Why Soho House & Co Inc.’s (SHCO) Stock Is Up 12.67%

By Jenna Brashear
January 15, 2026
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Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Soho House & Co Inc. before investing.

In this article, we go over a few key elements for understanding Soho House & Co Inc.’s stock price such as:

  • Soho House & Co Inc.’s current stock price and volume
  • Why Soho House & Co Inc.’s stock price changed recently
  • Upgrades and downgrades for SHCO from analysts
  • SHCO’s stock price momentum as measured by its relative strength

About Soho House & Co Inc. (SHCO)

Before we jump into Soho House & Co Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Soho House & Co Inc. operates a global membership platform of physical and digital spaces that connects a group of members in the United Kingdom, the Americas, Europe, and internationally. The company helps the members to use the platform to work, socialize, connect, create, have fun, and drive a positive change worldwide. It also offers food and beverage, accommodation, and spa products and treatments, as well as hotel accommodation services; and sells goods and services, including spas and cinema properties. The company was formerly known as Membership Collective Group Inc. and changed its name to Soho House & Co Inc. in March 2023. Soho House & Co Inc. was founded in 1995 and is based in London, the United Kingdom.

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Soho House & Co Inc.’s Stock Price as of Market Close

As of January 15, 2026, 4:00 PM, CST, Soho House & Co Inc.’s stock price was $8.880.

Soho House & Co Inc. is up 12.48% from its previous closing price of $7.895.

During the last market session, Soho House & Co Inc.’s stock traded between $8.860 and $8.910. Currently, there are approximately 195.24 million shares outstanding for Soho House & Co Inc..

Soho House & Co Inc.’s trailing earnings per share are negative, so the stock does not have a meaningful P/E ratio. We suggest investors evaluate other financial metrics to understand its overall valuation.

Soho House & Co Inc. Stock Price History

Soho House & Co Inc.’s (SHCO) price is currently down 0.89% so far this month.

During the month of January, Soho House & Co Inc.’s stock price has reached a high of $8.980 and a low of $6.940.

Over the last year, Soho House & Co Inc. has hit prices as high as $8.980 and as low as $4.770. Year to date, Soho House & Co Inc.’s stock is down 0.89%.

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What Caused Soho House & Co Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of January 14, 2026, there were 0 analysts who downgraded Soho House & Co Inc.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate Soho House & Co Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Soho House & Co Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Soho House & Co Inc.’s current valuation based on AAII’s Value Grade is a D, which means it is considered to be Expensive.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Soho House & Co Inc. (SHCO) by visiting AAII Stock Evaluator.

Relative Price Strength of Soho House & Co Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of January 14, 2026, Soho House & Co Inc. has a weighted four-quarter relative price strength of -3.73%, which translates to a Momentum Score of 38 and is considered to be Weak.

Want to learn more about how Soho House & Co Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Soho House & Co Inc. Stock Price: Bottom Line

As of January 15, 2026, Soho House & Co Inc.’s stock price is $8.880, which is up 12.48% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Soho House & Co Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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