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On-Line Discount Broker Survey Weekly Results
Updated 07/29/2026 (Inception Date: 1/6/98)
Take the Survey

 What discount brokerage firm do you use for placing trades?

See the Discount Brokerage Firm Results.

 Which led you to choose this broker?

Primary Factor Secondary Factor
Commissions 42%
Services 28%
Securities Available 12%
Convenience 13%
No response 1%
Commissions 27%
Services 27%
Securities Available 14%
Convenience 23%
No response 1%

 How often do you place trades with this broker?

Less than once a year 5%
Once or twice a year 4%
Several times per year 23%
Once a month 15%
Once a week 12%
Several times a week 14%

 Which security types do you usually trade with this broker?

Common stocks 92%
Bonds 34%
No-load mutual funds 54%
Load mutual funds 29%
Foreign stocks 36%
Options 37%
Futures 26%

 How would you rate the quality of your trade executions with this broker normally?

Trade Price Speed of Execution Confirmation
no opinion 7%
unsatisfied 2%
somewhat satisfied 8%
satisfied 31%
very satisfied 24%
no opinion 6%
unsatisfied 2%
somewhat satisfied 5%
satisfied 24%
very satisfied 36%
no opinion 6%
unsatisfied 2%
somewhat satisfied 5%
satisfied 23%
very satisfied 36%

 How satisfied are you with this broker’s reliability in terms of gaining access when you need it?

Broker-Assisted Traded Electronic Trades Touch-Tone Trades
no opinion 49%
unsatisfied 2%
somewhat satisfied 3%
satisfied 9%
very satisfied 9%
no opinion 8%
unsatisfied 3%
somewhat satisfied 5%
satisfied 21%
very satisfied 36%
no opinion 64%
unsatisfied 1%
somewhat satisfied 1%
satisfied 3%
very satisfied 3%

 How do you rate your overall satisfaction with this broker?

Broker-Assisted Traded Electronic Trades Touch-Tone Trades
no opinion 50%
unsatisfied 2%
somewhat satisfied 3%
satisfied 9%
very satisfied 9%
no opinion 8%
unsatisfied 3%
somewhat satisfied 5%
satisfied 21%
very satisfied 36%
no opinion 64%
unsatisfied 1%
somewhat satisfied 1%
satisfied 3%
very satisfied 3%

 What is the size of your portfolio? (Optional)

no answer 17%
$0 to $100,000 43%
$100,000 to $300,000 13%
$300,000 to $500,000 6%
$500,000 to $1,000,000 8%
over $1,000,000 9%