Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate FitLife Brands, Inc. before investing.

In this article, we go over a few key elements for understanding FitLife Brands, Inc.’s stock price such as:

• FitLife Brands, Inc.’s current stock price and volume
• Why FitLife Brands, Inc.’s stock price changed recently
• Upgrades and downgrades for FTLF from analysts
• FTLF’s stock price momentum as measured by its relative strength

About FitLife Brands, Inc. (FTLF)

Before we jump into FitLife Brands, Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, and MusclePharm through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.

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FitLife Brands, Inc.’s Stock Price as of Market Close

As of December 12, 2025, 3:37 PM, CST, FitLife Brands, Inc.’s stock price was $17.865.

FitLife Brands, Inc. is up 0.03% from its previous closing price of $17.860.

During the last market session, FitLife Brands, Inc.’s stock traded between $17.500 and $18.250. Currently, there are approximately 9.39 million shares outstanding for FitLife Brands, Inc..

FitLife Brands, Inc.’s price-earnings (P/E) ratio is currently at 26.3, which is high compared to the Personal Care Products industry median of 21.1. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

FitLife Brands, Inc. Stock Price History

FitLife Brands, Inc.’s (FTLF) price is currently down 4.21% so far this month.

During the month of December, FitLife Brands, Inc.’s stock price has reached a high of $19.230 and a low of $16.003.

Over the last year, FitLife Brands, Inc. has hit prices as high as $20.980 and as low as $9.830. Year to date, FitLife Brands, Inc.’s stock is up 9.6%.

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What Caused FitLife Brands, Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of December 11, 2025, there were 0 analysts who downgraded FitLife Brands, Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate FitLife Brands, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on FitLife Brands, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

FitLife Brands, Inc.’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about FitLife Brands, Inc. (FTLF) by visiting AAII Stock Evaluator.

Relative Price Strength of FitLife Brands, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of December 11, 2025, FitLife Brands, Inc. has a weighted four-quarter relative price strength of -1.47%, which translates to a Momentum Score of 51 and is considered to be Average.

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FitLife Brands, Inc. Stock Price: Bottom Line

As of December 12, 2025, FitLife Brands, Inc.’s stock price is $17.865, which is up 0.03% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like FitLife Brands, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.