Avoid the stress of overpaying for a stock or missing an opportunity by using the right tools and insights to evaluate Playboy, Inc. before investing.

In this article, we go over a few key elements for understanding Playboy, Inc.’s stock price such as:

• Playboy, Inc.’s current stock price and volume
• Why Playboy, Inc.’s stock price changed recently
• Upgrades and downgrades for PLBY from analysts
• PLBY’s stock price momentum as measured by its relative strength

About Playboy, Inc. (PLBY)

Before we jump into Playboy, Inc.’s stock price, history, target price and what caused it to recently rise, let’s take a look at some background.

Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; and beauty and grooming products, such as skincare, haircare, bath and body, cosmetics, and fragrance. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025. Playboy, Inc. is headquartered in Los Angeles, California.

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What Caused Playboy, Inc. Stock’s Price to Rise?

Stock prices are primarily based on seller supply and buyer demand. But have you ever wondered about what other factors affect a stock's price?

When an analyst changes their opinion of a stock by upgrading or downgrading their rating, it often leads to a sudden stock price adjustment. As of May 29, 2026, there was 1 analyst who downgraded Playboy, Inc.’s stock and 0 analysts who upgraded over the last month.

Additionally, you'll want to evaluate Playboy, Inc.’s financial health and valuation. Investors can use AAII's Value Grade, which combines six key valuation metrics like P/E and P/S ratios for a comprehensive analysis to conduct analysis on Playboy, Inc.’s valuation and financial health. This approach mitigates the limitations of single-metric evaluations.

Playboy, Inc.’s current valuation based on AAII’s Value Grade is a F, which means it is considered to be Ultra Expensive.

Learn how to evaluate stocks with AAII Grades and Scores with A+ Investor today.

Lastly, news and media coverage as well as recent press reports about the company or its industry may cause stock prices to fluctuate. You can check out the most recent news articles about Playboy, Inc. (PLBY) by visiting AAII Stock Evaluator.

Relative Price Strength of Playboy, Inc.

Relative price strength measures a stock's performance against the market, helping investors identify stocks that are outperforming benchmarks.

For AAII’s Momentum Grade, a weighted relative price strength is calculated. Follow this link to learn more about the Momentum Grade.

As of May 29, 2026, Playboy, Inc. has a weighted four-quarter relative price strength of -12.70%, which translates to a Momentum Score of 21 and is considered to be Weak.

Want to learn more about how Playboy, Inc. is graded based on AAII’s composite scores for value, growth, quality and earnings estimate revisions? Subscribe to A+ Investor today.

Playboy, Inc. Stock Price: Bottom Line

As of June 1, 2026, Playboy, Inc.’s stock price is $1.420, which is up 3.65% from its previous closing price.

AAII advises against making stock decisions based solely on price or past returns. Instead, consider a variety of metrics, fundamentals, and analytics to evaluate a stock like Playboy, Inc. stock prices are influenced by market supply and demand and offer just a snapshot of a company's overall health.

Subscribing to AAII's A+ Investor provides access to comprehensive analytics and insights for confident investing.