5 Undervalued Media Stocks for Friday, October 11

By Omar Beirat
October 11, 2024
Diamond graphic indicating best value stocks in their industry
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Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 5 stocks made the list for top value stocks in the Media industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Why Focus on Undervalued Media Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

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5 Undervalued Media Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 5 undervalued stocks in the Media industry for Friday, October 11, 2024. Let’s take a closer look at their individual scores to see how they measure up against each other and the Media industry median.

Company Ticker Price/Sales Price/Earnings EV/EBITDA Shareholder Yield Price/Book Value Price/Free Cash Flow Value Grade
Gray Television, Inc. GTN.A 0.21 75.9 8.0 2.1% 0.27 na B
Intelligent Group Limited INTJ 0.51 20.1 48.8 0.1% 0.61 3.9 B
The Interpublic Group of Companies, Inc. IPG 1.26 11.5 9.4 6.6% 2.89 26.5 B
Townsquare Media, Inc. TSQ 0.37 na 8.5 20.0% 15.60 9.1 B
WideOpenWest, Inc. WOW 0.63 na 6.2 (0.5%) 1.62 na B

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Gray Television, Inc.’s Value Grade

Value Grade:

Metric Score GTN.A Industry Median
Price/Sales 9 0.21 0.70
Price/Earnings 91 75.9 14.2
EV/EBITDA 27 8.0 9.4
Shareholder Yield 31 2.1% 0.0%
Price/Book Value 7 0.27 1.43
Price/Free Cash Flow na na 12.5

Gray Television, Inc., a television broadcasting company, owns and/or operates television stations and digital assets in the United States. It also broadcasts secondary digital channels affiliated to ABC, CBS, NBC, and FOX, as well as various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, Circle, Telemundo, THE365, and Outlaw; and local news/weather channels in various markets. It owns and operates television stations and digital assets that serve television markets in the United States. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Gray Television, Inc. has a Value Score of 79, which is considered to be undervalued.

When you look at Gray Television, Inc.’s price-to-sales ratio at 0.21 compared to the industry median at 0.70, this company has a lower price relative to revenue compared to its peers. This could make Gray Television, Inc.’s stock more attractive for value investors.

Gray Television, Inc.’s price-earnings ratio is 75.90 compared to the industry median at 14.20. This means it has a higher share price relative to earnings compared to its peers. This could make Gray Television, Inc. less attractive for value investors.

Now, let’s assess Gray Television, Inc.’s EV/EBITDA ratio, also known as enterprise multiple. At 8.0, when compared to the industry median of 9.4, the company may be considered undervalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Gray Television, Inc.’s shareholder yield is higher than its industry median ratio of 0.00%. Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Gray Television, Inc.’s price-to-book ratio is lower than its industry median ratio of 1.43. This could make Gray Television, Inc. more attractive to investors looking for a new addition to their portfolio.

Intelligent Group Limited’s Value Grade

Value Grade:

Metric Score INTJ Industry Median
Price/Sales 19 0.51 0.70
Price/Earnings 52 20.1 14.2
EV/EBITDA 93 48.8 9.4
Shareholder Yield 44 0.1% 0.0%
Price/Book Value 17 0.61 1.43
Price/Free Cash Flow 8 3.9 12.5

Intelligent Group Limited, through its subsidiaries, provides financial public relations services in the Hong Kong. The company offers financial PR services, such as creating multi-stakeholder communications programs, arranging press conferences and interviews, participating in the preparation of news releases and shareholders’ meetings, monitoring news publications, identifying shareholders, targeting potential investors, organizing corporate events, and implementing crisis management policies and procedures. It provides training to its clients on public relations tactics and practices. It serves listing applicants and listed companies, as well as private companies, investors, and international investment banks. Intelligent Group Limited was founded in 2016 and is based in Admiralty, Hong Kong.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Intelligent Group Limited has a Value Score of 66, which is considered to be undervalued.

Intelligent Group Limited’s price-earnings ratio is 20.1 compared to the industry median at 14.2. This means that it has a higher price relative to its earnings compared to its peers. This makes Intelligent Group Limited less attractive for value investors.

Intelligent Group Limited’s price-to-book ratio is higher than its peers. This could make Intelligent Group Limited less attractive for value investors when compared to the industry median at 1.43.

You can read more about Intelligent Group Limited’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

The Interpublic Group of Companies, Inc.’s Value Grade

Value Grade:

Metric Score IPG Industry Median
Price/Sales 39 1.26 0.70
Price/Earnings 26 11.5 14.2
EV/EBITDA 36 9.4 9.4
Shareholder Yield 10 6.6% 0.0%
Price/Book Value 70 2.89 1.43
Price/Free Cash Flow 61 26.5 12.5

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in three segments: Media, Data & Engagement Solutions, Integrated Advertising & Creativity Led Solutions, and Specialized Communications & Experiential Solutions. The Media, Data & Engagement Solutions segment provides media and communications services, digital services and products, advertising and marketing technology, e-commerce services, data management and analytics, strategic consulting, and digital brand experience under the IPG Mediabrands, UM, Initiative, Kinesso, Acxiom, Huge, MRM, and R/GA brand names. The Integrated Advertising & Creativity Led Solutions segment offers advertising, corporate, and brand identity services; and strategic consulting under FCB, IPG Health, McCann Worldgroup, and MullenLowe Group brands. Specialized Communications & Experiential Solutions segment provides public relations and other specialized communications services, live events, sports and entertainment marketing, and strategic consulting under IPG DXTRA Health, The Weber Shandwick Collective, Golin, Jack Morton, Momentum, and Octagon brand names. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

The Interpublic Group of Companies, Inc. has a Value Score of 63, which is considered to be undervalued.

