Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 5 stocks made the list for top value stocks in the Online Services industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.
Why Focus on Undervalued Online Services Stocks?
Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.
AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.
What Goes Into AAII’s Value Grade?
Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.
AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.
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5 Undervalued Online Services Stocks
Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 5 undervalued stocks in the Online Services industry for Tuesday, July 23, 2024. Let’s take a closer look at their individual scores to see how they measure up against each other and the Online Services industry median.
| Company | Ticker | Price/Sales | Price/Earnings | EV/EBITDA | Shareholder Yield | Price/Book Value | Price/Free Cash Flow | Value Grade |
| Brightcove Inc | BCOV | 0.56 | na | 9.2 | (3.4%) | 1.18 | 7.0 | B |
| Grom Social Enterprises Inc | GROM | 0.26 | na | na | (932.0%) | 0.07 | na | B |
| Hong Kong Technology Ventre Co Ltd (ADR) | HKTVY | 0.44 | 38.5 | 8.1 | 0.5% | 0.78 | 10.0 | B |
| Mogu Inc - ADR | MOGU | 0.93 | na | 3.6 | (3.7%) | 0.25 | na | A |
| Skillz Inc | SKLZ | 1.00 | na | 0.5 | 3.6% | 0.64 | na | A |
The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.
The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)
Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).
As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.
Brightcove Inc’s Value Grade
Value Grade:
| Metric | Score | BCOV | Industry Median |
| Price/Sales | 21 | 0.56 | 1.43 |
| Price/Earnings | na | na | 27.0 |
| EV/EBITDA | 41 | 9.2 | 14.2 |
| Shareholder Yield | 69 | (3.4%) | (1.3%) |
| Price/Book Value | 34 | 1.18 | 2.20 |
| Price/Free Cash Flow | 15 | 7.0 | 24.0 |
Brightcove Inc. is a cloud-based streaming technology and services company. The Company's software platform and suite of solutions include offerings that meet the needs of media and enterprise customers in a variety of industries across the globe with their use of streaming video. Its solutions and products include Brightcove Marketing Studio, Brightcove Communications Studio, Brightcove Media Studio, Brightcove Audience Insights, Zencode, and Brightcove Beacon. Brightcove Communications Studio is for marketers and corporate communications professionals who need tools to deliver information in an engaging, secure, and scalable manner through live and on-demand content. Brightcove Media Studio is a comprehensive solution for over-the-top video services, media publishers and broadcasters looking to monetize their media, live stream at scale and nurture their audience lifecycle. Brightcove Audience Insights is a customer data platform specifically designed for video streaming businesses.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
Brightcove Inc has a Value Score of 72, which is considered to be undervalued.
When you look at Brightcove Inc’s price-to-sales ratio at 0.56 compared to the industry median at 1.43, this company has a lower price relative to revenue compared to its peers. This could make Brightcove Inc’s stock more attractive for value investors.
Now, let’s assess Brightcove Inc’s EV/EBITDA ratio, also known as enterprise multiple. At 9.2, when compared to the industry median of 14.2, the company may be considered undervalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.
Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Brightcove Inc’s shareholder yield is lower than its industry median ratio of (1.32%). Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.
As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Brightcove Inc’s price-to-book ratio is lower than its industry median ratio of 2.20. This could make Brightcove Inc more attractive to investors looking for a new addition to their portfolio.
Lastly, let’s take a look at Brightcove Inc’s price-to-free-cash-flow ratio (P/FCF), which can indicate a company’s market value relative to its operating cash flow. Brightcove Inc’s price-to-free-cash-flow ratio is lower than its industry median ratio of 24.01. This could make Brightcove Inc more attractive because the lower P/FCF ratio indicates that Brightcove Inc is undervalued. The P/FCF ratio metric can also be viewed over a long-term time frame to see if the company's cash flow to share price value is generally improving or worsening.
Grom Social Enterprises Inc’s Value Grade
Value Grade:
| Metric | Score | GROM | Industry Median |
| Price/Sales | 10 | 0.26 | 1.43 |
| Price/Earnings | na | na | 27.0 |
| EV/EBITDA | na | na | 14.2 |
| Shareholder Yield | 100 | (932.0%) | (1.3%) |
| Price/Book Value | 1 | 0.07 | 2.20 |
| Price/Free Cash Flow | na | na | 24.0 |
Grom Social Enterprises, Inc. is a media, technology, and entertainment company. The Company focuses on delivering content to children under the age of 13 years in a safe, secure platform that can be monitored by parents or guardians. The Company conducts its business through subsidiaries, including Grom Social, Inc. (GSOC), TD Holdings Limited (TDH), Grom Educational Services, Inc. (GEDU), Grom Nutritional Services, Inc. (GNUT) and Curiosity Ink Media, LLC (CIM). GSOC operates its social media network designed for children under the age of 13 years. TDH operates through two subsidiaries: Top Draw Animation Hong Kong Limited and Top Draw Animation, Inc., which are engaged in the production of animated films and television series. GEDU operates its Web filtering services provided to schools and government agencies. CIM is a kids and family original content and media company that focuses on building and managing entertainment brands and franchises.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
Grom Social Enterprises Inc has a Value Score of 70, which is considered to be undervalued.
Grom Social Enterprises Inc’s price-to-book ratio is higher than its peers. This could make Grom Social Enterprises Inc less attractive for value investors when compared to the industry median at 2.20.
You can read more about Grom Social Enterprises Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.
