4 Undervalued Apparel & Accessories Stocks for Friday, May 10

By Jenna Brashear
May 10, 2024
Diamond graphic indicating best value stocks in their industry
Featured Tickers:
BOSSY GIL SSOK VRA

Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 4 stocks made the list for top value stocks in the Apparel & Accessories industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Why Focus on Undervalued Apparel & Accessories Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

Click the button below to learn more about A+ Investor and subscribe today.

Learn More About A+ Investor

4 Undervalued Apparel & Accessories Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 4 undervalued stocks in the Apparel & Accessories industry for Friday, May 10, 2024. Let’s take a closer look at their individual scores to see how they measure up against each other and the Apparel & Accessories industry median.

Company Ticker Price/Sales Price/Earnings EV/EBITDA Shareholder Yield Price/Book Value Price/Free Cash Flow Value Grade
Hugo Boss AG - ADR BOSSY 0.80 12.9 6.4 4.0% 2.54 11.1 B
Gildan Activewear Inc (USA) GIL 1.73 11.0 14.2 8.5% 2.86 12.4 B
Sunstock Inc SSOK 0.04 na 9.6 (12.7%) 0.35 na B
Vera Bradley, Inc. VRA 0.48 29.8 5.5 0.1% 0.88 5.2 A

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Hugo Boss AG - ADR’s Value Grade

Value Grade:

Metric Score BOSSY Industry Median
Price/Sales 28 0.80 0.66
Price/Earnings 34 12.9 21.2
EV/EBITDA 23 6.4 9.1
Shareholder Yield 22 4.0% 1.5%
Price/Book Value 65 2.54 1.59
Price/Free Cash Flow 31 11.1 12.6

Hugo Boss AG is a Germany-based developer and marketer of men's and women's clothing and accessories for the international fashion market. Its product portfolio comprises apparel, eveningwear and sportswear, as well as shoes and leather accessories, licensed fragrances, eyewear, watches, children’s fashion, home textiles and writing instruments. The Company's brand portfolio comprises BOSS, BOSS Orange, Camel, Green, Black, Blue and HUGO and others: BOSS comprises business wear, leisurewear and evening apparel, as well as watches, eyewear and fragrances; BOSS Orange and BOSS Camel focuses on womenswear; BOSS Green comprises sportswear and BOSS Black focuses on modern tailoring, BOSS Blue focuses on denimwear, HUGO provides apparel for both business and leisure, as well as shoes, accessories and licensed fragrances.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Hugo Boss AG - ADR has a Value Score of 76, which is considered to be undervalued.

When you look at Hugo Boss AG - ADR’s price-to-sales ratio at 0.80 compared to the industry median at 0.66, this company has a higher price relative to revenue compared to its peers. This could make Hugo Boss AG - ADR’s stock less attractive for value investors.

Hugo Boss AG - ADR’s price-earnings ratio is 12.91 compared to the industry median at 21.18. This means it has a lower share price relative to earnings compared to its peers. This could make Hugo Boss AG - ADR more attractive for value investors.

Now, let’s assess Hugo Boss AG - ADR’s EV/EBITDA ratio, also known as enterprise multiple. At 6.4, when compared to the industry median of 9.1, the company may be considered undervalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Hugo Boss AG - ADR’s shareholder yield is higher than its industry median ratio of 1.51%. Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Hugo Boss AG - ADR’s price-to-book ratio is higher than its industry median ratio of 1.59. This could make Hugo Boss AG - ADR less attractive to investors looking for a new addition to their portfolio.

Lastly, let’s take a look at Hugo Boss AG - ADR’s price-to-free-cash-flow ratio (P/FCF), which can indicate a company’s market value relative to its operating cash flow. Hugo Boss AG - ADR’s price-to-free-cash-flow ratio is lower than its industry median ratio of 12.61. This could make Hugo Boss AG - ADR more attractive because the lower P/FCF ratio indicates that Hugo Boss AG - ADR is undervalued. The P/FCF ratio metric can also be viewed over a long-term time frame to see if the company's cash flow to share price value is generally improving or worsening.

Gildan Activewear Inc (USA)’s Value Grade

Value Grade:

Metric Score GIL Industry Median
Price/Sales 51 1.73 0.66
Price/Earnings 27 11.0 21.2
EV/EBITDA 64 14.2 9.1
Shareholder Yield 9 8.5% 1.5%
Price/Book Value 68 2.86 1.59
Price/Free Cash Flow 35 12.4 12.6

Gildan Activewear Inc. is a vertically integrated manufacturer of everyday basic apparel, including activewear, underwear, and hosiery products. Its primary product categories include activewear tops and bottoms (activewear), socks (hosiery), and underwear tops and bottoms (underwear). Its activewear product lines include T-shirts, fleece tops and bottoms, and sports shirts. Its hosiery product lines include athletic, dress, casual and workwear socks, liner socks and socks for therapeutic purposes. Its underwear product lines include men's and boy's underwear (tops and bottoms) and ladies’ panties. It markets its products in North America, Europe, Asia Pacific, and Latin America, under a diversified portfolio of Company-owned brands, including Gildan, American Apparel, Comfort Colors, GOLDTOE and Peds. It also sells socks under the Under Armour brand in the United States and Canada. It has manufacturing facilities in Central America, the Caribbean, North America, and Bangladesh.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Gildan Activewear Inc (USA) has a Value Score of 61, which is considered to be undervalued.

