Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Criteo S.A. before investing.

In this article, we go over a few key elements for understanding Criteo S.A.’s stock price such as:

• Criteo S.A.’s current stock price and volume
• Why Criteo S.A.’s stock price changed recently
• Upgrades and downgrades for CRTO from analysts
• CRTO’s stock price momentum as measured by its relative strength

About Criteo S.A. (CRTO)

Before we jump into Criteo S.A.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Criteo S.A., a technology company, provides marketing and monetization services and infrastructure on the open internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The company’s Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding models; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company’s technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform. In addition, it provides Retail Media, which assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals with strong return on ad spend, and to drive sales for themselves, by monetizing their audiences through personalized ads, either on their own digital store or on media owner properties on the open Internet; and Performance Media, which encompasses commerce activation, monetization, and services. Further, the company offers real-time advertising technology and trading infrastructure delivering advanced media buying, selling, and packaged capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves retail, travel, and classifieds industries. The company has a strategic alliance with Mirakl SAS to serve the segment of retail media, third-party sellers, and mid-to-long-tail advertisers. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.

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Criteo S.A.’s Stock Price as of Market Close

As of February 24, 2026, 12:14 PM, CST, Criteo S.A.’s stock price was $17.460.

Criteo S.A. is up 4.86% from its previous closing price of $16.650.

During the last market session, Criteo S.A.’s stock traded between $16.250 and $17.560. Currently, there are approximately 52.57 million shares outstanding for Criteo S.A..

Criteo S.A.’s price-earnings (P/E) ratio is currently at 5.6, which is low compared to the Media industry median of 14.2. The price-earnings ratio gauges market expectation of future performance by relating a stock’s current share price to its earnings per share.

Criteo S.A. Stock Price History

Criteo S.A.’s (CRTO) price is currently down 8.92% so far this month.

During the month of February, Criteo S.A.’s stock price has reached a high of $19.710 and a low of $16.150.

Over the last year, Criteo S.A. has hit prices as high as $41.820 and as low as $16.150. Year to date, Criteo S.A.’s stock is down 15.28%.

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What Caused Criteo S.A. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of February 23, 2026, there were 0 analysts who downgraded Criteo S.A.’s stock and 1 analyst who upgraded over the last month.

Additionally, you'll want to evaluate Criteo S.A.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Criteo S.A.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Criteo S.A.’s current valuation based on AAII’s Value Grade is a A, which means it is considered to be Deep Value.

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Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Criteo S.A. (CRTO) by visiting AAII Stock Evaluator.

Relative Price Strength of Criteo S.A.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of February 23, 2026, Criteo S.A. has a weighted four-quarter relative price strength of -22.10%, which translates to a Momentum Score of 9 and is considered to be Very Weak.

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Criteo S.A. Stock Price: Bottom Line

As of February 24, 2026, Criteo S.A.’s stock price is $17.460, which is up 4.86% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Criteo S.A. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.