Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate GoPro, Inc. before investing.

In this article, we go over a few key elements for understanding GoPro, Inc.’s stock price such as:

• GoPro, Inc.’s current stock price and volume
• Why GoPro, Inc.’s stock price changed recently
• Upgrades and downgrades for GPRO from analysts
• GPRO’s stock price momentum as measured by its relative strength

About GoPro, Inc. (GPRO)

Before we jump into GoPro, Inc.’s stock price, history, target price and what caused it to recently dip, let’s take a look at some background.

GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO, and MAX cameras; Premium and Premium+ subscription, which are subscription services that include cloud storage for its content; and Quik subscription, a subscription service in total addressable market to those who value organizing the visual moments of their lives with footage from any phone or camera. It also offers mobile and web applications, and desktop plugins that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks, and cases, as well as a line of t-shirts, hats, and other soft goods. In addition, the company provides mounts and accessories; equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear mounts on their bodies with the use of its magnetic swivel clip, chest harness, and head strap; and spare batteries, dive filters and charging accessories, and cables to connect its cameras to computers, laptops, and television monitors. Further, it offers mobile, desktop, and web applications that provide media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. The company sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

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GoPro, Inc.’s Stock Price as of Market Close

As of February 19, 2026, 4:00 PM, CST, GoPro, Inc.’s stock price was $0.808.

GoPro, Inc. is down 2.91% from its previous closing price of $0.832.

During the last market session, GoPro, Inc.’s stock traded between $0.778 and $0.850. Currently, there are approximately 158.93 million shares outstanding for GoPro, Inc..

GoPro, Inc.’s trailing earnings per share are negative, so the stock does not have a meaningful P/E ratio. We suggest investors evaluate other financial metrics to understand its overall valuation.

GoPro, Inc. Stock Price History

GoPro, Inc.’s (GPRO) price is currently down 30.39% so far this month.

During the month of February, GoPro, Inc.’s stock price has reached a high of $1.180 and a low of $0.778.

Over the last year, GoPro, Inc. has hit prices as high as $3.050 and as low as $0.398. Year to date, GoPro, Inc.’s stock is down 42.73%.

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What Caused GoPro, Inc. Stock’s Price to Dip?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of February 19, 2026, there was 1 analyst who downgraded GoPro, Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate GoPro, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on GoPro, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

GoPro, Inc.’s current valuation based on AAII’s Value Grade is a B, which means it is considered to be Value.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about GoPro, Inc. (GPRO) by visiting AAII Stock Evaluator.

Relative Price Strength of GoPro, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of February 19, 2026, GoPro, Inc. has a weighted four-quarter relative price strength of -3.46%, which translates to a Momentum Score of 36 and is considered to be Weak.

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GoPro, Inc. Stock Price: Bottom Line

As of February 19, 2026, GoPro, Inc.’s stock price is $0.808, which is down 2.91% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like GoPro, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.