Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Discover Financial Services before investing.

In this article, we go over a few key elements for understanding Discover Financial Services’s stock price such as:

• Discover Financial Services’s current stock price and volume
• Why Discover Financial Services’s stock price changed recently
• Upgrades and downgrades for DFS from analysts
• DFS’s stock price momentum as measured by its relative strength

About Discover Financial Services (DFS)

Before we jump into Discover Financial Services’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Discover Financial Services is a digital banking and payment services company. The Company is a bank holding company, as well as a financial holding company. The Company operates through two segments: Digital Banking and Payment Services. Its Digital Banking segment includes consumer banking and lending products, specifically Discover-branded credit cards issued to individuals on the Discover Network and other consumer banking products and services, including private student loans, personal loans, home loans and deposit products. Its Payment Services segment includes PULSE, Diners Club and its Network Partners business, which provides payment transaction processing and settlement services on the Discover Global Network. Its private student loans are primarily available to students attending eligible non-profit undergraduate and graduate schools. It also offers parent loans and certain post-graduate loans, including consolidation, bar study and residency loans.

Want to learn more about Discover Financial Services’s stock? Click the button below to subscribe to A+ Investor and get access to everything you need to know about Discover Financial Services.

Discover Financial Services’s Stock Price as of Market Close

As of February 20, 2024, 4:00 PM, CST, Discover Financial Services’s stock price was $124.42.

Discover Financial Services is up 12.61% from its previous closing price of $110.49.

During the last market session, Discover Financial Services’s stock traded between $109.68 and $111.66. Currently, there are 250.00 million shares of Discover Financial Services stock available for purchase.

Discover Financial Services’s price-earnings (P/E) ratio is currently at 9.8, which is low compared to the Banks industry median of 9.9. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Discover Financial Services Stock Price History

Discover Financial Services’s (DFS) price is currently up 17.91% so far this month.

During the month of February, Discover Financial Services’s stock price has reached a high of $127.34 and a low of $104.08.

Over the last year, Discover Financial Services has hit prices as high as $122.50 and as low as $79.04. Year to date, Discover Financial Services’s stock is up 27.18%.

Sign Up to Receive a Free Special Report Showing How A+ Grades Can Help You Make Smarter Investment Decisions

What Caused Discover Financial Services Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of February 16, 2024, there were 12 analysts who downgraded Discover Financial Services’s stock and 4 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Discover Financial Services’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Discover Financial Services’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Discover Financial Services’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Discover Financial Services (DFS) by visiting AAII Stock Evaluator.

Relative Price Strength of Discover Financial Services

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of February 16, 2024, Discover Financial Services has a weighted four-quarter relative price strength of 0.17%, which translates to a Momentum Score of 70 and is considered to be Strong.

Want to learn more about how Discover Financial Services is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Discover Financial Services Stock Price: Bottom Line

As of February 20, 2024, Discover Financial Services’s stock price is $124.42, which is up 12.61% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Discover Financial Services stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.