avg Daily Volume (000s) 3,405 245 89%
Price Change
(52-week)
(5.7%) 60.4% 41%
Growth HOG Industry
Median
Percentile
(All Stocks)
Sales (5yr) 2.0% 7.4% 23%
Net Income (5yr) 204.2% (10.2%) 100%
EPS (5yr) 222.4% 0.3% 100
Dividends (5yr) 10.4% 0.0% 74%
Cash Flow (5yr) (7.2%) (18.2%) 60%
Estimates Qtrly Current
Fiscal
Year
Next
Fiscal
Year
# of Estimates 11 10 12
Current EPS $0.466 $0.642 $1.980
Month Ago EPS $0.477 $0.325 $1.899
# Rev Up 0 0 0
# Rev Down 0 1 1
Three Months Ago EPS $0.503 $0.277 $1.657
Year/Year Chg 111.8% (76.9%) (16.6%)
Financials HOG Industry
Median
Percentile
(All Stocks)
Sales (TTM) (Mil) $4,317 $14,048 73%
Net Income (TTM) (Mil) $230 ($6) 70%
EPS (TTM) $1.976 ($0.200) 71%
Operating Cash Flow (TTM) (Mil) $199 $191 59%
Net Cash Flow (TTM) (Mil) ($292) $1 8%
Long-Term Debt (Q1) (Mil) $366 $2,052 56%
Enterprise Value (Q1) (Mil) $3,363 $7,615 56%
Valuation HOG Industry
Median
Percentile
(All Stocks)
P/B 0.84 1.47 18%
P/E 12.6 29.8 26%
Dividend Yield 3.1% 0.0% 85%
PEG (5yr hist) 0.1 4.0 1%
Ratios HOG Industry
Median
Percentile
(All Stocks)
Gross Margin 28.4% 14.8% 33%
Net Margin 4.8% 0.8% 48%
ROA 2.3% (1.2%) 57%
ROE 7.4% 3.3% 50%
Liabilities to Assets 57.5% 64.3% 51%
F-Score 6 3 69%

Passing Stock Screens

As of 7/31/2026, from a list of 60 stock screening strategies, HOG meetings the criteria of 1 screen:

Price and market data provided by QuoteMedia and delayed a minimum of 15 minutes unless otherwise indicated. Fundamental data provided by AAII's Stock Investor Pro and S&P Global Market Intelligence and are updated through the previous trading day.

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