Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Rocky Brands Inc before investing.

In this article, we go over a few key elements for understanding Rocky Brands Inc’s stock price such as:

• Rocky Brands Inc’s current stock price and volume
• Why Rocky Brands Inc’s stock price changed recently
• Upgrades and downgrades for RCKY from analysts
• RCKY’s stock price momentum as measured by its relative strength

About Rocky Brands Inc (RCKY)

Before we jump into Rocky Brands Inc’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel. It markets its products under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Ranger and the licensed brand Michelin. It operates through three segments: Wholesale, Retail and Contract Manufacturing. Its Wholesale segment distributes products through a range of distribution channels representing over 10,000 retail store locations in the United States, Canada, United Kingdom, and others. Retail segment markets directly to consumers through its Lehigh business-to-business, including direct sales and through its CustomFit Websites, consumer e-commerce Websites, third-party marketplaces, and Rocky outlet stores. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.

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Rocky Brands Inc’s Stock Price as of Market Close

As of August 15, 2024, 4:00 PM, CST, Rocky Brands Inc’s stock price was $28.43.

Rocky Brands Inc is up 4.87% from its previous closing price of $27.11.

During the last market session, Rocky Brands Inc’s stock traded between $26.96 and $28.10. Currently, there are 7.43 million shares of Rocky Brands Inc stock available for purchase.

Rocky Brands Inc’s price-earnings (P/E) ratio is currently at 13.5, which is low compared to the Footwear industry median of 16.8. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Rocky Brands Inc Stock Price History

Rocky Brands Inc’s (RCKY) price is currently down 17.07% so far this month.

During the month of August, Rocky Brands Inc’s stock price has reached a high of $34.32 and a low of $25.87.

Over the last year, Rocky Brands Inc has hit prices as high as $40.14 and as low as $11.78. Year to date, Rocky Brands Inc’s stock is up 20.36%.

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What Caused Rocky Brands Inc Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of August 14, 2024, there were 2 analysts who downgraded Rocky Brands Inc’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Rocky Brands Inc’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Rocky Brands Inc’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Rocky Brands Inc’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Rocky Brands Inc (RCKY) by visiting AAII Stock Evaluator.

Relative Price Strength of Rocky Brands Inc

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of August 14, 2024, Rocky Brands Inc has a weighted four-quarter relative price strength of 0.52%, which translates to a Momentum Score of 71 and is considered to be Strong.

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Rocky Brands Inc Stock Price: Bottom Line

As of August 15, 2024, Rocky Brands Inc’s stock price is $28.43, which is up 4.87% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Rocky Brands Inc stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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