Sifting through countless of stocks in the Professional Services industry can be tedious, and sometimes two stocks are just too similar to judge which is the better investment. If you’re on the fence about investing in Paycom Software, Inc., HubSpot or Inc. because you’re not sure how they measure up, it’s important to compare them on a few factors before making your decision.

Read on to learn how Paycom Software, Inc., HubSpot and Inc. compare based on key financial metrics to determine which better meets your investment needs.

About Paycom Software, Inc., HubSpot and Inc.

Paycom Software, Inc. provides cloud-based human capital management (HCM) solution delivered as software-as-a-service for small to mid-sized companies in the United States. The company offers functionality and data analytics that businesses need to manage the employment life cycle from recruitment to retirement. The company’s HCM solution offers payroll applications comprising better employee transaction interface, payroll and payroll tax management, payroll card, Everyday, Paycom pay, Client Action Center, expense management, garnishment administration, and GL concierge applications; talent acquisition, including applicant tracking, background checks, on-boarding, e-verify, and tax credit services; and talent management applications that include employee self-service, compensation budgeting, performance management, position management, Paycom learning, certification management. The company also offers time and labor management, such as time and attendance, scheduling, time-off requests, and labor allocation solutions. Its HCM solution provides manager on-the-go that gives supervisors and managers the ability to perform a variety of tasks, such as approving time-off requests and expense reimbursements; direct data exchange; ask here, a tool for direct line of communication to ask work-related questions; document and checklist; government and compliance; benefits administration; COBRA administration; personnel action and performance discussion forms; Paycom surveys; retirement reporting; report center; and affordable care act applications, as well as Clue, which securely collects, tracks, and manages the vaccination and testing data of the workforce; and MyCom is a communications tool that provides organizations with a central place to share information with employees. Paycom Software, Inc. was founded in 1998 and is based in Oklahoma City, Oklahoma.

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company’s CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

Latest Professional Services and Paycom Software, Inc., HubSpot, Inc. Stock News

As of September 2, 2026, Paycom Software, Inc. had a $10.5 billion market capitalization, compared to the Professional Services median of $1.1 million. Paycom Software, Inc.’s stock is up 48.2% in 2026, up 1.7% in the previous five trading days and up 7.39% in the past year.

Currently, Paycom Software, Inc.’s price-earnings ratio is 25.3. Paycom Software, Inc.’s trailing 12-month revenue is $2.1 billion with a 22.8% net profit margin. Year-over-year quarterly sales growth most recently was 9.8%. Analysts expect adjusted earnings to reach $12.094 per share for the current fiscal year. Paycom Software, Inc. currently has a 0.6% dividend yield.

As of September 2, 2026, HubSpot, Inc. had a $12.2 billion market cap, putting it in the 80th percentile of all stocks. HubSpot, Inc.’s stock is down 38.8% in 2026, up 3.6% in the previous five trading days and down 47.93% in the past year.

Currently, HubSpot, Inc.’s price-earnings ratio is 88.3. HubSpot, Inc.’s trailing 12-month revenue is $3.4 billion with a 4.3% net profit margin. Year-over-year quarterly sales growth most recently was 19.8%. Analysts expect adjusted earnings to reach $13.279 per share for the current fiscal year. HubSpot, Inc. does not currently pay a dividend.

How We Compare Paycom Software, Inc., HubSpot and Inc. Stock Grades

Stock evaluation requires access to huge amounts of data and the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movements. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors streamline and work through such data.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A‐F grades for each of five key investing factors: value, growth, momentum, earnings estimate revisions and quality. Here, we’ll take a closer look at Paycom Software, Inc., HubSpot and Inc.’s stock grades to see how they measure up against one another.

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Paycom Software, Inc., HubSpot and Inc. Stock Value Grades

Company	Ticker	Value
Paycom Software, Inc.	PAYC	D
HubSpot, Inc.	HUBS	F

Successful stock investing involves buying low and selling high, so stock valuation is an important consideration for stock selection.

Buying stocks that are going to go up typically means buying stocks that are undervalued in the first place, although momentum investors may argue that point.

AAII’s A+ Investor Value Grade derives from a stock’s value score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are a good value and so on.

Paycom Software, Inc. has a Value Score of 31, which is Expensive. HubSpot, Inc. has a Value Score of 20, which is Ultra Expensive.

The Value Stock Winner: No Clear Winner

Neither Paycom Software, Inc., HubSpot or Inc. has a high enough value grade to be considered a “winner.” Investors who are considering these companies should do additional due diligence and research to see if either could be a good addition to their portfolio. It’s important to look at a wide range of financial metrics in order to determine if Paycom Software, Inc., HubSpot or Inc. is the better investment when it comes to value.

