4 Undervalued Media Stocks for Thursday, December 11

By Jenna Brashear
December 11, 2025
Diamond graphic indicating best value stocks in their industry
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Based on key financial metrics such as the price-to-sales ratio, shareholder yield and the price-earnings ratio, the following 4 stocks made the list for top value stocks in the Media industry. Those looking for value stocks to add to their portfolio may want to use this list as a starting point for further investment research.

Why Focus on Undervalued Media Stocks?

Value investors seek to buy stocks at a discount to their intrinsic value. Long-term returns show that such strategies are advantageous. Value stocks, as a group, tend to outperform growth stocks over extended periods of time. Typically, value investors perform financial analysis of numerous metrics, don’t follow the herd and are long-term investors.

AAII’s A+ Investor Value Grade is derived from a stock’s Value Score. The Value Score is the percentile rank of the average of the percentile ranks of the price-to-sales ratio, price-earnings ratio, enterprise-value-to-EBITDA (EV/EBITDA) ratio, shareholder yield, price-to-book-value ratio and price-to-free-cash-flow ratio. The score is variable, meaning it can consider all six ratios or, should any of the six ratios not be valid, the remaining ratios that are valid. To be assigned a Value Score, stocks must have a valid (non-null) ratio and corresponding ranking for at least two of the six valuation ratios.

What Goes Into AAII’s Value Grade?

Stock evaluation requires access to huge amounts of data as well as the knowledge and time to sift through it all, make sense of financial ratios, read income statements and analyze recent stock movement. AAII created A+ Investor, a robust data suite that condenses data research in an actionable and customizable way suitable for investors of all knowledge levels, to help investors with that task.

AAII’s proprietary stock grades come with A+ Investor. These offer intuitive A–F grades for more than just value. It is possible for a stock to appear cheap based on one valuation metric but appear expensive on another. It is also possible for one valuation ratio to be associated with outperforming stocks during certain periods of time but not others. Some stocks may even have null values for certain metrics like the price-earnings ratio or the price-to-book ratio but not others. An example of this would be a company with losses instead of profits or a negative book value because of heavy borrowing. Negative earnings or book value result in non-meaningful ratios that are left blank or null.

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4 Undervalued Media Stocks

Of course, there are countless value stocks that are worth mentioning, but this is a concise list of the top 4 undervalued stocks in the Media industry for Thursday, December 11, 2025. Let’s take a closer look at their individual scores to see how they measure up against each other and the Media industry median.

Company Ticker Price/Sales Price/Earnings EV/EBITDA Shareholder Yield Price/Book Value Price/Free Cash Flow Value Grade
Criteo S.A. CRTO 0.56 6.8 4.4 3.9% 0.95 5.0 A
Gambling.com Group Limited GAMB 1.32 121.7 6.2 0.0% 1.51 4.8 B
Gray Media, Inc. GTN 0.15 12.2 7.0 4.0% 0.24 1.4 A
Scholastic Corporation SCHL 0.47 na 11.0 13.9% 0.80 37.4 A

The Value Grade is assigned based on how each stock’s composite valuation compares to all other stocks.

The process for assigning grades starts with each variable for a given stock. The percentile rankings for all valid ratios that a stock has are calculated. So, for instance, a stock could have a price-to-book ranking in the 43rd percentile, a price-earnings ranking in the 67th percentile, a price-to-sales ranking in the 23rd percentile, etc. Then, those rankings are averaged for each stock. (A minimum of two valid variables are required, though all six will be used if available.)

Once the average of the individual variables is calculated, that average is ranked against all stocks. Put another way, each stock’s composite valuation is compared to all other stocks. These ranks are then sorted into quintiles from the cheapest 20% (a grade of A) to the most expensive 20% (a grade of F).

As always, we recommend that you conduct proper due diligence and research before investing in any security. We also suggest that investors utilize numerous grades, not just value, when it comes to deciding whether a company is a good fit for their allocation needs.

Criteo S.A.’s Value Grade

Value Grade:

Metric Score CRTO Industry Median
Price/Sales 21 0.56 0.67
Price/Earnings 7 6.8 14.8
EV/EBITDA 8 4.4 10.1
Shareholder Yield 21 3.9% (0.4%)
Price/Book Value 22 0.95 1.42
Price/Free Cash Flow 10 5.0 8.9

Criteo S.A., a technology company, provides marketing and monetization services and infrastructure on the open internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The company’s Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding models; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company’s technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform. In addition, it provides Retail Media, which assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals with strong return on ad spend, and to drive sales for themselves, by monetizing their audiences through personalized ads, either on their own digital store or on media owner properties on the open Internet; and Performance Media, which encompasses commerce activation, monetization, and services. Further, the company offers real-time advertising technology and trading infrastructure delivering advanced media buying, selling, and packaged capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves retail, travel, and classifieds industries. The company has a strategic alliance with Mirakl SAS to serve the segment of retail media, third-party sellers, and mid-to-long-tail advertisers. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Criteo S.A. has a Value Score of 98, which is considered to be undervalued.

