Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Build-A-Bear Workshop, Inc. before investing.

In this article, we go over a few key elements for understanding Build-A-Bear Workshop, Inc.’s stock price such as:

• Build-A-Bear Workshop, Inc.’s current stock price and volume
• Why Build-A-Bear Workshop, Inc.’s stock price changed recently
• Upgrades and downgrades for BBW from analysts
• BBW’s stock price momentum as measured by its relative strength

About Build-A-Bear Workshop, Inc. (BBW)

Before we jump into Build-A-Bear Workshop, Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products in the United States, Canada, the United Kingdom, Ireland, and internationally. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company’s merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items, including family sleepwear. It operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in Saint Louis, Missouri.

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Build-A-Bear Workshop, Inc.’s Stock Price as of Market Close

As of November 26, 2025, 4:00 PM, CST, Build-A-Bear Workshop, Inc.’s stock price was $52.060.

Build-A-Bear Workshop, Inc. is up 1.42% from its previous closing price of $51.330.

During the last market session, Build-A-Bear Workshop, Inc.’s stock traded between $51.170 and $52.900. Currently, there are approximately 13.11 million shares outstanding for Build-A-Bear Workshop, Inc..

Build-A-Bear Workshop, Inc.’s price-earnings (P/E) ratio is currently at 11.7, which is low compared to the Specialty Retail industry median of 19.9. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Build-A-Bear Workshop, Inc. Stock Price History

Build-A-Bear Workshop, Inc.’s (BBW) price is currently down 3.98% so far this month.

During the month of November, Build-A-Bear Workshop, Inc.’s stock price has reached a high of $54.510 and a low of $46.015.

Over the last year, Build-A-Bear Workshop, Inc. has hit prices as high as $75.850 and as low as $32.550. Year to date, Build-A-Bear Workshop, Inc.’s stock is up 13.08%.

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What Caused Build-A-Bear Workshop, Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of November 26, 2025, there were 0 analysts who downgraded Build-A-Bear Workshop, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate Build-A-Bear Workshop, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Build-A-Bear Workshop, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Build-A-Bear Workshop, Inc.’s current valuation based on AAII’s Value Grade is a B, which means it is considered to be Value.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Build-A-Bear Workshop, Inc. (BBW) by visiting AAII Stock Evaluator.

Relative Price Strength of Build-A-Bear Workshop, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of November 26, 2025, Build-A-Bear Workshop, Inc. has a weighted four-quarter relative price strength of 0.83%, which translates to a Momentum Score of 63 and is considered to be Strong.

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Build-A-Bear Workshop, Inc. Stock Price: Bottom Line

As of November 26, 2025, Build-A-Bear Workshop, Inc.’s stock price is $52.060, which is up 1.42% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Build-A-Bear Workshop, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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