The Interpublic Group of Companies, Inc.’s price-earnings ratio is 11.5 compared to the industry median at 14.2. This means that it has a lower price relative to its earnings compared to its peers. This makes The Interpublic Group of Companies, Inc. more attractive for value investors.

The Interpublic Group of Companies, Inc.’s price-to-book ratio is lower than its peers. This could make The Interpublic Group of Companies, Inc. more attractive for value investors when compared to the industry median at 1.43.

You can read more about The Interpublic Group of Companies, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Townsquare Media, Inc.’s Value Grade

Value Grade:

Metric Score TSQ Industry Median
Price/Sales 15 0.37 0.70
Price/Earnings na na 14.2
EV/EBITDA 30 8.5 9.4
Shareholder Yield 1 20.0% 0.0%
Price/Book Value 95 15.60 1.43
Price/Free Cash Flow 22 9.1 12.5

Townsquare Media, Inc. operates as a digital media and marketing solutions company in small and medium-sized businesses. It operates through three segments: Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The Subscription Digital Marketing Solutions segment offers website design, creation, and development, as well as hosting services; and search engine optimization, online directory optimization, e-commerce solutions, online reputation monitoring, social media management, appointment scheduling, payment and invoice, customer management, and email and SMS marketing services. The Digital Advertising segment provides digital advertising on its owned and operated, digital programmatic advertising, and data analytics and management platform. The Broadcast Advertising segment engages in the sale of advertising on local radio stations to local, regional, and national spot advertisers, as well as national network advertisers. It also owns and operates live events, including concerts, expositions, and other experiential events; and operates local media under the WYRK.com, WJON.com, and NJ101.5.com brands, as well as national music under the XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com brands. The company was formerly known as Regent Communications, Inc. and changed its name to Townsquare Media, Inc. in May 2010. Townsquare Media, Inc. is headquartered in Purchase, New York.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Townsquare Media, Inc. has a Value Score of 79, which is considered to be undervalued.

Townsquare Media, Inc.’s price-to-book ratio is lower than its peers. This could make Townsquare Media, Inc. more attractive for value investors when compared to the industry median at 1.43.

You can read more about Townsquare Media, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

WideOpenWest, Inc.’s Value Grade

Value Grade:

Metric Score WOW Industry Median
Price/Sales 23 0.63 0.70
Price/Earnings na na 14.2
EV/EBITDA 17 6.2 9.4
Shareholder Yield 55 (0.5%) 0.0%
Price/Book Value 51 1.62 1.43
Price/Free Cash Flow na na 12.5

WideOpenWest, Inc. provides high speed data, cable television, and digital telephony services to residential and business services customers in the United States. The company’s video services include basic cable services that comprise local broadcast television and local community programming; digital cable services; WOW tv+ that offers traditional cable video and cloud DVR functionality, voice remote with Google Assistant, and Netflix integration along with access to various streaming services and apps through the Google Play Store; and commercial-free movies, TV shows, sports, and other special event entertainment programs. Its telephony services consist of local and long-distance telephone services; business telephony and data services include fiber based, office-to-office metro Ethernet, session-initiated protocol trunking, colocation infrastructure, cloud computing, managed backup, and recovery services. The company was formerly known as WideOpenWest Kite, Inc. and changed its name to WideOpenWest, Inc. in March 2017. WideOpenWest, Inc. was founded in 2001 and is based in Englewood, Colorado.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

WideOpenWest, Inc. has a Value Score of 71, which is considered to be undervalued.

WideOpenWest, Inc.’s price-to-book ratio is lower than its peers. This could make WideOpenWest, Inc. more attractive for value investors when compared to the industry median at 1.43.

You can read more about WideOpenWest, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

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Other Media Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Media stocks as well as other industrys.

Choosing Which of the 5 Best Media Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

  • Gray Television, Inc. stock has a Value Grade of B.
  • Intelligent Group Limited stock has a Value Grade of B.
  • The Interpublic Group of Companies, Inc. stock has a Value Grade of B.
  • Townsquare Media, Inc. stock has a Value Grade of B.
  • WideOpenWest, Inc. stock has a Value Grade of B.

Now that you have a bit more background about each of the 5 undervalued stocks in the Media industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

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Additional Resources About Media Stocks

Want to learn more about Media stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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