Which Is a Better Investment, TransUnion or Verisk Analytics, Inc. Stock?

By Aneeqa Nadeem
January 15, 2026
Large versus logo comparing two stocks in the same industry
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Sifting through countless of stocks in the Professional Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Verisk Analytics, Inc. or TransUnion because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Verisk Analytics, Inc. and TransUnion compare based on key financial metrics to determine which better meets your investment needs.

About Verisk Analytics, Inc. and TransUnion

Verisk Analytics, Inc. engages in the provision of data analytics and technology solutions to the insurance industry in the United States and internationally. The company offers underwriting solutions, including forms, rules, and loss costs services that provides policy language, prospective loss costs, policy writing and rating rules, and underwriting solutions for risk selection and segmentation, pricing, and workflow optimization; underwriting data and analytics solutions, which provides property and auto specific rating, and underwriting information solutions; extreme event solutions, including catastrophe modelling solutions; life insurance solutions for transforming current workflows in life insurance underwriting, claim insights, policy administration, unclaimed property/equity, compliance and fraud detection, and actuarial and portfolio modelling; specialty business solutions, which provides full end-to-end management of insurance and reinsurance business; marketing solutions, such as compliant, real-time decisioning, profitability, and risk assessment for inbound consumer interactions; and international underwriting solutions. It also provides claims insurance solutions, including property estimating solutions, provide data, analytics, and networking solutions for professionals involved in estimating all phases of building repair and reconstruction; anti-fraud solutions that provide fraud-detection tools for the property and casualty insurance industry; casualty solutions, which focus on compliance, casualty claims decision, and workflow automation; and international claims solutions, which focus on personal injury and motor franchises with complementary offerings to the property claims sector. The company was founded in 1971 and is headquartered in Jersey City, New Jersey.

TransUnion operates as a global consumer credit reporting agency that provides risk and information solutions. The company operates in two segments, U.S. Markets and International. The U.S. Markets segment provides credit reporting, credit marketing, analytics and consulting, identity verification, and authentication and debt recovery solutions for financial services industry; and onboarding and transaction processing products, scoring and analytic products, marketing solutions, fraud and identity management solutions, and customer retention solutions, as well select market-specific solutions for insurance, technology, retail and e-commerce, telecommunications, media, tenant and employment screening, collections, and public sectors. It also offers credit reports and scores, credit monitoring, identity protection and resolution, and financial management for consumers, as well as helps businesses respond to data breach events through its own websites, as well as channels. The International segment offers credit reports, analytics, technology solutions, and other value-added risk management services; consumer services, which helps consumers to manage their personal finances; credit bureaus; and consumer and business credit reporting, insurance and auto information solutions, and commercial credit information services. This segment serves customers in financial services, retail credit, insurance, automotive, collections, public sector, and communications industries through direct and indirect channels. The company was formerly known as TransUnion Holding Company, Inc. and changed its name to TransUnion in March 2015. TransUnion was founded in 1968 and is headquartered in Chicago, Illinois.

Latest Professional Services and Verisk Analytics, Inc., TransUnion Stock News

As of January 14, 2026, Verisk Analytics, Inc. had a $31.2 billion market capitalization, compared to the Professional Services median of $1.7 million. Verisk Analytics, Inc.’s stock is down 0.1% in 2026, up 0.2% in the previous five trading days and down 18.63% in the past year.

Currently, Verisk Analytics, Inc.’s price-earnings ratio is 34.5. Verisk Analytics, Inc.’s trailing 12-month revenue is $3.0 billion with a 30.4% net profit margin. Year-over-year quarterly sales growth most recently was 5.9%. Analysts expect adjusted earnings to reach $6.935 per share for the current fiscal year. Verisk Analytics, Inc. currently has a 0.8% dividend yield.

As of January 14, 2026, TransUnion had a $16.6 billion market cap, putting it in the 84th percentile of all stocks. TransUnion’s stock is down 0.1% in 2026, up 1.6% in the previous five trading days and down 3.16% in the past year.