When you look at Criteo S.A.’s price-to-sales ratio at 0.56 compared to the industry median at 0.67, this company has a lower price relative to revenue compared to its peers. This could make Criteo S.A.’s stock more attractive for value investors.

Criteo S.A.’s price-earnings ratio is 6.80 compared to the industry median at 14.80. This means it has a lower share price relative to earnings compared to its peers. This could make Criteo S.A. more attractive for value investors.

Now, let’s assess Criteo S.A.’s EV/EBITDA ratio, also known as enterprise multiple. At 4.4, when compared to the industry median of 10.1, the company may be considered undervalued in relation to its peers. Value investors could use the enterprise multiple to identify stocks that are considered overvalued or undervalued relative to their industry.

Shareholder yield is the sum of a stock’s dividend yield (paid over previous 12 months minus special dividends) and the percentage of net share buybacks over the previous 12 months. Criteo S.A.’s shareholder yield is higher than its industry median ratio of (0.40%). Value investors may look for an attractive shareholder yield because it can be a powerful tool for identifying if the company has a good management team.

As one of the most common value metrics, the price-to-book ratio evaluates a company’s current market price relative to its book value. Criteo S.A.’s price-to-book ratio is lower than its industry median ratio of 1.42. This could make Criteo S.A. more attractive to investors looking for a new addition to their portfolio.

Lastly, let’s take a look at Criteo S.A.’s price-to-free-cash-flow ratio (P/FCF), which can indicate a company’s market value relative to its operating cash flow. Criteo S.A.’s price-to-free-cash-flow ratio is lower than its industry median ratio of 8.85. This could make Criteo S.A. more attractive because the lower P/FCF ratio indicates that Criteo S.A. is undervalued. The P/FCF ratio metric can also be viewed over a long-term time frame to see if the company's cash flow to share price value is generally improving or worsening.

Gambling.com Group Limited’s Value Grade

Value Grade:

Metric Score GAMB Industry Median
Price/Sales 39 1.32 0.67
Price/Earnings 95 121.7 14.8
EV/EBITDA 14 6.2 10.1
Shareholder Yield 48 0.0% (0.4%)
Price/Book Value 41 1.51 1.42
Price/Free Cash Flow 9 4.8 8.9

Gambling.com Group Limited operates as a performance marketing company for the online gambling industry in North America, the United Kingdom, Ireland, rest of Europe, and internationally. The company offers digital marketing, and consumer and enterprise data subscription services for iGaming and social casino products. It also operates various branded websites, including Gambling.com, Bookies.com, Casinos.com, and Freebets.com. Gambling.com Group Limited was incorporated in 2006 and is based in Saint Helier, Jersey.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Gambling.com Group Limited has a Value Score of 63, which is considered to be undervalued.

Gambling.com Group Limited’s price-earnings ratio is 121.7 compared to the industry median at 14.8. This means that it has a higher price relative to its earnings compared to its peers. This makes Gambling.com Group Limited less attractive for value investors.

Gambling.com Group Limited’s price-to-book ratio is lower than its peers. This could make Gambling.com Group Limited more attractive for value investors when compared to the industry median at 1.42.

You can read more about Gambling.com Group Limited’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Gray Media, Inc.’s Value Grade

Value Grade:

Metric Score GTN Industry Median
Price/Sales 6 0.15 0.67
Price/Earnings 26 12.2 14.8
EV/EBITDA 18 7.0 10.1
Shareholder Yield 20 4.0% (0.4%)
Price/Book Value 2 0.24 1.42
Price/Free Cash Flow 3 1.4 8.9

Gray Media, Inc., a multimedia company, owns and/or operates television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities. The company was formerly known as Gray Television, Inc. and changed its name to Gray Media, Inc. in January 2025. Gray Media, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Gray Media, Inc. has a Value Score of 99, which is considered to be undervalued.

Gray Media, Inc.’s price-earnings ratio is 12.2 compared to the industry median at 14.8. This means that it has a lower price relative to its earnings compared to its peers. This makes Gray Media, Inc. more attractive for value investors.

Gray Media, Inc.’s price-to-book ratio is higher than its peers. This could make Gray Media, Inc. less attractive for value investors when compared to the industry median at 1.42.

