3 Undervalued Leisure & Recreation Stocks for Wednesday, May 22

By Eunice Kim
May 22, 2024
Diamond graphic indicating best value stocks in their industry
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Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 3 stocks made the list for top value stocks in the Leisure & Recreation industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Why Focus on Undervalued Leisure & Recreation Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

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3 Undervalued Leisure & Recreation Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 3 undervalued stocks in the Leisure & Recreation industry for Wednesday, May 22, 2024. Let’s take a closer look at their individual scores to see how they measure up against each other and the Leisure & Recreation industry median.

Company Ticker Price/Sales Price/Earnings EV/EBITDA Shareholder Yield Price/Book Value Price/Free Cash Flow Value Grade
Golden Heaven Group Holdings Ltd GDHG 0.39 1.9 28.4 na 0.20 na A
Marcus Corp MCS 0.49 51.9 6.6 1.6% 0.76 11.7 B
Travelzoo TZOO 1.33 9.5 6.9 14.1% 27.40 8.3 B

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Golden Heaven Group Holdings Ltd’s Value Grade

Value Grade:

Metric Score GDHG Industry Median
Price/Sales 14 0.39 1.61
Price/Earnings 2 1.9 31.5
EV/EBITDA 87 28.4 13.2
Shareholder Yield na na (1.1%)
Price/Book Value 3 0.20 2.41
Price/Free Cash Flow na na 18.0

Golden Heaven Group Holdings Ltd is a holding company mainly engaged in the management and operation of amusement parks, water parks and complementary recreational facilities. The Company provides comprehensive entertainment packages, including rides and attractions operation, as well as gourmet festivals and circus performances rentals. The Company is also engaged in the collection of regular rental payments made by commercial tenants who run convenience stores and by operators who manage particular amusement facilities. The Company mainly conducts its business in the domestic market.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Golden Heaven Group Holdings Ltd has a Value Score of 88, which is considered to be undervalued.

When you look at Golden Heaven Group Holdings Ltd’s price-to-sales ratio at 0.39 compared to the industry median at 1.61, this company has a lower price relative to revenue compared to its peers. This could make Golden Heaven Group Holdings Ltd’s stock more attractive for value investors.

Golden Heaven Group Holdings Ltd’s price-earnings ratio is 1.90 compared to the industry median at 31.46. This means it has a lower share price relative to earnings compared to its peers. This could make Golden Heaven Group Holdings Ltd more attractive for value investors.

Now, let’s assess Golden Heaven Group Holdings Ltd’s EV/EBITDA ratio, also known as enterprise multiple. At 28.4, when compared to the industry median of 13.2, the company may be considered overvalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Golden Heaven Group Holdings Ltd’s price-to-book ratio is lower than its industry median ratio of 2.41. This could make Golden Heaven Group Holdings Ltd more attractive to investors looking for a new addition to their portfolio.

Marcus Corp’s Value Grade

Value Grade:

Metric Score MCS Industry Median
Price/Sales 18 0.49 1.61
Price/Earnings 86 51.9 31.5
EV/EBITDA 25 6.6 13.2
Shareholder Yield 34 1.6% (1.1%)
Price/Book Value 18 0.76 2.41
Price/Free Cash Flow 32 11.7 18.0

The Marcus Corporation is engaged in the lodging and entertainment industries, with significant the Company-owned real estate assets. The Company’s theatre division, Marcus Theatres, is a theater circuit in the United States. Marcus Theatres owns or operates 993 screens at 79 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex brands. The Company’s lodging division, Marcus Hotels & Resorts, owns and/or manages 15 hotels, 22 restaurants, 17 bars and lounges, two golf courses, two spas, and one sky hill in eight states. Marcus Hotels & Resorts has various brands, including Hilton, Marriott, Hyatt and IHG. Marcus Hotels & Resorts includes AC Hotel by Marriott Chicago Downtown, Grand Geneva Resort & Spa, Hilton Minneapolis/Bloomington, The Lofton Hotel, and others.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Marcus Corp has a Value Score of 72, which is considered to be undervalued.

Marcus Corp’s price-earnings ratio is 51.9 compared to the industry median at 31.5. This means that it has a higher price relative to its earnings compared to its peers. This makes Marcus Corp less attractive for value investors.

Marcus Corp’s price-to-book ratio is higher than its peers. This could make Marcus Corp less attractive for value investors when compared to the industry median at 2.41.

You can read more about Marcus Corp’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Travelzoo’s Value Grade

Value Grade:

Metric Score TZOO Industry Median
Price/Sales 42 1.33 1.61
Price/Earnings 20 9.5 31.5
EV/EBITDA 27 6.9 13.2
Shareholder Yield 5 14.1% (1.1%)
Price/Book Value 97 27.40 2.41
Price/Free Cash Flow 20 8.3 18.0

Travelzoo is a global Internet media company, which is engaged in offering travel, entertainment, and lifestyle experiences. The Company operates through four segments: Travelzoo North America, Travelzoo Europe, Jack’s Flight Club, and New Initiatives. Its Travelzoo North America segment consists of its operations in Canada and the United States. Its Travelzoo Europe segment consists of its operations in France, Germany, Spain, and the United Kingdom. Its Jack’s Flight Club segment consists of subscription revenue from members to access and receive flight deals via email or mobile applications. Its New Initiatives segment consists of its licensing activities in certain Asia Pacific territories, the Travelzoo META subscription service and Metaverse Travel Experiences, LLC (MTE). Its products and services are the Travelzoo Website (travelzoo.com), the Travelzoo iPhone and Android apps, the Top 20 email newsletter, the Travelzoo Network, and Jack's Flight Club.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Travelzoo has a Value Score of 73, which is considered to be undervalued.

Travelzoo’s price-earnings ratio is 9.5 compared to the industry median at 31.5. This means that it has a lower price relative to its earnings compared to its peers. This makes Travelzoo more attractive for value investors.

Travelzoo’s price-to-book ratio is lower than its peers. This could make Travelzoo more attractive for value investors when compared to the industry median at 2.41.

You can read more about Travelzoo’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

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Other Leisure & Recreation Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Leisure & Recreation stocks as well as other industrys.

Choosing Which of the 3 Best Leisure & Recreation Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

  • Golden Heaven Group Holdings Ltd stock has a Value Grade of A.
  • Marcus Corp stock has a Value Grade of B.
  • Travelzoo stock has a Value Grade of B.

Now that you have a bit more background about each of the 3 undervalued stocks in the Leisure & Recreation industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

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Additional Resources About Leisure & Recreation Stocks

Want to learn more about Leisure & Recreation stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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