Currently, TransUnion’s price-earnings ratio is 40.0. TransUnion’s trailing 12-month revenue is $4.4 billion with a 9.5% net profit margin. Year-over-year quarterly sales growth most recently was 7.8%. Analysts expect adjusted earnings to reach $4.259 per share for the current fiscal year. TransUnion currently has a 0.5% dividend yield.

How We Compare Verisk Analytics, Inc. and TransUnion Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Verisk Analytics, Inc. and TransUnion’s stock grades to see how they measure up against one another.

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Verisk Analytics, Inc. and TransUnion Stock Value Grades

Company Ticker Value
Verisk Analytics, Inc. VRSK F
TransUnion TRU D

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Verisk Analytics, Inc. has a Value Score of 14, which is Ultra Expensive. TransUnion has a Value Score of 24, which is Expensive.

The Value Stock Winner: No Clear Winner

Neither Verisk Analytics, Inc. or TransUnion has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Verisk Analytics, Inc. or TransUnion is the better investment when it comes to value.

Verisk Analytics, Inc. and TransUnion’s Quality Grades

Company Ticker Quality
Verisk Analytics, Inc. VRSK A
TransUnion TRU A

Like the Value Grade, AAII’s A+ Investor Quality Grade comes from the percentile rank of key metrics. Specifically, the Quality Score is the percentile rank of the average of the percentile ranks of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and the F-Score.

The score is variable, meaning it can consider all eight measures or, should any of the eight measures not be valid, the remaining measures that are valid. To be assigned a Quality Score, stocks must have a valid (non-null) measure and corresponding ranking for at least four of the eight quality measures.

The Quality Score is used to assess the underlying “quality” of a particular stock. A higher-quality stock possesses traits associated with upside potential and reduced downside risk. Backtesting of the Quality Grade shows that stocks with higher grades, on average, outperformed stocks with lower grades over the period of 1998 through 2019.

Stocks receive better grades (higher scores) for having higher scores for the quality subcomponents and worse grades (lower scores) for lower scores for the subcomponents.

Verisk Analytics, Inc. has a Quality Score of 93, which is Very Strong. TransUnion has a Quality Score of 89, which is Very Strong.

The Quality Grade Winner: It’s a Tie!

Looking at the Quality Grade breakdown above, both Verisk Analytics, Inc. and TransUnion have a grade of A. For investors who focus solely on a company’s overall quality, you will need to conduct further research into both companies to see if they are a good fit for your portfolio. As a good rule of thumb, you should always analyze multiple factors based on a wide range of metrics before choosing a company to invest in.

Verisk Analytics, Inc. and TransUnion’s Momentum Grades

Company Ticker Momentum
Verisk Analytics, Inc. VRSK D
TransUnion TRU D

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Verisk Analytics, Inc. has a Momentum Score of 24, which is Weak. TransUnion has a Momentum Score of 40, which is Weak.

The Momentum Stock Winner: No Clear Winner

Neither Verisk Analytics, Inc. or TransUnion has a strong enough Momentum Grade to be considered a “winner.” Investors considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolios. It’s important to look at a wide range of financial metrics in order to determine if Verisk Analytics, Inc. or TransUnion is the better investment when it comes to momentum.

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Other Verisk Analytics, Inc. and TransUnion Grades

In addition to Value, Momentum and Quality, A+ Investor also provides grades for Growth and Estimate Revisions.

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Earnings estimate revisions scores take into account the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, surprises beget further surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Verisk Analytics, Inc. and TransUnion pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Verisk Analytics, Inc. or TransUnion Stock?

Overall, Verisk Analytics, Inc. stock has a Value Score of 14, Momentum Score of 24 and Quality Score of 93.

TransUnion stock has a Value Score of 24, Momentum Score of 40 and Quality Score of 89.

Comparing Verisk Analytics, Inc. and TransUnion’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

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AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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