Why Sally Beauty Holdings, Inc.’s (SBH) Stock Is Up 13.94%

By Cynthia McLaughlin
August 02, 2026
Featured Tickers:
SBH

Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Sally Beauty Holdings, Inc. before investing.

In this article, we go over a few key elements for understanding Sally Beauty Holdings, Inc.’s stock price such as:

  • Sally Beauty Holdings, Inc.’s current stock price and volume
  • Why Sally Beauty Holdings, Inc.’s stock price changed recently
  • Upgrades and downgrades for SBH from analysts
  • SBH’s stock price momentum as measured by its relative strength

About Sally Beauty Holdings, Inc. (SBH)

Before we jump into Sally Beauty Holdings, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands, as well as Clairol, OPI, Wahl, and BaByliss Pro. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons, and licensed beauty professionals, and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands, including Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika, and Moroccanoil. In addition, it operates company-operated stores, salon business consultants, digital platforms and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, and Germany. Further, the company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Plano, Texas.

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Sally Beauty Holdings, Inc.’s Stock Price as of Market Close

As of July 31, 2026, 4:00 PM, CST, Sally Beauty Holdings, Inc.’s stock price was $14.970.

Sally Beauty Holdings, Inc. is down 2.48% from its previous closing price of $15.350.

During the last market session, Sally Beauty Holdings, Inc.’s stock traded between $14.780 and $15.370. Currently, there are approximately 96.73 million shares outstanding for Sally Beauty Holdings, Inc..

Sally Beauty Holdings, Inc.’s price-earnings (P/E) ratio is currently at 8.3, which is low compared to the Specialty Retail industry median of 19.2. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Sally Beauty Holdings, Inc. Stock Price History

Sally Beauty Holdings, Inc.’s (SBH) price is currently up 5.87% so far this month.

During the month of July, Sally Beauty Holdings, Inc.’s stock price has reached a high of $15.800 and a low of $13.870.

Over the last year, Sally Beauty Holdings, Inc. has hit prices as high as $17.920 and as low as $9.365. Year to date, Sally Beauty Holdings, Inc.’s stock is up 4.98%.

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What Caused Sally Beauty Holdings, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of July 31, 2026, there was 1 analyst who downgraded Sally Beauty Holdings, Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Sally Beauty Holdings, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Sally Beauty Holdings, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Sally Beauty Holdings, Inc.’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Sally Beauty Holdings, Inc. (SBH) by visiting AAII Stock Evaluator.

Relative Price Strength of Sally Beauty Holdings, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of July 31, 2026, Sally Beauty Holdings, Inc. has a weighted four-quarter relative price strength of 7.38%, which translates to a Momentum Score of 76 and is considered to be Strong.

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Sally Beauty Holdings, Inc. Stock Price: Bottom Line

As of July 31, 2026, Sally Beauty Holdings, Inc.’s stock price is $14.970, which is down 2.48% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Sally Beauty Holdings, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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