Why comScore, Inc.’s (SCOR) Stock Is Up 7.25%
As of Friday, August 21, comScore, Inc.’s SCOR share price has surged by 7.25%, which has investors questioning if this is right time to sell.Jenna Brashear
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COMPANY SUMMARY
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.
Commentary & Analysis
Why comScore, Inc.’s (SCOR) Stock Is Up 5.19%
As of Wednesday, August 19, comScore, Inc.’s SCOR share price has surged by 5.19%, which has investors questioning if this is right time to sell.Jenna Brashear
Why comScore, Inc.’s (SCOR) Stock Is Down 19.64%
As of Thursday, August 13, comScore, Inc.’s SCOR share price has dipped by 19.64%, which has investors questioning if this is right time to buy.Michael Rose
Why comScore, Inc.’s (SCOR) Stock Is Down 15.04%
As of Thursday, August 13, comScore, Inc.’s SCOR share price has dipped by 15.04%, which has investors questioning if this is right time to buy.Tudor Pop
Why comScore, Inc.’s (SCOR) Stock Is Up 7.81%
As of Wednesday, August 12, comScore, Inc.’s SCOR share price has surged by 7.81%, which has investors questioning if this is right time to sell.Jenna Brashear
Financial Summary
| Share Statistics | SCOR | Industry Median |
Percentile (All Stocks) |
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| Market Cap (Mil) | $73.6 | $487.9 | 18% |
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| Shares Out (Mil) | 15.2 | 45.2 | 26% |
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| Institutional Ownership | 82.4% | 50.0% | 50% |
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| Float (Mil) | 8.8 | 33.5 | 17% |
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| Beta | 1.10 | 0.92 | 66% |
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| Avg Daily Volume (000s) | 47 | 293 | 27% |
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| Price Change (52-week) |
(27.1%) | 67.0% | 25% |
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| Growth | SCOR | Industry Median |
Percentile (All Stocks) |
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| Sales (5yr) | 0.1% | 2.7% | 17% |
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| Net Income (5yr) | 26.9% | (5.0%) | 82% |
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| EPS (5yr) | 18.3% | 5.9% | 65 |
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| Dividends (5yr) | 0.0% | 0.0% | 0% |
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| Cash Flow (5yr) | 22.4% | (16.5%) | 81% |
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| Estimates | Qtrly | Current Fiscal Year |
Next Fiscal Year |
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| # of Estimates | 1 | 1 | 1 | |
| Current EPS | ($0.430) | ($1.700) | ($0.250) | |
| Month Ago EPS | $0.200 | $0.460 | $1.050 | |
| # Rev Up | 0 | 0 | 0 | |
| # Rev Down | 1 | 1 | 1 | |
| Three Months Ago EPS | $1.080 | $4.110 | na | |
| Year/Year Chg | (55.7%) | (140.0%) | na | |
| Financials | SCOR | Industry Median |
Percentile (All Stocks) |
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| Sales (TTM) (Mil) | $347 | $711 | 37% |
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| Net Income (TTM) (Mil) | ($18) | ($2) | 25% |
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| EPS (TTM) | $2.325 | ($0.100) | 74% |
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| Operating Cash Flow (TTM) (Mil) | $21 | $68 | 41% |
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| Net Cash Flow (TTM) (Mil) | ($1) | ($2) | 40% |
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| Long-Term Debt (Q1) (Mil) | $2 | $182 | 19% |
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| Enterprise Value (Q1) (Mil) | $167 | $856 | 25% |
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| Valuation | SCOR | Industry Median |
Percentile (All Stocks) |
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| P/B | 0.82 | 1.40 | 16% |
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| P/E | 2.1 | 20.8 | 2% |
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| Dividend Yield | 0.0% | 0.0% | 0% |
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| PEG (5yr hist) | 0.1 | 0.7 | 4% |
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| Ratios | SCOR | Industry Median |
Percentile (All Stocks) |
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| Gross Margin | 39.5% | 43.5% | 49% |
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| Net Margin | (5.1%) | (1.2%) | 25% |
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| ROA | (4.7%) | (0.9%) | 30% |
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| ROE | (51.8%) | (0.5%) | 15% |
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| Liabilities to Assets | 45.3% | 60.0% | 36% |
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| F-Score | 6 | 4 | 67% |
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Passing Stock Screens
As of 8/24/2026, from a list of 60 stock screening strategies,
FACTOR STRATEGY
Fundamental Rule of Thumb Screen
Factors: Value
An old value screen combining the P/E ratio, dividend yield, and an adjusted return on equity that's still applicable in today's market.
| Performance Since Inception: | 6.6% |
| +/- S&P 500: | -0.9 |
FACTOR STRATEGY
Price-to-Free-Cash-Flow Screen
Factors: Value
An exploration of the basics of cash flow analysis and the implementation of a price-to-free-cash-flow screen.
| Performance Since Inception: | 16.7% |
| +/- S&P 500: | +9.2 |