Paycom Software, Inc., HubSpot and Inc.’s Momentum Grades

Company	Ticker	Momentum
Paycom Software, Inc.	PAYC	A
HubSpot, Inc.	HUBS	D

Momentum grades help to uncover stocks experiencing anomalously high rates of return; research finds that stocks with high relative levels of momentum tend to outperform, whereas those with low levels of momentum tend to continue underperforming. Momentum is based on the price change of a stock over a specified period relative to all other stocks.

Typically, AAII looks at the weighted relative strength over the trailing four quarters. The weighted four-quarter relative strength rank is the relative price change for each of the past four quarters. The most recent quarterly price change is given a weight of 40% and each of the three previous quarters are given a weighting of 20%.

Paycom Software, Inc. has a Momentum Score of 90, which is Very Strong. HubSpot, Inc. has a Momentum Score of 20, which is Very Weak.

The Momentum Grade Winner: Paycom Software, Inc.

As you can clearly see from the Momentum Grade breakdown above, Paycom Software, Inc. is considered to have stronger momentum compared to HubSpot, Inc.. For those specifically looking for companies that have stronger momentum compared to other companies in the same industry, Paycom Software, Inc. could be a good stock to invest in. However, it’s important for investors to analyze multiple factors based on a wide range of metrics before deciding whether to buy.

Paycom Software, Inc., HubSpot and Inc.’s Estimate Revisions Grades

Company	Ticker	Earnings Estimate
Paycom Software, Inc.	PAYC	B
HubSpot, Inc.	HUBS	B

Earnings estimate revisions scores consider the magnitude of a company’s earnings surprise in its last two reported fiscal quarters. Often, positive surprises beget further positive surprises‐or at least continued sales growth (the exact opposite is generally true, too).

Estimate revisions offer an indication of what analysts are thinking about the short-term prospects of a firm. Estimate revisions are based on the statistical significance of a firm’s last two quarterly earnings surprises and the percentage change in its consensus estimate for the current fiscal year over the past month and past three months.

Paycom Software, Inc. has a Earnings Estimate Score of 71, which is Positive. HubSpot, Inc. has a Earnings Estimate Score of 78, which is Positive.

The Earnings Estimate Revisions Grade Winner: It’s a Tie!

Looking at the Earnings Estimate Revisions Grade breakdown above, both Paycom Software, Inc., HubSpot and Inc. have a grade of B. For those focusing solely on a company’s estimate revisions, other financial metrics will need to be evaluated to determine whether Paycom Software, Inc., HubSpot or Inc. is a better fit.

Other Paycom Software, Inc., HubSpot and Inc. Grades

In addition to Estimate Revisions, Value and Momentum, A+ Investor also provides grades for Growth and Quality.

Growth investing builds on the idea that stocks of companies exhibiting strong, consistent and prolonged growth outperform those of slower-growth companies. AAII measures growth through consistency of annual sales growth, five-year sales growth rankings adjusted for extreme levels, and consistency of positive annual cash from operations.

AAII’s A+ Investor Quality Grade comes from the ranking of key metrics. Specifically, the quality grade is the percentile rank of the composite of return on assets (ROA), return on invested capital (ROIC), gross profit relative to assets, buyback yield, change in total liabilities to assets, accruals, Z double prime bankruptcy risk (Z) score and F-Score.

These 2 key factors, when combined with the above, provide a holistic view into a particular stock. Further, by joining A+ Investor you can see whether Paycom Software, Inc., HubSpot and Inc. pass any of our 60+ stock screens that have outperformed the market since their creation.

So, Which Is the Better Investment, Paycom Software, Inc., HubSpot or Inc. Stock?

Overall, Paycom Software, Inc. stock has a Value Score of 31, Momentum Score of 90 and Estimate Revisions Score of 71.

HubSpot, Inc. stock has a Value Score of 20, Momentum Score of 20 and Estimate Revisions Score of 78.

Comparing Paycom Software, Inc., HubSpot and Inc.’s grades, scores and metrics can act as a solid basis to determine whether they may be a good investment or not. You’ll also want to look at your portfolio’s asset allocation as well as your risk tolerance and financial goals to see if either of these stocks would make a good fit for you. AAII can help you figure out which investments align with your individual needs and preferences.

Investors are encouraged to do their own due diligence and research. In this way, individuals can effectively become managers of their own assets‐without having to rely on others for financial independence. You can count on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis.

A+ Investor adds to our qualitative teaching with a powerful data suite to help you whittle down investment choices to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith, and we accept no liability for any errors or omissions. The full disclaimer can be read here.