Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Vera Bradley, Inc. before investing.

In this article, we go over a few key elements for understanding Vera Bradley, Inc.’s stock price such as:

• Vera Bradley, Inc.’s current stock price and volume
• Why Vera Bradley, Inc.’s stock price changed recently
• Upgrades and downgrades for VRA from analysts
• VRA’s stock price momentum as measured by its relative strength

About Vera Bradley, Inc. (VRA)

Before we jump into Vera Bradley, Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates in three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, various technology accessories, and hair accessories, as well as bracelets, rings, necklaces, tees, and hoodies under the Pura Vida brand. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, footwear, outerwear, socks, and tops under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements. It sells its Pura Vida branded products through wholesale retailers and department stores; and its Pura Vida website, www.puravidabracelets.com. Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.

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Vera Bradley, Inc.’s Stock Price as of Market Close

As of December 22, 2025, 3:32 PM, CST, Vera Bradley, Inc.’s stock price was $2.415.

Vera Bradley, Inc. is up 2.77% from its previous closing price of $2.350.

During the last market session, Vera Bradley, Inc.’s stock traded between $2.340 and $2.500. Currently, there are approximately 27.94 million shares outstanding for Vera Bradley, Inc..

Vera Bradley, Inc.’s trailing earnings per share are negative, so the stock does not have a meaningful P/E ratio. We suggest investors evaluate other financial metrics to understand its overall valuation.

Vera Bradley, Inc. Stock Price History

Vera Bradley, Inc.’s (VRA) price is currently down 14.96% so far this month.

During the month of December, Vera Bradley, Inc.’s stock price has reached a high of $2.790 and a low of $1.390.

Over the last year, Vera Bradley, Inc. has hit prices as high as $4.090 and as low as $1.390. Year to date, Vera Bradley, Inc.’s stock is down 38.55%.

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What Caused Vera Bradley, Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of December 19, 2025, there was 1 analyst who downgraded Vera Bradley, Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Vera Bradley, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Vera Bradley, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Vera Bradley, Inc.’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Vera Bradley, Inc. (VRA) by visiting AAII Stock Evaluator.

Relative Price Strength of Vera Bradley, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of December 19, 2025, Vera Bradley, Inc. has a weighted four-quarter relative price strength of -6.25%, which translates to a Momentum Score of 32 and is considered to be Weak.

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Vera Bradley, Inc. Stock Price: Bottom Line

As of December 22, 2025, Vera Bradley, Inc.’s stock price is $2.415, which is up 2.77% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Vera Bradley, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

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