Why AXIL Brands, Inc.’s (AXIL) Stock Is Up 6.37%

By Jenna Brashear
January 27, 2026
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Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate AXIL Brands, Inc. before investing.

In this article, we go over a few key elements for understanding AXIL Brands, Inc.’s stock price such as:

  • AXIL Brands, Inc.’s current stock price and volume
  • Why AXIL Brands, Inc.’s stock price changed recently
  • Upgrades and downgrades for AXIL from analysts
  • AXIL’s stock price momentum as measured by its relative strength

About AXIL Brands, Inc. (AXIL)

Before we jump into AXIL Brands, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

AXIL Brands, Inc. engages in the manufacture, marketing, distribution, and sale of hearing and audio enhancement and protection products in the United States, Canada, Europe, Australia, New Zealand, Africa, and Asia. The company operates through Hearing Enhancement and Protection, and Hair and Skin Care segments. It provides ear plugs, earmuffs, ear buds, and outdoor speakers under the AXIL brand. The company also provides shampoo, conditioner, scalp treatments, styling aids, and skin health solutions under the Reviv3 Procare brand, as well as cleansing, conditioning, repair, protection, and volume enhancement products. It sells GS Extreme, a Bluetooth-enabled earbuds for sound enhancement and hearing protection; XCOR True Wireless, a Digital earbud with touch control; TRACKR Blu, a Bluetooth audio earmuffs with advanced sound enhancement and protection; and X-PRO, a passive ear protections. The company sells its products through direct-to-consumer e-commerce channels, various third-party online platforms, distributors, and salon partnerships. It serves the sporting goods, recreational, military, federal agent, law enforcement, tactical, and industrial sectors. The company was formerly known as Reviv3 Procare Company and changed its name to AXIL Brands, Inc. in February 2024. AXIL Brands, Inc. was incorporated in 2015 and is headquartered in Beverly Hills, California.

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AXIL Brands, Inc.’s Stock Price as of Market Close

As of January 27, 2026, 10:57 AM, CST, AXIL Brands, Inc.’s stock price was $7.550.

AXIL Brands, Inc. is down 1.82% from its previous closing price of $7.690.

During the last market session, AXIL Brands, Inc.’s stock traded between $7.440 and $7.690. Currently, there are approximately 6.74 million shares outstanding for AXIL Brands, Inc..

AXIL Brands, Inc.’s price-earnings (P/E) ratio is currently at 45.2, which is high compared to the Personal Care Products industry median of 21.2. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

AXIL Brands, Inc. Stock Price History

AXIL Brands, Inc.’s (AXIL) price is currently up 8.95% so far this month.

During the month of January, AXIL Brands, Inc.’s stock price has reached a high of $8.030 and a low of $6.034.

Over the last year, AXIL Brands, Inc. has hit prices as high as $10.750 and as low as $4.040. Year to date, AXIL Brands, Inc.’s stock is up 8.95%.

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What Caused AXIL Brands, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of January 26, 2026, there were analysts who downgraded AXIL Brands, Inc.’s stock and analysts who upgraded over the last month.

Additionally, you'll want to evaluate AXIL Brands, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on AXIL Brands, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

AXIL Brands, Inc.’s current valuation based on AAII’s Value Grade is a F, which means it is considered to be Ultra Expensive.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about AXIL Brands, Inc. (AXIL) by visiting AAII Stock Evaluator.

Relative Price Strength of AXIL Brands, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of January 26, 2026, AXIL Brands, Inc. has a weighted four-quarter relative price strength of 10.22%, which translates to a Momentum Score of 79 and is considered to be Strong.

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AXIL Brands, Inc. Stock Price: Bottom Line

As of January 27, 2026, AXIL Brands, Inc.’s stock price is $7.550, which is down 1.82% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like AXIL Brands, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.

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