You can read more about Gray Media, Inc.’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

Scholastic Corporation’s Value Grade

Value Grade:

Metric Score SCHL Industry Median
Price/Sales 18 0.47 0.67
Price/Earnings na na 14.8
EV/EBITDA 41 11.0 10.1
Shareholder Yield 2 13.9% (0.4%)
Price/Book Value 16 0.80 1.42
Price/Free Cash Flow 73 37.4 8.9

Scholastic Corporation, together with its subsidiaries, publishes and distributes children’s books in the United States and internationally. The Children’s Book Publishing and Distribution segment engages in the publication and distribution of children’s print, digital, and audiobooks, as well as media and interactive products through its school reading events and trade channels; and operates school-based book clubs and book fairs. Its original publications include Harry Potter, The Hunger Games, The Baby-Sitters Club, The Magic School Bus, Captain Underpants, Dog Man, Wings of Fire, Cat Kid Comic Club, Clifford The Big Red Dog, and I Survived, Goosebumps; licensed properties comprising the Peppa Pig and Pokémon; and publishes and creates Klutz and Make Believe Ideas titles, such as Mini Shake Shop, Pokémon Stained Glass, LEGO Miniature Photography, and the Never Touch series. The Education Solutions segment publishes and distributes classroom magazines under the Scholastic News, Scholastic Scope, Storyworks, Let's Find Out, and Junior Scholastic names; supplemental and classroom materials and programs, and related support services; print and online reference and non-fiction products; and provides consulting services. The Entertainment segment provides the development, production, distribution and licensing of kids' and family film and television content. The International segment publishes and distributes English, Hindi, and French language books; and operates school-based marketing channels, as well as supplying original and licensed children’s books, and supplemental educational materials, including professional books for teachers. It distributes its products and services directly to schools and libraries through retail stores and the internet. Scholastic Corporation was founded in 1920 and is based in New York, New York.

Stocks with a Value Score from 81 to 100 are considered deep value, those with a score between 61 and 80 are value and so on.

Scholastic Corporation has a Value Score of 83, which is considered to be undervalued.

Scholastic Corporation’s price-to-book ratio is higher than its peers. This could make Scholastic Corporation less attractive for value investors when compared to the industry median at 1.42.

You can read more about Scholastic Corporation’s key financial metrics like shareholder yield, price-to-free-cash-flow and EV/EBITDA ratio, or learn more about its Momentum and Growth Grades, by subscribing to A+ Investor.

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Other Media Stock Grades

Value is just one of the five Stock Grades included in our A+ Investor service. AAII members can see the top-graded stocks—those with grades of A or B for value, growth, momentum, earnings estimate revisions and quality—on the A+ Stock Grades Screener.

Also, if you want full access to all of AAII’s premium services, you can subscribe to one convenient bundled plan called AAII Platinum where you can try out A+ Investor, AAII Dividend Investing, the Stock Superstars Report, Growth Investing and VMQ Stocks. With the other premium services, you can dive deep into additional metrics, portfolios, commentary and information about Media stocks as well as other industrys.

Choosing Which of the 4 Best Media Stocks Is Right for You

Choosing which value stocks to invest in will ultimately depend on your individual goals and allocation; however, comparing similar value stocks in the same industry can help you analyze which might be better investments for you in the long run. So, let’s take a look at the Value Grade for all of our stocks.

  • Criteo S.A. stock has a Value Grade of A.
  • Gambling.com Group Limited stock has a Value Grade of B.
  • Gray Media, Inc. stock has a Value Grade of A.
  • Scholastic Corporation stock has a Value Grade of A.

Now that you have a bit more background about each of the 4 undervalued stocks in the Media industry as well as their overall grades, it’s time for you to conduct additional research to see if these could fit your portfolio needs based on your goals and risk tolerance. AAII can help you figure out both and identify which investments align with what works best for you.

We do so through a program of education that teaches you to invest for yourself and become an effective manager of your own wealth—no more relying on others for your financial independence. You can rely on AAII for timeless articles on financial planning and stock-picking, unbiased research and actionable analysis that makes you a better investor.

A+ Investor adds to that qualitative teaching by giving you a powerful data suite that helps you whittle down investment decisions to find stocks, exchange-traded funds (ETFs) or mutual funds that meet your needs.

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Additional Resources About Media Stocks

Want to learn more about Media stocks to see if they could be the right investment for you? Check out some additional resources and articles to help you on your financial journey.

AAII Disclaimer

We make no representations or warranties that any investor will, or is likely to, achieve profits similar to those shown, because past, hypothetical or simulated performance is not necessarily indicative of future results. Before making an investment decision, you should consider your circumstances and whether the information on our content is applicable to your situation. This information was prepared in good faith and we accept no liability for any errors or omissions. The full disclaimer can be read here.



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