Why Harley-Davidson, Inc.’s (HOG) Stock Is Up 5.04%
As of Thursday, August 13, Harley-Davidson, Inc.’s HOG share price has surged by 5.04%, which has investors questioning if this is right time to sell.Michael Rose
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COMPANY SUMMARY
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Commentary & Analysis
Is Harley-Davidson, Inc. (HOG) Overvalued?
We dive into why Harley-Davidson, Inc. (HOG) could be considered overvalued on 2026-08-04, based on AAII’s Value Score and Grade.Michael Rose
Why Harley-Davidson, Inc.’s (HOG) Stock Is Up 5.37%
As of Tuesday, August 04, Harley-Davidson, Inc.’s HOG share price has surged by 5.37%, which has investors questioning if this is right time to sell.Jenna Brashear
Why Harley-Davidson, Inc.’s (HOG) Stock Is Down 5.05%
As of Thursday, July 23, Harley-Davidson, Inc.’s HOG share price has dipped by 5.05%, which has investors questioning if this is right time to buy.Jenna Brashear
What You Need to Know About Harley-Davidson, Inc.'s Q3 Earnings
Harley-Davidson, Inc.'s fiscal Q3 earnings report was released on Thursday, July 23. Let's dive in to see if (HOG) missed or beat analyst's expectations.Tudor Pop
Financial Summary
| Share Statistics | HOG | Industry Median |
Percentile (All Stocks) |
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| Market Cap (Mil) | $2,875.5 | $6,716.4 | 59% |
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| Shares Out (Mil) | 108.6 | 111.5 | 63% |
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| Institutional Ownership | 99.0% | 49.9% | 84% |
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| Float (Mil) | 102.9 | 176.1 | 62% |
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| Beta | 1.29 | 0.89 | 76% |
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| Avg Daily Volume (000s) | 1,814 | 207 | 80% |
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| Price Change (52-week) |
(1.3%) | 59.0% | 44% |
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| Growth | HOG | Industry Median |
Percentile (All Stocks) |
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| Sales (5yr) | 2.0% | 7.4% | 23% |
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| Net Income (5yr) | 204.2% | (10.2%) | 100% |
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| EPS (5yr) | 222.4% | 0.3% | 100 |
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| Dividends (5yr) | 10.4% | 0.0% | 74% |
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| Cash Flow (5yr) | (7.2%) | (18.2%) | 60% |
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| Estimates | Qtrly | Current Fiscal Year |
Next Fiscal Year |
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| # of Estimates | 11 | 11 | 12 | |
| Current EPS | $0.471 | $0.675 | $1.984 | |
| Month Ago EPS | $0.487 | $0.330 | $2.008 | |
| # Rev Up | 2 | 0 | 0 | |
| # Rev Down | 0 | 1 | 1 | |
| Three Months Ago EPS | $0.475 | $0.323 | $1.927 | |
| Year/Year Chg | (37.0%) | (75.8%) | (11.5%) | |
| Financials | HOG | Industry Median |
Percentile (All Stocks) |
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| Sales (TTM) (Mil) | $4,240 | $14,048 | 72% |
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| Net Income (TTM) (Mil) | $203 | ($6) | 68% |
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| EPS (TTM) | $1.802 | ($0.200) | 69% |
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| Operating Cash Flow (TTM) (Mil) | $-0 | $122 | 32% |
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| Net Cash Flow (TTM) (Mil) | $139 | $2 | 80% |
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| Long-Term Debt (Q1) (Mil) | $362 | $2,052 | 55% |
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| Enterprise Value (Q1) (Mil) | $3,713 | $7,615 | 57% |
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| Valuation | HOG | Industry Median |
Percentile (All Stocks) |
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| P/B | 0.93 | 1.46 | 19% |
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| P/E | 15.5 | 32.0 | 38% |
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| Dividend Yield | 2.7% | 0.0% | 82% |
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| PEG (5yr hist) | 0.1 | 4.2 | 2% |
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| Ratios | HOG | Industry Median |
Percentile (All Stocks) |
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| Gross Margin | 28.5% | 14.6% | 33% |
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| Net Margin | 4.8% | 1.3% | 47% |
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| ROA | 2.1% | (0.5%) | 56% |
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| ROE | 6.3% | 4.6% | 47% |
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| Liabilities to Assets | 57.0% | 64.3% | 50% |
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| F-Score | 6 | 3 | 67% |
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Harley-Davidson, Inc. did not pass any screens on 8/20/2026.