Hong Kong Technology Ventre Co Ltd (ADR)’s Value Grade
Value Grade:
| Metric | Score | HKTVY | Industry Median |
| Price/Sales | 16 | 0.44 | 1.43 |
| Price/Earnings | 78 | 38.5 | 27.0 |
| EV/EBITDA | 34 | 8.1 | 14.2 |
| Shareholder Yield | 40 | 0.5% | (1.3%) |
| Price/Book Value | 19 | 0.78 | 2.20 |
| Price/Free Cash Flow | 25 | 10.0 | 24.0 |
Hong Kong Technology Venture Co Ltd, formerly Hong Kong Television Network Ltd, is an investment holding company principally engaged in the provision of multimedia business. The Company engages in the provision of multimedia production and contents distribution as well as operating a 24-hour e-Shopping Mall, providing a one-stop shop platform including online shopping, delivery service and customer experience. The Company also involves in the provision of technology on an integrated end-to-end eCommerce solution including hardware and software systems as a service aiming to enable traditional supermarkets or retailers locally and globally to enter into digital retailing.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
Hong Kong Technology Ventre Co Ltd (ADR) has a Value Score of 73, which is considered to be undervalued.
Hong Kong Technology Ventre Co Ltd (ADR)’s price-earnings ratio is 38.5 compared to the industry median at 27.0. This means that it has a higher price relative to its earnings compared to its peers. This makes Hong Kong Technology Ventre Co Ltd (ADR) less attractive for value investors.
Hong Kong Technology Ventre Co Ltd (ADR)’s price-to-book ratio is higher than its peers. This could make Hong Kong Technology Ventre Co Ltd (ADR) less attractive for value investors when compared to the industry median at 2.20.
You can read more about Hong Kong Technology Ventre Co Ltd (ADR)’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.
Mogu Inc - ADR’s Value Grade
Value Grade:
| Metric | Score | MOGU | Industry Median |
| Price/Sales | 31 | 0.93 | 1.43 |
| Price/Earnings | na | na | 27.0 |
| EV/EBITDA | 8 | 3.6 | 14.2 |
| Shareholder Yield | 70 | (3.7%) | (1.3%) |
| Price/Book Value | 4 | 0.25 | 2.20 |
| Price/Free Cash Flow | na | na | 24.0 |
Mogu Inc is a China-based company mainly engaged in the development and operation of online shopping platforms and providing brands with one-stop brand-wide integrated marketing solutions. The Company's online shopping platforms mainly include Mogujie mobile app and its Mini Programs on Weixin and its website Mogu.com. In addition, the Company also provides its users, especially female users, with more products based on their fashion and beauty consumption needs, including beauty makeup, personal care, food, medical beauty on its platform. And the Company also guides merchants to adjust the product structure by its platform, so as to deliver differentiated fashion products to its consumers.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
Mogu Inc - ADR has a Value Score of 86, which is considered to be undervalued.
Mogu Inc - ADR’s price-to-book ratio is higher than its peers. This could make Mogu Inc - ADR less attractive for value investors when compared to the industry median at 2.20.
You can read more about Mogu Inc - ADR’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.
Skillz Inc’s Value Grade
Value Grade:
| Metric | Score | SKLZ | Industry Median |
| Price/Sales | 34 | 1.00 | 1.43 |
| Price/Earnings | na | na | 27.0 |
| EV/EBITDA | 2 | 0.5 | 14.2 |
| Shareholder Yield | 23 | 3.6% | (1.3%) |
| Price/Book Value | 14 | 0.64 | 2.20 |
| Price/Free Cash Flow | na | na | 24.0 |
Skillz Inc. (Skillz) is a mobile games platform. The Skillz platform helps developers create franchises. The Company hosts various casual eSports tournaments for various mobile players worldwide. Its technology platform aligns the interests of developers and gamers with respect to user monetization. It monetizes user engagement primarily through prizes. The Company offers a range of gaming experiences for users. It enables game genres that can be played asynchronously, synchronously or turn-based synchronously. Its end-to-end technology platform enables mobile game developers to improve gameplay experiences and drive improved engagement, retention and revenue from their content. It offers an integrated software development kit (SDK), which contains over 200 features, including various social features, such as in-game chat, friends, tournaments and leagues, which allow players to interact and build relationships in the player community.
Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.
Skillz Inc has a Value Score of 96, which is considered to be undervalued.
Skillz Inc’s price-to-book ratio is higher than its peers. This could make Skillz Inc less attractive for value investors when compared to the industry median at 2.20.
You can read more about Skillz Inc’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.
Other Online Services Stock Grades
Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.
Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Online Services stocks as well as other industrys.
Choosing Which of the 5 Best Online Services Stocks Is Right for You
Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.
- Brightcove Inc stock has a Value Grade of B.
- Grom Social Enterprises Inc stock has a Value Grade of B.
- Hong Kong Technology Ventre Co Ltd (ADR) stock has a Value Grade of B.
- Mogu Inc - ADR stock has a Value Grade of A.
- Skillz Inc stock has a Value Grade of A.
Now that you have a bit more background about each of the 5 undervalued stocks in the Online Services industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.
We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.
A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.
Additional Resources About Online Services Stocks
Want to learn more about Online Services stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.
- 5 Undervalued Online Services Stocks for Tuesday, July 23
- 6 Undervalued Online Services Stocks for Monday, July 22
- Why Genius Sports Ltd’s (GENI) Stock Is Up 7.67%
- Why Goodrx Holdings Inc’s (GDRX) Stock Is Up 5.06%
AAII Disclaimer
We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.
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