Gildan Activewear Inc (USA)’s price-earnings ratio is 11.0 compared to the industry median at 21.2. This means that it has a lower price relative to its earnings compared to its peers. This makes Gildan Activewear Inc (USA) more attractive for value investors.

Gildan Activewear Inc (USA)’s price-to-book ratio is lower than its peers. This could make Gildan Activewear Inc (USA) more attractive for value investors when compared to the industry median at 1.59.

You can read more about Gildan Activewear Inc (USA)’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Sunstock Inc’s Value Grade

Value Grade:

Metric Score SSOK Industry Median
Price/Sales 1 0.04 0.66
Price/Earnings na na 21.2
EV/EBITDA 44 9.6 9.1
Shareholder Yield 81 (12.7%) 1.5%
Price/Book Value 6 0.35 1.59
Price/Free Cash Flow na na 12.6

Sunstock, Inc. is engaged in buying, selling, and distributing precious metals. The Company is primarily focused on gold. The Company operates one precious metal retail store under the Mom's Silver Shop name in Sacramento, California. The Mom's Silver Shop specializes in buying and selling gold, silver, and rare coins, and is a precious metals retailer. The Company is also engaged in acquiring mining assets as well as rights to purchase mining production and to sell these metals primarily through retail channels, including their own branded coins. The Company intends to focus on projects that already own amounts of unrefined but already mined-gold ore and other precious metals.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Sunstock Inc has a Value Score of 78, which is considered to be undervalued.

Sunstock Inc’s price-to-book ratio is higher than its peers. This could make Sunstock Inc less attractive for value investors when compared to the industry median at 1.59.

You can read more about Sunstock Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Vera Bradley, Inc.’s Value Grade

Value Grade:

Metric Score VRA Industry Median
Price/Sales 18 0.48 0.66
Price/Earnings 70 29.8 21.2
EV/EBITDA 18 5.5 9.1
Shareholder Yield 44 0.1% 1.5%
Price/Book Value 24 0.88 1.59
Price/Free Cash Flow 11 5.2 12.6

Vera Bradley, Inc. is a designer of women's handbags, luggage and other travel items, fashion, and home accessories. The Company operates through three segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct business consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States; e-commerce sites verabradley.com and verabradley.ca; the Vera Bradley online outlet site; and typically, the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect business consists of sales of Vera Bradley products to, specialty retail locations, all of which are located in the United States; as well as department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and royalties recognized through licensing agreements related to the Vera Bradley brand. Its Pura Vida is a digitally native lifestyle brand.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Vera Bradley, Inc. has a Value Score of 81, which is considered to be undervalued.

Vera Bradley, Inc.’s price-earnings ratio is 29.8 compared to the industry median at 21.2. This means that it has a higher price relative to its earnings compared to its peers. This makes Vera Bradley, Inc. less attractive for value investors.

Vera Bradley, Inc.’s price-to-book ratio is higher than its peers. This could make Vera Bradley, Inc. less attractive for value investors when compared to the industry median at 1.59.

You can read more about Vera Bradley, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Learn More About A+ Investor

Other Apparel & Accessories Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Apparel & Accessories stocks as well as other industrys.

Choosing Which of the 4 Best Apparel & Accessories Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

  • Hugo Boss AG - ADR stock has a Value Grade of B.
  • Gildan Activewear Inc (USA) stock has a Value Grade of B.
  • Sunstock Inc stock has a Value Grade of B.
  • Vera Bradley, Inc. stock has a Value Grade of A.

Now that you have a bit more background about each of the 4 undervalued stocks in the Apparel & Accessories industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

Learn More About A+ Investor

Additional Resources About Apparel & Accessories Stocks

Want to learn more about Apparel & Accessories stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.



Find New Stock Opportunities With Included With AAII Platinum
Zweig Screen: 11.3% Compared to S&P 500
at only 6.9%

Gain Since Inception. Data as of 12/31/2024.




Try AAII Platinum and get full access to
769.3% Stock Superstars Portfolio Total Return Since Inception
Compare to:
710.3% iShare DOW Jones
U.S. Index ETF (IYY)

SSR Group 3 O'Shaughnessy portfolio has a 411.2% gain since inception performance compared to IYY at only 119.1%% Performance as of 11/29/24.

Get your free copy of our special report analyzing the tech stocks most likely to outperform the market.

Download the FREE Report Here:

BECOME A MEMBER FOR ONLY $2

Get access to powerful investment discovery tools and a wealth of investment education to help you achieve your financial goals.